PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 31, 2024
Big Agnes Honors CDMC Sales with Sales Agency of the Year Award
STEAMBOAT SPRINGS, Colo. (Jan. 31, 2024)/OUTDOOR SPORTSWIRE/ – Big Agnes, the Steamboat-Springs-based outdoor equipment brand, recently announced that CDMC Sales was awarded its annual Rep of the Year Award, which celebrates the brand’s top-performing sales group. CDMC Sales’ Rob Cairns, Joni Collett, and Drew Robinson are credited for the award, with outstanding performance...
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January 30, 2024
Kahtoola’s 23/24 Winter Philanthropy Grants Support Humanitarian and Outdoor Education Initiatives
Flagstaff, Ariz. (Jan. 30, 2024)/OUTDOOR SPORTSWIRE/ – Kahtoola is excited to announce the winners of its 23/24 Winter grant allocations, each a representation of commitment and innovation in their respective fields. This season's recipients include Elevate Nepal, Kismet Rock Foundation, Nyingtob Ling, HERO, Tolani Lake Enterprises, Montana Wilderness School, Shishmaref Native Corporation,...
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January 30, 2024
New CRUX Collection from HEAD/Tyrolia Sets the Bar for Ski Touring Performance
January 30, 2024 (Boulder, Colo.)/OUTDOOR SPORTSWIRE/ – HEAD/Tyrolia, the world’s largest independently-owned ski, boot, and binding manufacturer, introduces the CRUX Collection, a complete ski touring solution that combines lightweight agility with the brand’s renowned downhill performance. Available in the fall of 2024, CRUX includes four models of skis, two binding options, plus...
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January 30, 2024
Kye Petersen and Mammut forge new partnership, uniting a freeskiing legend with the leader in mountain gear innovation
WILLISTON, Vermont (Jan. 30, 2024)/OUTDOOR SPORTSWIRE/ – Leading performance mountain equipment manufacturer for more than 160-years, Mammut welcomes world-renowned freeskier Kye Petersen to its team of athletes and ambassadors. The partnership marks a significant step in Mammut's commitment to the skiing community, bringing on board one of the most influential and skilled...
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January 30, 2024
Vasque Partners with Camping to Connect
Red Wing, Minn./OUTDOOR SPORTSWIRE/ – Vasque Footwear, with nearly 60 years of experience delivering functional, durable footwear to millions of outdoor enthusiasts, is proud to announce a strategic, long-term partnership with Camping to Connect. Through this partnership, Vasque will help bring outdoor experiences and educational opportunities to young individuals and foster a...
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January 30, 2024
Snowsports Industries America (SIA) Welcomes Four Accomplished Winter Industry Leaders to its Board and Appoints New Board Chair
Park City, UTAH (Jan. 30, 2024) /OUTDOOR SPORTSWIRE/ – Snowsports Industries America (SIA), the leading trade association for the winter sports industry, today announces the appointment of Rachel Grogan-Cook as the new Chair of the SIA Board of Directors, in addition to four new Directors. In its ongoing efforts to balance...
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January 30, 2024
Cotopaxi Welcomes Two New Impact Partners; Water1st and GlobalGiving
Salt Lake City, UT. (January 30, 2024)/OUTDOOR SPORTSWIRE/ – Certified B Corporation™ and impact-driven adventure brand, Cotopaxi welcomes two new impact partners, Water1st, a nonprofit implementing clean water and sanitation projects for the world’s most vulnerable communities; and GlobalGiving, a nonprofit helping the Cotopaxi Foundation reach more people and drive community-led change...
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January 30, 2024
Kari Traa Announces Sponsorship of 50th Annual Slumberland American Birkebeiner
Hayward, Wis. – January 30, 2024 /OUTDOOR SPORTSWIRE/ - Kari Traa, a rapidly expanding global brand in women’s sportswear, proudly announces its sponsorship of the historic 50th Annual Slumberland American Birkebeiner known as “The Birkie”. The Birkie is North America’s largest and most esteemed cross-country ski marathon where skiers traverse...
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January 30, 2024
BaseMap completes acquisition of HuntScore, ushering in a new era of Mobile Hunt Planning and Navigation
SANDPOINT, ID (January 30, 2024) /OUTDOOR SPORTSWIRE/ - BaseMap, Inc., a leading GPS hunting, outdoor planning and navigation app, announced today that it has acquired Arkansas-based HuntScore, an established industry provider of hunt planning tools and research analytics. BaseMap is the go-to app for millions of hunters and outdoorsmen for its...
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January 30, 2024
Outside Launches First AI-Powered Adventure Concierge
BOULDER, CO /OUTDOOR SPORTSWIRE/ - Are you looking for a more comfortable pair of ski boots? Expert advice on buying your first e-bike? A guide to the Grand Canyon from someone who’s hiked hundreds of miles there? Scout can provide detailed responses to all of your outdoor queries in just...
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January 29, 2024
Atomic Launches Shift2 – The Ultimate Freeride Touring Binding
/OUTDOOR SPORTSWIRE/ - The ultimate freeride touring binding, next-generation Shift2 integrates valuable athlete feedback to deliver greater stiffness, more power, improved shock resistance and better durability. Meticulously engineered for exploring far beyond the boundary and descending big terrain with inspiring confidence, the robust versatility of Shift2 craves a whole new...
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January 29, 2024
SIMA’s Diversity in Surfing Report Unveils a Growing Wave of Inclusivity
Huntington Beach, CA /OUTDOOR SPORTSWIRE/ - The Surf Industry Members Association (SIMA) proudly announces the release of its highly anticipated Diversity in Surfing Report, shining a spotlight on the transformative changes taking place in the world of surfing. Surfing, once considered a niche activity, has evolved into a sport, culture,...
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January 29, 2024
Geartrade unveils state-of-the-art tuning option for all hardgoods, adding an industry first for used ski and snowboard buyers
SALT LAKE CITY, UTAH (January 29, 2024) /OUTDOOR SPORTSWIRE/ – Geartrade, the award-winning online resale platform for used outdoor gear and apparel, this month announced a new service for wintersport enthusiasts – the opportunity for a high performance ski or snowboard tune before the gear gets boxed up and heads out...
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January 29, 2024
Oru Kayak’s Portable Origami Furniture Now Available
Emeryville, CA/OUTDOOR SPORTSWIRE/ – Oru Kayak, the original origami kayak brand, has announced that Oru Camp, their origami outdoor furniture collection, is now ready for direct-to-consumer purchase. Featuring an origami Adirondack chair, an adjustable height table with storage, and a combination step stool and storage cube, Oru Camp is further proof...
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January 29, 2024
MyOutdoorTV Launches on Xumo Streaming Devices
DENVER (January 29, 2024) /OUTDOOR SPORTSWIRE/ - MyOutdoorTV continues to add new ways for audiences to engage with outdoor entertainment with availability of its streaming service on Xumo devices - introducing MOTV’s rich library of content to millions more consumers nationwide. MOTV is Outdoor Sportsman Group’s No. 1 global subscription...
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January 26, 2024
Smith Welcomes Marion Haerty to Global Snow Team
Portland, Oregon (January 26, 2024) /OUTDOOR SPORTSWIRE/ – Smith is excited to announce today the addition of freeride snowboarder and multi-sport adventurer, Marion Haerty, to its global snow team. A four-time world champion on the Freeride World Tour, three-time Xtreme Verbier winner, and second place finisher in the 2022 Natural Selection...
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January 26, 2024
Dovetail Workwear Announces New Maven Brand Ambassador, Lisa Congdon International Artist, Author, Activist, And Avid Cyclist
PORTLAND, OREGON (January, 2024) /OUTDOOR SPORTSWIRE/ – Dovetail Workwear - the largest exclusively women’s workwear brand in the northern hemisphere - is elated to announce internationally recognized illustrator, author, activist, and avid cyclist Lisa Congdon as its newest Maven ambassador. Congdon’s colorful, graphic illustrations have graced art exhibits, murals, books, and...
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January 26, 2024
Inspired by Elite Road Runners, HydraPak Launches Tempo Squeeze Bottle to Support Hydration Strategies
OAKLAND, Calif. (Jan. 26 , 2024) /OUTDOOR SPORTSWIRE/ - HydraPak®, global leader of high-performance hydration solutions, today launched its Tempo squeeze bottles, a durable, ergonomic product collection designed to help runners build effective hydration strategies. Influenced by the fueling habits and product preferences of top marathoners, HydraPak created the Tempo...
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January 25, 2024
KIKKAN – A Film Chronicling the Life of an Olympic Champion, Cancer Survivor, and Active Mom
Anchorage, Alaska /OUTDOOR SPORTSWIRE/ - From her debut in Salt Lake City to a decisive sprint finish in PyeongChang, Kikkan Randall defined her career through Olympic aspirations. Immediately following a gold-medal performance in PyeongChang she received a cancer diagnosis, and barely had a chance to catch her breath before finding...
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January 25, 2024
MYSTERY RANCH Releases Spring 2024 Pack Lineup
[Bozeman, Montana - January 25, 2024] /OUTDOOR SPORTSWIRE/ - MYSTERY RANCH, pioneer of pack innovation with a legacy of load-bearing excellence and uncompromising comfort, is proud to announce the launch of the Radix Series, a game-changer in the world of lightweight backpacking, and significantly updated versions of the popular Scree...
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January 25, 2024
Campagnolo Partners with ECHOS Communications for North American PR and Marketing Services
VICENZA, Italy - January 25th, 2024 /OUTDOOR SPORTSWIRE/ - Campagnolo, legendary maker of high-end wheels and groupsets, has partnered with ECHOS Communications to implement PR and marketing services in North America. With over 90 years of cycling heritage, Campagnolo stands at the forefront of premium cycling components and is recognized...
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January 25, 2024
Suunto Unveils All New Colors for Suunto Race GPS Watch
HELSINKI (Jan. 25, 2024 ) /OUTDOOR SPORTSWIRE/ - Suunto, a leader in design and innovation for sports watches, dive computers, compasses and digital services used by adventurers all over the globe, announced today that its celebrated Suunto Race watch will now come in three new styles - Amethyst Titanium, Midnight...
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January 24, 2024
Outdoor Sportsman Group COO Mike Carney to Lead Outdoor Sportsman Group’s Multimedia Sales Efforts
DENVER (January 24, 2023)/OUTDOOR SPORTSWIRE/ –Outdoor Sportsman Group President and CEO Matt Hutchings announced today that Chief Operating Officer Mike Carney will assume management and oversight of the Company’s multimedia sales efforts across television, print, digital, social, MOTV and custom production offerings. A lifelong industry veteran, Carney has held multiple positions...
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January 24, 2024
Advances in Endurance Sports Medicine on Display at Ragnar Trail Florida
1/24/2024 Salt Lake City, UT /OUTDOOR SPORTSWIRE/ - Known for hosting the most exhilarating overnight running relay series in the United States, Ragnar Events is now setting new standards in emergency response efficiency by leveraging the REX Rapid Extraction Mobile Stretcher. The REX, a brainchild of REXEMS, LLC, is not...
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January 23, 2024
Alpacka Launches Highest Performance Whitewater Packraft Ever
MANCOS, Colo. (Jan. 23, 2024) /OUTDOOR SPORTSWIRE/ - Alpacka Raft, the packrafting industry leader, today announced the release of the Valkyrie V3. Since its initial release in 2022, the Valkyrie has been widely recognized as the pinnacle of inflatable whitewater performance. Not content to sit on their laurels, the Alpacka...