PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 22, 2026
Tune in for “SHOT Show New Product Premiere” This Weekend on Outdoor Channel and Sportsman Channel
DENVER (January 22, 2026) /OUTDOOR SPORTSWIRE/ – Back by popular demand is SHOT Show New Product Premiere, airing on Outdoor Channel on January 24 at 9p.m. ET, and on Sportsman Channel on January 24 at 5p.m. ET. The episodes are airing immediately following the Shooting, Hunting and Outdoor Trade (SHOT)...
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January 22, 2026
Fleet Feet Grows Connecticut Footprint with Acquisition of Marathon Sports Glastonbury
GLASTONBURY, Conn., and CARRBORO, N.C. (January 22, 2026) /OUTDOOR SPORTSWIRE/ - Fleet Feet, the nation’s largest franchisor of locally owned and operated running specialty stores, has acquired the Marathon Sports retail location at 63 Hebron Ave. in Glastonbury, Connecticut. The acquisition expands Fleet Feet’s Connecticut store network and supports the...
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January 22, 2026
Another Season, Another Strong Build: Tuff Shed Returns in 2026
Eatontown, NJ (January 22, 2026) /OUTDOOR SPORTSWIRE/ - The World Pro Ski Tour is pleased to announce the renewal of its partnership with Tuff Shed for the 2026 season, welcoming the brand back as a valued supporter of professional skiing for another electrifying year. Tuff Shed has long been recognized as...
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January 21, 2026
Polartec Joins IMAQA to Support the Next Generation of Climate Research in the Arctic
Planet Earth, The Universe (January 21, 2026) /OUTDOOR SPORTSWIRE/ - Polartec®, a Milliken & Company brand renowned for pioneering more sustainable and innovative textile solutions, is proud to support the IMAQA project, an initiative led by a group of young scientists dedicated to studying the effects of climate change in...
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January 21, 2026
Näak Extends Partnership with UTMB, Remaining Official Nutrition Sponsor Through 2029
OGDEN, Utah [January 21, 2026] /OUTDOOR SPORTSWIRE/ - Näak, the Canadian sports nutrition company founded in 2016 with a mission to create healthy and sustainable sports nutrition, without making any compromises to performance, has signed a four-year contract extension with world-renowned trail-running series UTMB. Beyond continuing the partnership with UTMB,...
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January 20, 2026
Reju Announces Site Selection for First U.S. Industrial Sized Facility Regeneration Hub in Rochester, New York
PARIS, FRANCE, (January 20, 2026) /OUTDOOR SPORTSWIRE/ - Reju, the textile-to-textile regeneration company, today announced it has selected the site for its first U.S.-based industrial facility marking a significant milestone in its efforts to scale globally. This future Regeneration Hub will be in Rochester, New York, reinforcing Reju’s commitment to...
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January 20, 2026
OrthoLite Appoints Doug Nickerson as Sales Manager, Performance East
AMHERST, Mass. (January 20, 2026) /OUTDOOR SPORTSWIRE/ – OrthoLite, the global leader of branded, high-performance, comfort footwear solutions, has appointed Doug Nickerson as Sales Manager, Performance East. Nickerson officially began his role with OrthoLite on Monday, Jan. 19, 2026. Nickerson joins OrthoLite with a rare combination of deep technical knowledge...
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January 20, 2026
Turtle Fur Appoints Michael O’Connell Vice President of Sales
MORRISVILLE, Vt. (January 20, 2026) /OUTDOOR SPORTSWIRE/ — Turtle Fur, a Certified B Corporation specializing in hats and accessories for all seasons, has named Michael O’Connell as Vice President of Sales. O’Connell brings 15 years of sales leadership experience in the outdoor industry. Most recently, he served as Director of...
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January 20, 2026
Armada Launches New Antimatter Freeride Ski Line Alongside Max Palm
PARK CITY, UTAH (January 20, 2026) /OUTDOOR SPORTSWIRE/ — Armada is launching a new line of freeride skis, the Antimatter Series, designed alongside athlete Max Palm. Development of Antimatter involved collaboration with the athletes who inspire Armada’s vision of freeride, one that combines refined technical skills with an aesthetic, creative...
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January 20, 2026
Swany Unveils Nexus Heated Glove for FW26 Marking a New Era of Warmth and Innovation
Gloversville, NY (January 20, 2026) /OUTDOOR SPORTSWIRE/ - For more than a century, Swany has set the standard for warmth and craftsmanship. With the debut of its Nexus Heated Glove and Mitt for Fall/Winter 2026, powered by cutting-edge ewool® heat technology, Swany brings its historic legacy into a new era....
