PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 20, 2026
Kila Footwear Partners with Professional Ultra-Runner Tom Evans for 2026 Season
VENICE, CALIFORNIA (January 20, 2025) /OUTDOOR SPORTSWIRE/ — Tom Evans, the top ultra athlete in the world and 2025 UTMB champion, along with Kila Footwear, are thrilled to announce the beginning of a brand-athlete relationship. Evans trains and races in Kila insoles in order to optimize his running gains, and...
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January 20, 2026
Saris Introduces New Indoor Bike Trainer Thru Axle Adapters for Road, Gravel, and Mountain Bikes
MADISON, Wis. (January 20, 2026) /OUTDOOR SPORTSWIRE/ – Saris, manufacturer of world-class bike racks, trainers, storage and bicycle parking products, today announced the launch of its new Indoor Bike Trainer Thru Axle Adapter Kits, becoming the first trainer company to introduce a UDH-compatible adapter. Available for road bikes and mountain...
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January 20, 2026
Ben Furimsky, Owner of The Fly Fishing Show, Featured on “Fly Fisherman’s Loop to Loop” Podcast
DENVER (January 20, 2026) /OUTDOOR SPORTSWIRE/ – The latest episode of Fly Fisherman Loop to Loop podcast presented by Patagonia features an in-depth conversation with Ben Furimsky, owner and operator of The Fly Fishing Show. Fly Fisherman editor and publisher Ross Purnell explores Furimsky's significant role in the industry, his global...
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January 19, 2026
LifeLabs/Harris Poll January 2026 Study Reveals 84% of Golfers Want Cooling Technology in Apparel
[SAN FRANCISCO] January 19, 2026 /OUTDOOR SPORTSWIRE/ - LifeLabs®, a materials science company pioneering temperature-regulating textiles, today released new consumer research conducted on their behalf by The Harris Poll examining how heat, comfort, and cooling technology shape golf performance and golf apparel preferences. Ahead of PGA Show (January 20-23), the...
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January 19, 2026
OA Defense, makers of the 2311 add Heather Eckhardt to leade Business Development
January 19, 2026 /OUTDOOR SPORTSWIRE/ - OA Defense is proud to announce that they have named Heather Eckhardt as the National Vice President of Business Development. Based in North Carolina, OA Defense is an American firearms manufacturer grounded in faith, family, and freedom. They believe building world-class firearms starts with...
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January 16, 2026
CamelBak Enters WorldTour Road Racing with Multi-Year Partnership with Team Visma | Lease a Bike
IRVINE, Calif., (January 16, 2026) /OUTDOOR SPORTSWIRE/ — CamelBak, the global leader in hydration solutions, today announced a new multi-year partnership with Team Visma | Lease a Bike, one of the most successful organizations in UCI WorldTour professional cycling. Through the partnership, CamelBak will serve as the team’s exclusive performance...
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January 16, 2026
Reel in the Action Every Saturday Morning with Outdoor Channel’s “Saltwater Saturdays”
DENVER (January 16, 2026) /OUTDOOR SPORTSWIRE/ – Outdoor Channel, presented by US Palm, invites viewers to go beyond the sea every Saturday morning with 'Saltwater Saturdays.' Airing from 8-11 a.m. ET, this must-watch lineup reels in fishing enthusiasts and thrill-seekers alike with action-packed episodes, breathtaking destinations, and expert tips. Shows...
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January 16, 2026
Wiley X to Exhibit at SHOT Show 2026
Frisco, TX (January 16, 2025) /OUTDOOR SPORTSWIRE/ - Wiley X, a global leader in premium protective eyewear, will exhibit at SHOT Show 2026, taking place January 20–23 at the Venetian Expo and Caesars Forum in Las Vegas, Nevada. Attendees are invited to visit booth #20063 to explore Wiley X’s latest...
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January 15, 2026
Peak Performance Enters Piste Mode with Freeride-Inspired Slope Style
January 15, 2026 /OUTDOOR SPORTSWIRE/ - Harnessing a powerful suite of new fabric technologies, Peak Performance continues its legacy of technical innovation and functional design with its newest on-piste outerwear line. The Whitelight range includes the insulated APX Jacket (700 USD) and Insulated Pants (500 USD) for both men and...
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January 15, 2026
Atomic Introduces Shift² 16 MN
/OUTDOOR SPORTSWIRE/ - Atomic today announces the launch of the Shift² 16 MN, a high-performance hybrid binding co-created with the Atomic Freeride team to meet the demands of the world’s most aggressive all-mountain and big-mountain skiers. Developed in close collaboration with Atomic athletes Daron Rahlves, Tonje Kvivik, and Craig Murray, the Shift²...
