PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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February 22, 2024
Grassroots Connect gears up for return to Reno with traditionally strong retailer and brand attendance … and a few new twists
RENO, NEVADA (FEBRUARY 22, 2024) /OUTDOOR SPORTSWIRE/ – When Grassroots Outdoor Alliance held their first gathering in 1998 in Lake Tahoe, Calif., the fledgling organization drew a modest tally of retailers and a handful of brands to a single ballroom of a local hotel. My, how times have changed. Returning...
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February 22, 2024
Strava and Fi Partner to Launch a first-of-its-kind Integration for National Walk Your Dog Day
SAN FRANCISCO – February 22, 2024/OUTDOOR SPORTSWIRE/ – Strava, the leading digital community for active people with more than 120 million athletes, today announced a new partnership with Fi, the connected dog collar and health platform. Launched as a celebration of Walk Your Dog Day, Strava and Fi’s partnership gives athletes...
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February 22, 2024
Cotopaxi Introduces Más Vida Resale Program
Salt Lake City, UT. (February 22, 2024)/OUTDOOR SPORTSWIRE/ – Certified B Corporation™ and impact-driven adventure brand, Cotopaxi is proud to expand their gear trade-in program with the introduction of Más Vida, the brand's new resale program in partnership with Trove and Tersus Solutions, encouraging consumers not only to trade-in but...
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February 22, 2024
CamelBak® Sets a New Standard For Safety In The Evolution Of Run Vest Design
PETALUMA, Calif. (Feb. 22, 2024)/OUTDOOR SPORTSWIRE/ – CamelBak®, a global leader in personal hydration products, announces today the launch of a first-of-its-kind innovation in the outdoor running category, the Apex™ Pro run vest. The partnership between RECCO®, a leader in advanced rescue technology, and CamelBak aims to set the tone for...
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February 22, 2024
Tilley X MEC Launch Packable Travel Hats
VANCOUVER, B.C. — (February 22, 2023) /OUTDOOR SPORTSWIRE/ – Canadian retailer and outdoor gear brand Mountain Equipment Company (MEC) announces the launch of their Tilley x MEC packable travel hats for men and women. This collaboration celebrates the partnership of the two iconic Canadian brands rooted in the outdoors and committed...
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February 22, 2024
New EVO BT Avalanche Transceiver Delivers Modern Performance and Intuitive Features
OREM, UTAH (February 22nd, 2024) /OUTDOOR SPORTSWIRE/ - ARVA, the well-known French producer of avalanche safety equipment, is proud to announce the arrival of its next generation avalanche transceiver, the EVO BT, designed with effective modern features and a simple interface designed for all users. The perfect all-round transceiver, the...
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February 22, 2024
Ultimate Direction Announces its 2024 Athlete Team Roster
BOULDER /OUTDOOR SPORTSWIRE/ – Ultimate Direction, the leader in innovative hydration solutions products for self-propelled athletes of all disciplines, is pleased to announce its 2024 athlete team roster. Celebrating the unique pursuits and interests in the sport of running, fastpacking, and setting FKTs, the brand has selected 18 athletes who are...
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February 22, 2024
National Park Trust and Edison International Announce the 2024 Southern California Kids to Parks Grant Program Recipients
Washington, DC (February 22, 2024) /OUTDOOR SPORTSWIRE/ - National Park Trust, in partnership with Edison International, is pleased to announce the 2024 grantees of the first Southern California Kids to Parks Grant Program, which is designed to connect third through eighth graders at Title I schools in southern California to...
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February 21, 2024
National Forest Foundation (NFF) President and CEO, Mary Mitsos to transition out ahead of the next phase of the organization’s growth.
Missoula, MT., Feb. 21, 2023 /OUTDOOR SPORTSWIRE/ - Today, the National Forest Foundation (NFF), the only congressionally chartered non-profit for the United States Forest Service (USFS), announced that its President and CEO, Mary Mitsos, will step down from her role as the organization embarks on its next phase of growth....
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February 21, 2024
Vvolt’s Slice Lite is the Ultimate Everyday Utility Bike
PORTLAND, Ore. /OUTDOOR SPORTSWIRE/ - Vvolt, a company focused on making e-transportation the most common form of mobility, today introduces the Slice Lite, a super adjustable electric utility bike offering a sleek design and easy handling with or without a load. Since its inception, Vvolt has focused on designing and building...
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February 21, 2024
K2 Names the Sideways Life as PR Agency of Record For K2 Ski
Seattle, WA /OUTDOOR SPORTSWIRE/ - K2, the original American Ski and Snowboard Brand, has named The Sideways Life as its public relations agency of record for K2 skis and boots. The Sideways Life will support K2’s brand and product communications beginning with the launch of its new collection for the...
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February 21, 2024
GORE-TEX Kahtoola Uphill Event Sets New Milestones, Raising Over $77,000 for Environmental Education
Flagstaff, Ariz. (Feb. 21, 2024)/OUTDOOR SPORTSWIRE/ – Kahtoola is thrilled to announce that its 17th annual GORE-TEX Kahtoola Uphill event, held on February 10, 2024, has once again surpassed previous records, raising over $77,000 for local nonprofit Friends of Camp Colton’s environmental education programs. This year's event at Arizona Snowbowl saw...
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February 21, 2024
Norrøna Ambassador Sets World Record for the Fastest Trek to the South Pole
OSLO (Feb. 21, 2024)/OUTDOOR SPORTSWIRE/ – Norrøna ambassador and French polar explorer Vincent Colliard has set a new world record for the fastest solo and unsupported trek to the South Pole from Hercules Inlet. He covered 1140km in 22 days, 6 hours and 8 minutes, breaking the previous world record by almost...
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February 21, 2024
P448 Debuts P448 x Vibram, Featuring Vibram Ecostep Natural Soles with 90% Natural Biobased Elements
NEW YORK CITY (Feb. 21, 2024)/OUTDOOR SPORTSWIRE/ – P448, the Italian streetwear brand known for its master artisans and hand craftsmanship, is partnering with Vibram, the leader in high-performance soles for outdoor, recreational, work and fashion footwear, to debut the P448 x Vibram Eco-Friendly capsule February 21, 2024. Part of its Project...
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February 21, 2024
MSR launches Paradigm bindings on Explore Series snowshoes for Fall 2024
Seattle, Wash. /OUTDOOR SPORTSWIRE/ – Today, Mountain Safety Research (MSR) announces the launch of new ParadigmTM bindings on their Explore Series snowshoes, as well as new colorways, available Fall of 2024. The Explore Series snowshoes are designed for intermediate to advanced-level snowshoers exploring intermediate to technical, variable terrain, in addition to...
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February 20, 2024
Costa Sunglasses unveils 580 Gold: Dive into a world of clarity and adventure
JUPITER, Fla. (February 20, 2024)/OUTDOOR SPORTSWIRE/ – For more than 40 years, Costa Sunglasses has delivered on its mission to create the highest standard in lens technology for the ultimate advantage on the water. Today, the manufacturer of the first color-enhancing all-polarized glass sunglass lens continues to elevate its innovative lens technology...
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February 20, 2024
Jetboil® Sparks Strategic Partnership with Darby Communications
February 20, 2024 -- Racine, WI /OUTDOOR SPORTSWIRE/ – Jetboil®, the world’s leading innovator of outdoor cooking systems, proudly announces its partnership with Darby Communications, a PR and digital marketing agency specializing in the outdoor, active lifestyle, and hunt/fish markets. Effective immediately, Darby Communications will serve as Jetboil’s PR agency of record,...
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February 20, 2024
Fjällräven, Teva and Breeo Join OutsidePR for Strategic Public Relations Support
Sausalito, Calif., (February 20, 2024)/OUTDOOR SPORTSWIRE/ – This month marks a significant milestone as OutsidePR, North America’s leading boutique active lifestyle and outdoor PR agency, proudly announces strategic partnerships with leading active lifestyle brands, Fjällräven, Teva, and Breeo to provide comprehensive public relations support. These collaborations are set to redefine the...
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February 20, 2024
Tailwind Nutrition athletes and reigning Birkie champions prepare for largest Nordic race in America
Cable, Wis. (Feb. 20, 2024)/OUTDOOR SPORTSWIRE/ –Tailwind Nutrition athletes Alayna Sonnesyn (4x winner), David Norris (2023 winner) and Jessica Yeaton are gearing up for the 50th annual American Birkebeiner (The Birkie) nordic ski race on Feb. 24, where they will race from Cable to Hayward, Wisconsin. “The Birkie has been a...
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February 20, 2024
Rab Climbing Film El Valle del Silencio Set For World Debut at Boulder International Film Festival
Louisville, CO /OUTDOOR SPORTSWIRE/ – Rab and Lowe Alpine, industry leaders in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced today that the company’s new film, El Valle del Silencio, will make its world debut at the 2024 Boulder International Film Festival Feb. 29...
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February 20, 2024
Helinox Announces Global Executive Team to Position Company for Next Stage of Growth
SEOUL, Korea – February 20, 2024 /OUTDOOR SPORTSWIRE/ – Young Lah, Global CEO of Helinox, has appointed a new global executive team designed to position the company for the next stages of growth and category expansion. Andrew Shand has been promoted to Helinox President and Global Chief Operating Officer (COO) following...
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February 20, 2024
Finding an Available Campsite Got Slightly Easier in 2023 — Still 4x Harder than 2019
PORTLAND, Ore., Feb. 20, 2024 /OUTDOOR SPORTSWIRE/ - The Dyrt, the No. 1 app for camping availability, photos and reviews, has found that 45.5% of campers reported difficulty booking a site because a campground was sold out in 2023. This number is four times higher than it was in 2019,...
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February 20, 2024
Afuera Productions Launches Crowdfunding Campaign for Second OUTLIER Film
DENVER, CO. /OUTDOOR SPORTSWIRE/ - Latina-founded production company, Afuera Productions, is announcing the release of OUTLIER: TRUST to support crowdfunding for their second film. TRUST is the first episode of the OUTLIER series—which questions the role identity, community, and belonging have in our survival as a species. After premiering in...
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February 17, 2024
Chase Gardaphe Acquires Romp Skis, a Colorado Based Ski Brand
Crested Butte, CO. /OUTDOOR SPORTSWIRE/ - Today, Chase Gardaphe has acquired the Colorado based ski brand, Romp Skis. Originally founded by Morgan and Caleb Weinberg in 2010, the brand has grown exponentially over the past decade. Gardaphe will continue to expand operations at the existing Romp factory located in Crested...
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February 16, 2024
The BOA Fit System is Scientifically Proven to Increase Workwear Footwear Performance
Denver, CO /OUTDOOR SPORTSWIRE/ - BOA® Technology, creators of high-performance dial-based fit solutions, announces new scientific findings proving the BOA® Fit System and its PerformFit™ Wrap improves stability, energy efficiency, and endurance for workers over traditional laces. The BOA Performance Fit Lab, established in 2018 and located within the BOA...