PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 15, 2026
VALLON elevates alpine performance with the next-gen Crossroads™ goggles
Amsterdam, Netherlands (January 15, 2026) /OUTDOOR SPORTSWIRE/ – VALLON, the sports eyewear company known for classic style, maximum performance eyewear, introduces Crossroads™ - unisex goggles designed for alpine performance, fusing design notes from classic mountaineering aesthetics with advanced optical and material technology. Drawing inspiration from traditional climbing rope for their...
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January 15, 2026
DRYOUT® pioneers the future of moisture removal to safeguard electronics, defense and outdoor gear
DRAPER, Utah (January 15, 2025) /OUTDOOR SPORTSWIRE/ — Pioneering a new category of moisture management for gear and equipment, DRYOUT, a groundbreaking new advanced materials brand launching in 2026, offers a way to more effectively protect and rescue critical gear after exposure to the elements. DRYOUT technology helps protect everything...
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January 15, 2026
When Precision Becomes Art: Nordica Rewrites the Code of Performance with the New Promachine 3S
January 15, 2026 /OUTDOOR SPORTSWIRE/ - For more than two years, Nordica has been quietly and relentlessly at work testing, refining, and reimagining what a precision alpine boot can be. The result is the all-new Promachine 3, a boot shaped not only by engineers, but by the collective input of...
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January 15, 2026
Nocs Provisions Launches New Carry Pouches and Tube Caddy for Binoculars and Monoculars
ALPINE MEADOWS, Calif. (January 15, 2026) /OUTDOOR SPORTSWIRE/ — Nocs Provisions (https://www.nocsprovisions.com), maker of premium outdoor optics, today introduces a new carry system built to protect and organize binoculars and monoculars on the move. The system includes the Standard Issue Pouch, Field Issue Pouch, and Monocular Tube Caddy, all crafted...
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January 15, 2026
NEMO Continues Driving Technology Forward While Committing to Reducing Impacts on The Planet With Launch of its Spring 2026 Collection, Available Now
Dover, NH (January 15, 2026) /OUTDOOR SPORTSWIRE/ — With spring just a few months away, NEMO Equipment’s 2026 outdoor gear collection is now available at www.nemoequipment.com and rolling out at specialty outdoor retailers in the coming weeks and months. The award-winning, New England-based outdoor gear manufacturer has added new warmer,...
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January 15, 2026
Toyota Trucks Once Again Partners with The Dyrt to Present the 2026 Camping Report
PORTLAND, Ore. (January 15, 2026) /OUTDOOR SPORTSWIRE/ — The Dyrt, the app to get the best campsites, built by the largest camping and RV community in the U.S., has once again partnered with Toyota Trucks to produce the next edition of its award-winning annual report. The 2026 Camping Report Presented...
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January 15, 2026
SHRED. Announces Fully Built US Sales Team and Renewed Commitment to Specialty Retail
Park City, Utah (January 15, 2026) /OUTDOOR SPORTSWIRE/ — Building on the strong market traction of its latest product innovations, SHRED. announces its fully built US sales team, marking a renewed commitment to specialty retail and a new chapter for the brand in its home market. Now back in direct...
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January 15, 2026
Lean Back & Stream: Predator Hunters Get New Favorite Destination on MyOutdoorTV
DENVER /OUTDOOR SPORTSWIRE/ - MyOutdoorTV now brings viewers exhilarating, nonstop predator-hunting adventures from North America and beyond, all in one great streaming Predator Channel. Presented to inspire and fuel the passion for predator hunting during the season when hunters are taking aim at coyotes, bobcats, lions, bears, and other potentially dangerous...
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January 15, 2026
BearVault Unveils Redesigned Shopify Website for a Faster, Streamlined E-Commerce Experience
Boulder, CO (January 15, 2026) /OUTDOOR SPORTSWIRE/ - BearVault, a leader in backcountry bear-resistant food storage, today announced the launch of its redesigned website, now built on the Shopify platform. The updated BearVault.com delivers a faster shopping experience, clearer product guidance, and more accessible educational resources to support responsible outdoor...
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January 15, 2026
World Pro Ski Tour Returns to Tenney Mountain for another Unforgettable East Coast Stop
EATONTOWN, NJ (January 14, 2026) /OUTDOOR SPORTSWIRE/ — The World Pro Ski Tour (WPST) is pleased to announce its return to Tenney Mountain in Plymouth, New Hampshire from February 26-28 as part of its 2026 season schedule. Following a highly successful event last winter, the WPST is eager to once again...
