PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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February 19, 2026
Landon Mayer Featured on “Fly Fisherman’s Loop to Loop” Podcast
DENVER (February 19, 2026) /OUTDOOR SPORTSWIRE/ – The latest episode (#23) of Fly Fisherman Loop to Loop podcast features an in-depth conversation with well-known Colorado fishing guide Landon Mayer on “Hunting Trout, River Etiquette, and Picking up 2,500 Pounds of Trash Annually.” Fly Fisherman Editor and Publisher Ross Purnell explores Mayer’s...
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February 19, 2026
MLFNOW! on MyOutdoorTV: MLF Bass Pro Tour O’Reilly Auto Parts Stage 2 at Lake Hartwell Presented by Lowrance
DENVER (February 19, 2026) /OUTDOOR SPORTSWIRE/ – Streaming live on MLFNOW! from Lake Hartwell in Seneca, S.C., 51 of the best pro anglers are continuing the 2026 Major League Fishing (MLF) Bass Pro Tour (BPT) season with the O’Reilly Auto Parts Stage 2 Presented by Lowrance, and it’s all available...
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February 19, 2026
Minimal Gear Launches New Brand, Cowboy Camping, in Partnership with Whitney “Allgood” La Ruffa
Portland, OR (February 19, 2026) /OUTDOOR SPORTSWIRE/ — Minimal Gear announces the launch of Cowboy Camping, its third brand, created in partnership with outdoor industry veteran Whitney La Ruffa. Cowboy Camping joins Cnoc Outdoors and Diorite Gear in the Minimal Gear family of brands and will offer ultralight backpacking accessories...
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February 19, 2026
The Dyrt and Ford Bronco Partner to Support Search and Rescue Teams Nationwide
February 19, 2026 /ENDURANCE SPORTSWIRE/ - The Dyrt, the app to get the best campsites, built by the largest RVing and camping community in the U.S., and Ford Bronco have joined forces to support the volunteer search and rescue teams who protect outdoor adventurers across the country's most remote terrain....
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February 18, 2026
First Descents Announces New CEO and 25th Anniversary of Healing Adventures
DENVER – FEBRUARY 18, 2026 /OUTDOOR SPORTSWIRE/ - First Descents, the nationwide nonprofit known for providing free outdoor adventure programs for young adults impacted by cancer and multiple sclerosis, today announced Alex Accetta as its new Chief Executive Officer. This leadership transition occurs just as First Descents enters its 25th...
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February 18, 2026
SCARPA embraces versatility, drives innovation with Spring 2026 trail, hike, climb footwear launches
BOULDER, Colo. (February 18, 2026) /OUTDOOR SPORTSWIRE/ — Building on its legacy of design innovation and craftsmanship, SCARPA introduces new and updated models across hiking, running, field, and climbing categories for Spring 2026. From crossover trail shoes that adapt to varying terrain to field-ready boots for backcountry users and revolutionary...
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February 18, 2026
Switchback and Outdoor Market Alliance Announce Strategic Partnership to Strengthen Outdoor Industry Connections
NEW ORLEANS, LA. (FEBRUARY 18, 2026) /OUTDOOR SPORTSWIRE/ – Switchback, the education and business gathering for the outdoor industry, and the Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing over 194 brands in the outdoor and active lifestyle markets, have entered into a strategic...
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February 18, 2026
Gerber Gear Unveils Early 2026 Lineup
PORTLAND, Ore. (February 18, 2026) /OUTDOOR SPORTSWIRE/ – Gerber Gear, a leading knife, tool and gear brand dedicated to crafting problem-solving tools, announced today the first wave of its new 2026 product lineup. From elevated camp kitchen solutions to dependable everyday carry knives and compact campsite tools, Gerber’s latest offerings deliver...
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February 17, 2026
Ride the Silver Smoke. Sweet Protection presents Limited Edition Color Drop
Oslo, February 17 2026 /OUTDOOR SPORTSWIRE/ - Sweet Protection is excited to introduce the new limited edition color way Silver Smoke. Made for tough climbs, intense sprints, and fast descents, the Falconer 2Vi® Mips Helmet blends aero efficiency with advanced impact protection. The limited edition Silver Smoke pairs a cool...
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February 17, 2026
Wiley X Expands Its Eyewear Lineup with the WX Alpine and WX Citadel
FRISCO, Texas (February 17, 2026) /OUTDOOR SPORTSWIRE/ – Wiley X, a global leader in premium protective eyewear, expands its 2026 collection with two new performance frames: the WX Alpine and the WX Citadel. Now available online and through select retailers, these new models broaden Wiley X’s eyewear lineup with purpose-built...
