PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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February 21, 2024
GORE-TEX Kahtoola Uphill Event Sets New Milestones, Raising Over $77,000 for Environmental Education
Flagstaff, Ariz. (Feb. 21, 2024)/OUTDOOR SPORTSWIRE/ – Kahtoola is thrilled to announce that its 17th annual GORE-TEX Kahtoola Uphill event, held on February 10, 2024, has once again surpassed previous records, raising over $77,000 for local nonprofit Friends of Camp Colton’s environmental education programs. This year's event at Arizona Snowbowl saw...
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February 21, 2024
Norrøna Ambassador Sets World Record for the Fastest Trek to the South Pole
OSLO (Feb. 21, 2024)/OUTDOOR SPORTSWIRE/ – Norrøna ambassador and French polar explorer Vincent Colliard has set a new world record for the fastest solo and unsupported trek to the South Pole from Hercules Inlet. He covered 1140km in 22 days, 6 hours and 8 minutes, breaking the previous world record by almost...
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February 21, 2024
P448 Debuts P448 x Vibram, Featuring Vibram Ecostep Natural Soles with 90% Natural Biobased Elements
NEW YORK CITY (Feb. 21, 2024)/OUTDOOR SPORTSWIRE/ – P448, the Italian streetwear brand known for its master artisans and hand craftsmanship, is partnering with Vibram, the leader in high-performance soles for outdoor, recreational, work and fashion footwear, to debut the P448 x Vibram Eco-Friendly capsule February 21, 2024. Part of its Project...
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February 21, 2024
MSR launches Paradigm bindings on Explore Series snowshoes for Fall 2024
Seattle, Wash. /OUTDOOR SPORTSWIRE/ – Today, Mountain Safety Research (MSR) announces the launch of new ParadigmTM bindings on their Explore Series snowshoes, as well as new colorways, available Fall of 2024. The Explore Series snowshoes are designed for intermediate to advanced-level snowshoers exploring intermediate to technical, variable terrain, in addition to...
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February 20, 2024
Costa Sunglasses unveils 580 Gold: Dive into a world of clarity and adventure
JUPITER, Fla. (February 20, 2024)/OUTDOOR SPORTSWIRE/ – For more than 40 years, Costa Sunglasses has delivered on its mission to create the highest standard in lens technology for the ultimate advantage on the water. Today, the manufacturer of the first color-enhancing all-polarized glass sunglass lens continues to elevate its innovative lens technology...
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February 20, 2024
Jetboil® Sparks Strategic Partnership with Darby Communications
February 20, 2024 -- Racine, WI /OUTDOOR SPORTSWIRE/ – Jetboil®, the world’s leading innovator of outdoor cooking systems, proudly announces its partnership with Darby Communications, a PR and digital marketing agency specializing in the outdoor, active lifestyle, and hunt/fish markets. Effective immediately, Darby Communications will serve as Jetboil’s PR agency of record,...
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February 20, 2024
Fjällräven, Teva and Breeo Join OutsidePR for Strategic Public Relations Support
Sausalito, Calif., (February 20, 2024)/OUTDOOR SPORTSWIRE/ – This month marks a significant milestone as OutsidePR, North America’s leading boutique active lifestyle and outdoor PR agency, proudly announces strategic partnerships with leading active lifestyle brands, Fjällräven, Teva, and Breeo to provide comprehensive public relations support. These collaborations are set to redefine the...
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February 20, 2024
Tailwind Nutrition athletes and reigning Birkie champions prepare for largest Nordic race in America
Cable, Wis. (Feb. 20, 2024)/OUTDOOR SPORTSWIRE/ –Tailwind Nutrition athletes Alayna Sonnesyn (4x winner), David Norris (2023 winner) and Jessica Yeaton are gearing up for the 50th annual American Birkebeiner (The Birkie) nordic ski race on Feb. 24, where they will race from Cable to Hayward, Wisconsin. “The Birkie has been a...
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February 20, 2024
Rab Climbing Film El Valle del Silencio Set For World Debut at Boulder International Film Festival
Louisville, CO /OUTDOOR SPORTSWIRE/ – Rab and Lowe Alpine, industry leaders in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced today that the company’s new film, El Valle del Silencio, will make its world debut at the 2024 Boulder International Film Festival Feb. 29...
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February 20, 2024
Helinox Announces Global Executive Team to Position Company for Next Stage of Growth
SEOUL, Korea – February 20, 2024 /OUTDOOR SPORTSWIRE/ – Young Lah, Global CEO of Helinox, has appointed a new global executive team designed to position the company for the next stages of growth and category expansion. Andrew Shand has been promoted to Helinox President and Global Chief Operating Officer (COO) following...
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February 20, 2024
Finding an Available Campsite Got Slightly Easier in 2023 — Still 4x Harder than 2019
PORTLAND, Ore., Feb. 20, 2024 /OUTDOOR SPORTSWIRE/ - The Dyrt, the No. 1 app for camping availability, photos and reviews, has found that 45.5% of campers reported difficulty booking a site because a campground was sold out in 2023. This number is four times higher than it was in 2019,...
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February 20, 2024
Afuera Productions Launches Crowdfunding Campaign for Second OUTLIER Film
DENVER, CO. /OUTDOOR SPORTSWIRE/ - Latina-founded production company, Afuera Productions, is announcing the release of OUTLIER: TRUST to support crowdfunding for their second film. TRUST is the first episode of the OUTLIER series—which questions the role identity, community, and belonging have in our survival as a species. After premiering in...
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February 17, 2024
Chase Gardaphe Acquires Romp Skis, a Colorado Based Ski Brand
Crested Butte, CO. /OUTDOOR SPORTSWIRE/ - Today, Chase Gardaphe has acquired the Colorado based ski brand, Romp Skis. Originally founded by Morgan and Caleb Weinberg in 2010, the brand has grown exponentially over the past decade. Gardaphe will continue to expand operations at the existing Romp factory located in Crested...
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February 16, 2024
The BOA Fit System is Scientifically Proven to Increase Workwear Footwear Performance
Denver, CO /OUTDOOR SPORTSWIRE/ - BOA® Technology, creators of high-performance dial-based fit solutions, announces new scientific findings proving the BOA® Fit System and its PerformFit™ Wrap improves stability, energy efficiency, and endurance for workers over traditional laces. The BOA Performance Fit Lab, established in 2018 and located within the BOA...
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February 16, 2024
Grundéns Unveils Spring/Summer 2024 Collection
February, 2024 (Poulsbo, WA)/OUTDOOR SPORTSWIRE/ – Grundéns, producer of the world's leading fishing apparel and footwear, proudly unveils its Spring/Summer 2024 collection, now available at retail partners and Grundens.com. This season's lineup showcases an expansion of the brand’s award-winning wading collection, the cutting-edge Crewman Tall Boot for commercial fishermen, an innovative...
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February 16, 2024
Anon and Fragment Team Up for Limited-Edition M4 Goggle
BURLINGTON, VT. (Feb. 16, 2024) /OUTDOOR SPORTSWIRE/ – Anon, a leading innovator in snow helmets and goggles, is excited to launch its latest collaboration with Hiroshi Fujiwara and Fragment Design. Following the success of their first collaboration in 2022, the brands have teamed up again to design a limited-edition M4 goggle. The...
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February 16, 2024
Oru Kayak Announces Compatible Electric Motor for E-Kayak Experience
Emeryville, CA (February 16, 2024) /OUTDOOR SPORTSWIRE/ – Oru Kayak, the original origami kayak brand, is excited to announce the latest upgrade to its foldable fleet of kayaks: Electric motors. Developed in partnership with Bixpy Motors, Oru’s e-propulsion system offers Oru paddlers a unique electric-assist kayak in a lightweight package that...
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February 15, 2024
Slim Pickins Outfitters Moves to Mingus, Bringing Outdoor Gear Shop to Owners’ Hometown
Mingus, Texas – February 15, 2024 /OUTDOOR SPORTSWIRE/ – Today, Slim Pickins Outfitters, the first Black-owned outdoor gear shop in the nation, announced its relocation from Stephenville, Texas, to Mingus, Texas, to be closer to the personal residence and community of its owners, Jahmicah and Heather Dawes. The new location will...
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February 15, 2024
Mountain Hardwear Secures Two Prestigious ISPO Awards
Richmond, Calif. [February 15, 2024] /OUTDOOR SPORTSWIRE/ – Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers and outdoor athletes, is thrilled to announce its recent wins at the ISPO Awards 2023. The Specter™ 15F Sleeping Bag and the Alpine Light™ Roll Top 45L Pack, have been recognized...
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February 15, 2024
Boulder International Film Festival Announces Lineup for Adventure Film Pavilion
BOULDER, COLO - (February 15, 2024)/OUTDOOR SPORTSWIRE/ – The Boulder International Film Festival will showcase a combined 23 short films and features, over 18 filmmakers and film subjects, and five Call2Action discussions when its fourth annual Adventure Film Pavilion returns to Boulder later this month. Passes and tickets are on sale now...
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February 15, 2024
Nocs Provisions Launches Solar Eclipse Lens
ALPINE MEADOWS, Calif. - February 15, 2024 /OUTDOOR SPORTSWIRE/ – Nocs Provisions (https://www.nocsprovisions.com), maker of adventure-ready outdoor optics and accessories, today announces the launch of its new Solar Eclipse Lens, an attachment that transforms the brand’s 8x32 Zoom Tube Monocular into a safe, effective viewer for the solar eclipse. Crafted from...
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February 15, 2024
Oboz Footwear introduces the Cottonwood, its most sustainable collection to date
Bozeman, Mont. (February 15, 2024)/OUTDOOR SPORTSWIRE/ – While Oboz, the ‘True to the Trail’ outdoor footwear brand based in Bozeman, MT, has been integrating environmentally preferred materials into its shoes for years, its new Cottonwood collection sets a new standard for the brand. The Cottonwood Collection are Oboz's most responsibly sourced hikers...
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February 15, 2024
Tailwind Nutrition announces 2024 sponsored athlete team
DURANGO, Colo. (Feb. 15, 2024)/OUTDOOR SPORTSWIRE/ – Tailwind Nutrition announces its 2024 Tailwind Athlete Team which includes 21 athletes whose specialties range across the spectrum of endurance sports. The team includes Tailwind athlete and ultrarunning icon Courtney Dauwalter, who last year won the Western States 100, Hardrock 100, and Ultra Trail du...
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February 15, 2024
Itacate Foods, a Latin Cuisine Backpacking Meals Brand, Diversifies REI Co-op Shelves with Retail Partnership
SACRAMENTO, Calif. (Feb. 15 , 2024)/OUTDOOR SPORTSWIRE/ – Itacate Foods, the dehydrated meals brand bringing the richness of Latin cuisine and culture to the outdoors, proudly announces its retail partnership with REI Co-op. Founded by Martha Y Díaz in 2021, Itacate (meaning “food for the journey” in the Aztec language Nahuatl) offers...
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February 15, 2024
RV Dealers Association’s RV Learning Center College Scholarship Application Available Now
Fairfax, VA /OUTDOOR SPORTSWIRE/ – The application for the Mike Molino RV Learning Center College Scholarship Program is now available online. The scholarship is available for undergraduates currently employed in the RV industry, who are dependents of an RV industry employee, and to those seeking a career in the RV industry...