ESW Syndicated
-
May 8, 2018
Balega Unveils New Website to Better Engage Passionate Audience
Durham, N.C. (May 8, 2018) – Balega International, a leading sock brand in the run specialty market, debuts a new website this week at balega-socks.implus.com. With new digital tools and resources, the new site helps tell the colorful Balega brand story, raises awareness about the good work that Balega is...
-
May 7, 2018
Chamois Butt’r Returns as Official Dirty Kanza 200 Partner for 2018
PLEASANT VALLEY, Mo. (May 7, 2018) – Chamois Butt’r, the ultimate skin lubricant and chamois cream, announces its continued sponsorship as the official skin care sponsor of the Dirty Kanza 200, the world’s premier endurance gravel road race. The Dirty Kanza will be held June 2 on the challenging and...
-
May 7, 2018
Farm to Feet teams up with Jennifer Pharr Davis for Sweepstakes
Mt. Airy, North Carolina (May 7, 2018) — To mark the introduction of long distance hiker and National Geographic Adventurer of the Year Jennifer Pharr Davis’ new book, The Pursuit of Endurance: Harnessing the Record-Breaking Power of Strength and Resilience, Farm to Feet, makers of 100% American socks has partnered...
-
May 3, 2018
DannyShane Taps SIMBOL Communications as PR Agency of Record
Dallas, TX (May 3, 2018) — The bold stripes, plaids and colors are highly recognizable, even when flying past you on the road or trail – and if the masses don’t already know boutique cycling apparel brand DannyShane, confidence is high they soon will, with a major new push in...
-
May 3, 2018
Colorado Series becomes first ultra in the world sponsored by Cannabis Brand
Castle Rock, CO – May 2, 2018 –Human Potential LLC, an event management company that hosts The Human Potential Running Series, announced today that Colorado-based Elixinol is an official sponsor of their series of events; marking the first time that an ultra race, or ultra race series, has been officially...
-
May 1, 2018
Vibram® FiveFingers® Announces Distribution of its Flagship Performance Water Shoe in Dick’s Sporting Goods®
CONCORD, Mass. (May 1, 2018) – Vibram, the worldwide leader in high performance soles and creator of the Vibram FiveFingers articulated toe shoe, announced today that its latest FiveFingers minimalist shoe for spring 2018, V-Aqua, is now available at nine different Dick’s Sporting Goods (DSG) stores nationwide. The V-Aqua is...
-
April 30, 2018
Implus Acquires Leading Winter Traction Brand
(DURHAM, N.C.) – April 30, 2018 – Implus, a provider of athletic, fitness and outdoor accessories today announced the acquisition of 32 North Corporation d/b/a STABIL®, the maker of STABILicers®, Stat-A-Rest® and STABIL Turf performance footwear traction products made in the United States and Canada. STABIL will be integrated into...
-
April 30, 2018
Implus Expands Independent Retail Sales Team with New Territory Managers
Durham, N.C. (April 30, 2018) – Implus expands its Independent Retail sales team with the addition of seven new territory managers to better support specialty retailers for Balega, FuelBelt, Yaktrax, DryGuy, TriggerPoint, Perfect, FootZen, Sof Sole, Spenco, Harbinger, Perfect, and Sneaker Balls. The new hires bring the total number of...
-
April 24, 2018
World T.E.A.M.’s Face of America Cycling to Gettysburg April 28-29
(Arlington, Virginia, April 24, 2018) – Adaptive athletes from across North America, Puerto Rico and Europe are arriving this week in Arlington and Valley Forge, Pennsylvania to participate in national non-profit World T.E.A.M.’s 16th annual Face of America bicycle and hand cycle ride to historic Gettysburg, Pennsylvania April 28-29. The...
-
April 24, 2018
Superfeet Redefines Company Mission to Make Way for the Future
FERNDALE, Wash. (April 24, 2018) – As industry and consumer demands change, Superfeet demonstrates how a brand, more than four decades old, increases relevance over time while staying true to its roots and culture by introducing a new mission that leads its way to the future. “To us, staying ahead...
-
April 19, 2018
Accell North America Launches Commerce-Enabled Haibike Website Experience
Simi Valley, CA - April 19, 2018 – Accell North America (ANA) brings more new consumers and fulfillment opportunities to its Independent Bicycle Dealers (IBD) with the launch of a commerce-enabled website for its ePerformance mountain bike brand, Haibike (www.haibikeusa.com). When Haibike launched in Germany in 2010, it introduced an...
-
April 18, 2018
Yakima Introduces New Racks for a Wide Variety of Bikes and Vehicles
Lake Oswego, OR, April 18, 2018 – Yakima Products, Inc., the innovation leader in vehicle racks and cargo solutions, is focusing on versatility with its 2018 bike rack collection, with new offerings for both cars and trucks that accommodate a wide spectrum of bikes, from downhill and fat bikes to...
-
April 18, 2018
The country’s only Trail Running and Beer Drinking race lives on at the La Sportiva Trail Run Relay in Lyons CO on 6/2/18
Boulder, CO – La Sportiva North America will continue title sponsorship of the Trail Run Relay, featuring the Beer Relay – a fun focused event for teams that blends trail running with craft beer. Designed by Adventure Fit, a Boulder-based event marketing company, to mesh craft beer culture with the...
-
April 16, 2018
PEARL iZUMi Launches Custom iracelikagirl Apparel
Louisville, Colo. (April 16, 2018) - PEARL iZUMi has partnered with iracelikeagirl— a women’s endurance team and community founded by professional triathlete Angela Naeth— on an exclusive apparel collection that will launch on May 10 in the U.S. only. The line, consisting of an iracelikeagirl custom cycling top, short, warmers...
-
April 14, 2018
Poland Wins Shardana OCR World Team Championships in Sardinia
(April 14, 2018) World OCR, OCR Europe and Shardana Events announced today Team Poland (OCR Polska) winners of the Shardana World Team Challenge today in Sardinia, Italy. Obstacle Course Race teams composed of two women and two men representing the Americas, Asia and Europe competed this morning under mild conditions...
-
April 13, 2018
Spartan Finds Its Tough – Darn Tough Vermont Named Official Sock, Spartan, U.S.
Northfield, VT (April 13 2018) – Darn Tough Vermont is now the Official Sock of Spartan U.S. Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, has partnered with Spartan, the world’s largest obstacle race (OCR) and endurance brand, becoming the Official Sock of Spartan U.S....
-
April 11, 2018
The best Android accessory for batting updated in time for National Bat Appreciation Day
BOSTON, MASS – The only Android based bat detectors on the market have received a major upgrade just in time for National Bat Appreciation Day, April 17, 2018. Users of the Android Echo Meter Touch 2 (EMT 2) and Echo Meter Touch 2 PRO (EMT 2 PRO) plug-in modules will...
-
April 5, 2018
Tailwind Nutrition Announces Global Informed-Choice Certification
Durango, CO – April 5, 2018 – Colorado-based sports drink mix manufacturer, Tailwind Nutrition is proud to announce that their original Endurance Fuel is now Informed-Choice Finished Product Certified. Products certified by Informed-Choice serve as the global gold standard, demonstrating the highest level of commitment to quality assurance available to...
-
April 5, 2018
Orange Mud Partners with Siskiyou Challenge!
Castle Rock, CO (April 5, 2018) – Orange Mud is proud to be sponsoring the 2018 Siskiyou Challenge for the 8th annual running of this multi-sport relay! The Siskiyou Challenge is a benefit for Rogue Valley Farm to School which actively has programs in 7 local school districts in Jackson...
-
April 4, 2018
POC Adds Carbon Full-Face Helmet to Spring 2018 Collection
PARK CITY, Utah (April 4, 2018) — Building on the launch of its SPIN and Clarity technologies for mountain bike helmets and eyewear, POC introduces its latest innovation, the Coron Air Carbon SPIN. Designed for downhill and enduro riders, the Coron Air Carbon SPIN is a lightweight, full-face helmet that...
-
April 2, 2018
Orange Mud Launches Endurance Pack v2.0
Castle Rock, CO (April 3, 2018) – Orange Mud has launched version 2.0 of one of their best-selling packs. The Endurance Pack 2.0 comes with an upgraded chest harness to enhance comfort, maximize fit adjustments, and increase storage capacity. New, Improved Chest Harness The primary changes to the Endurance Pack...
-
April 2, 2018
Inov-8 Launches Downhill Running Race On World’s Most Notorious Ski Slope
For the first time ever, runners are being given the opportunity to race down the world’s most notorious ski slope. Featuring blind drops, daredevil jumps and an insanely steep gradient of 80%, the legendary Streif, on the Hahnenkamm mountain in Kitzbühel, Austria, is regarded as the ultimate challenge for downhill skiers...
-
March 30, 2018
Seasoned Financial Executive Matthew Lyons joins Travelon.
Elk Grove Village, IL-- Travelon announced Matthew Lyons has joined the travel accessories leader as its new CFO. Matt is responsible for Travelon’s accounting, finance, operations, and customer service teams. “I’m excited to join Travelon. It’s a well-positioned firm in the travel accessories and anti-theft bag market – and poised...
-
March 29, 2018
Farm to Feet ambassador with blood cancer to run across North Carolina
Mt. Airy, North Carolina — In January of 2015, Kenny Capps, an avid ultramarathon runner from Black Mountain, NC, was forced to stop running after being diagnosed with stage two Multiple Myeloma, which currently has no cure. After multiple rounds of chemotherapy and infusions, Capps underwent a mostly successful bone...
-
March 28, 2018
Black Ember Partners With rygr for Public Relations in the U.S.
SAN FRANCISCO (March 28, 2018) — Black Ember, a lifestyle brand specializing in obsessively designed and crafted backpacks for the active urban nomad, names rygr, an integrated marketing firm, its public relations agency of record in the United States. A direct-to-consumer upstart rooted in San Francisco, Black Ember leads at...