January 22, 2026

Stio Welcomes New Leaders Across Product, E-Commerce, and Planning

JACKSON, Wyo. (January 22, 2026) /OUTDOOR SPORTSWIRE/ – Stio, the mountain lifestyle brand born in Jackson Hole, Wyoming, announces several key additions to its leadership team, bringing fresh perspective and deep expertise to product, digital, and planning as the brand looks toward 2026 and beyond. Siobhan Phillips joins Stio as...

January 22, 2026

Crazy Creek introduces Hex series for tactical and hunting use, adds new ambassador

Red Lodge, Mont. (January 22, 2026) /OUTDOOR SPORTSWIRE/ – Crazy Creek Products, the originators of the legless camp chair and trusted innovators in outdoor seating, is expanding its legacy into the hunting, tactical, and military-adjacent field markets with the Hex Series, a packable, ground-based field chair built for long days...

January 22, 2026

Outdoor Sportsman Group Launches GAME & FISH TV FAST Channel on Prime Video

DENVER (January 22, 2026) /OUTDOOR SPORTSWIRE/ – Outdoor Sportsman Group announces the expansion of GAME & FISH TV to Prime Video, bringing outdoor adventures and live events to even more viewers through this free, ad-supported streaming (FAST) platform. With its tagline, “The Sporting Lifestyle,” GAME & FISH TV delivers premium content that celebrates the great...

January 22, 2026

PrimaLoft Elevates Fawn Knadler to New North American Sales Director

LATHAM, N.Y. (Jan. 22, 2026) /OUTDOOR SPORTSWIRE/ - PrimaLoft, Inc., the global leader in high-performance, sustainable insulation, is pleased to announce the promotion of Fawn Knadler to North American Sales Director. This announcement highlights the company’s strategic focus on strengthening and expanding commercial sales efforts in North America, following the...

January 22, 2026

Backcountry and Xpore® partner with Jamaica Bobsleigh & Skeleton Federation with a commitment to elevating environmental and social sustainability

Kingston, JAMAICA (January 22, 2026)/OUTDOOR SPORTSWIRE/ - Backcountry, one of the leading premium destinations for outdoor gear and apparel, and Xpore, a high‑performance and eco-responsible textile technology brand developed by BenQ Materials, today announced a new partnership with the Jamaica Bobsleigh & Skeleton Federation to outfit all Jamaica Bobsleigh &...

January 22, 2026

Tune in for “SHOT Show New Product Premiere” This Weekend on Outdoor Channel and Sportsman Channel

DENVER (January 22, 2026) /OUTDOOR SPORTSWIRE/ – Back by popular demand is SHOT Show New Product Premiere, airing on Outdoor Channel on January 24 at 9p.m. ET, and on Sportsman Channel on January 24 at 5p.m. ET. The episodes are airing immediately following the Shooting, Hunting and Outdoor Trade (SHOT)...

January 22, 2026

Fleet Feet Grows Connecticut Footprint with Acquisition of Marathon Sports Glastonbury

GLASTONBURY, Conn., and CARRBORO, N.C. (January 22, 2026) /OUTDOOR SPORTSWIRE/ - Fleet Feet, the nation’s largest franchisor of locally owned and operated running specialty stores, has acquired the Marathon Sports retail location at 63 Hebron Ave. in Glastonbury, Connecticut. The acquisition expands Fleet Feet’s Connecticut store network and supports the...

January 22, 2026

Another Season, Another Strong Build: Tuff Shed Returns in 2026

Eatontown, NJ (January 22, 2026) /OUTDOOR SPORTSWIRE/ -​ The World Pro Ski Tour is pleased to announce the renewal of its partnership with Tuff Shed for the 2026 season, welcoming the brand back as a valued supporter of professional skiing for another electrifying year. Tuff Shed has long been recognized as...

January 21, 2026

Polartec Joins IMAQA to Support the Next Generation of Climate Research in the Arctic

Planet Earth, The Universe (January 21, 2026) /OUTDOOR SPORTSWIRE/ - Polartec®, a Milliken & Company brand renowned for pioneering more sustainable and innovative textile solutions, is proud to support the IMAQA project, an initiative led by a group of young scientists dedicated to studying the effects of climate change in...

January 21, 2026

Näak Extends Partnership with UTMB, Remaining Official Nutrition Sponsor Through 2029

OGDEN, Utah [January 21, 2026] /OUTDOOR SPORTSWIRE/ - Näak, the Canadian sports nutrition company founded in 2016 with a mission to create healthy and sustainable sports nutrition, without making any compromises to performance, has signed a four-year contract extension with world-renowned trail-running series UTMB. Beyond continuing the partnership with UTMB,...