PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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December 7, 2023
onX Backcountry Launches Avalanche Terrain Exposure Scale (ATES) Classification and Mapping
MISSOULA, Mont., (December 7, 2023) /OUTDOOR SPORTSWIRE/ - onX Backcountry, a navigation and discovery app for outdoor enthusiasts, today launched a new mapping tool called the Avalanche Terrain Exposure Scale (ATES). ATES classifies terrain based on exposure to avalanches, helping snow enthusiasts–primarily backcountry skiers and snowboarders, as well as fat...
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December 6, 2023
OutsidePR Partners With Four Organizations for Justice, Equity, Diversity and Inclusion Work
Sausalito, Calif., (Dec 6, 2023) /OUTDOOR SPORTSWIRE/ - OutsidePR, a leading public relations agency for the active-consumer market, is honored to announce its four selected partners for 2024 as part of the agency’s commitment to diversity, equity and inclusion (DEI): The Kwek Society, Varlo Sports, The L.A. Foundation and Running...
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December 6, 2023
As outdoor recreation increases, Outdoor Alliance champions new legislation on public land management
Washington, D.C. (Dec. 6, 2023) /OUTDOOR SPORTSWIRE/ - With recently released economic and participation data showing ongoing rapid growth in outdoor recreation, public lands need improvements and additional financial support to help manage those new levels of use, according to Outdoor Alliance (OA), a non-profit that works on behalf of...
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December 6, 2023
Suweeka to Take Pre-Orders of Game-Changing ‘Bike Lifter’ Modular Rack Ecosystem
Portland, Oregon (December, 2023)/OUTDOOR SPORTSWIRE/ – Suweeka is proud to announce presales (presales or pre-order) of its debut product, the first-of-its-kind Bike Lifter, on which they’ll begin accepting deposits through their website on December 15th – just in time for the holidays – with delivery expected early in the new year. Aimed...
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December 6, 2023
Outdoor Sportsman Group Announces Departure of Jason Brist
DENVER (December 6, 2023) /OUTDOOR SPORTSWIRE/ – Outdoor Sportsman Group announces the departure of Jason Brist, Executive Vice President of Advertising Sales, effective December 1, 2023. After more than 16 years of service with the company, Brist was instrumental in assisting the organization in pushing advertising sales and establishing strategic partnerships....
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December 6, 2023
Off Madison Ave Acquires Leading Active Lifestyle and Outdoor PR Firm, CGPR
PHOENIX – Dec. 6, 2023 /OUTDOOR SPORTSWIRE/ – Off Madison Ave, a Phoenix-based integrated travel and recreation marketing firm, today announced the acquisition of Boston-based, award-winning public relations agency CGPR. Off Madison Ave sought a partner to complement its positioning and allow for market expansion. CGPR has a proven track record of...
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December 6, 2023
U.S. Ski & Snowboard Partners with Backcountry to Elevate Merchandise Program
PARK CITY, Utah (Dec. 6, 2023) /OUTDOOR SPORTSWIRE/ - U.S. Ski & Snowboard, the national governing body of Olympic skiing and snowboarding, is elevating its merchandise program in an exclusive partnership with Backcountry, the leading specialty retailer for outdoor gear and apparel. “We are incredibly excited to partner with Backcountry,”...
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December 6, 2023
Pandion Creative Finishes Final Production on Feature Film Meko
Portsmouth, NEW HAMPSHIRE /OUTDOOR SPORTSWIRE/ – Harrison Buck and his production studio Pandion Creative have finished post-production of the feature film project entitled, Meko. Focused on the impacts of climate change on the livelihoods of two of Grand Bahama’s original fly fishing guide families - Meko, is a story 7-years in...
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December 6, 2023
Re-Introducing the Eagle Creek 2024 No Matter What® Duffel
Steamboat Springs, CO (December 6, 2023) /OUTDOOR SPORTSWIRE/ - Eagle Creek, the original adventure travel gear company, is proud to introduce the first significant update of their omnipresent and hard-working No Matter What® Duffel since its inception in the late 1990’s*. The ultimate in functional simplicity, the minimalist form...
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December 6, 2023
A Third of Campers Now Camp in Winter, Says New Data from The Dyrt
PORTLAND, Ore., Dec., 2023 /OUTDOOR SPORTSWIRE/ – The Dyrt, the No. 1 app for camping availability, photos, and reviews, recently completed a survey of campers showing that near one-third (31.2%) camped during the winter in 2023. Winter camping sharply increased by 40% between 2019 and 2021, and this new survey shows...
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December 5, 2023
Polartec Elevates Sustainable Performance with Expanded Power Shield Collaboration with Le Col
Planet Earth, the Universe /OUTDOOR SPORTSWIRE/ - Polartec®, a Milliken & Company brand and the premium creator of innovative and more sustainable textile solutions, is pleased to announce expanded offerings of its recently debuted bio-based, plant-based, and PFAS-free Power Shield™ technology in products from UK cycling apparel brand Le Col, at...
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December 5, 2023
Costa Sunglasses releases its Second Edition: Protect Report
Jupiter, Fla. (Dec. 05, 2023)/OUTDOOR SPORTSWIRE/ – Born on the water in 1983, Costa Sunglasses has spent the past four decades on a mission to protect the watery world it calls home. Today, capping off its 40th anniversary year, Costa releases its Second Edition: Protect Report, which captures the leading eyewear...
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December 5, 2023
Romp Skis Introduces the High Charging, All-Mountain Oso 105
Crested Butte, Co. (December 5, 2023)/OUTDOOR SPORTSWIRE/ – Romp Skis, makers of handmade custom and stock skis, is excited to announce the Oso 105, a redesign of the Oso 106. Designed for skiers who like to ski aggressively and spend most of their time off-piste, and built to be smooth and powerful...
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December 5, 2023
Paleblue to Debut in REI Retailers Nationwide
Park City, UTAH (December 5, 2023)/OUTDOOR SPORTSWIRE/ – Paleblue, the Park City-based startup creating sustainable, rechargeable alternatives to disposable alkaline batteries, announced a partnership with REI today. The partnership will see Paleblue’s industry-leading rechargeable batteries and solar chargers available for purchase in 35 REI stores across the country. “This partnership represents a...
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December 5, 2023
INFINIT Unveils Next-Level Hydration and Electrolyte Monitoring with Performance Labs
Cincinnati, Ohio, December, 2023 /OUTDOOR SPORTSWIRE/ – INFINIT Nutrition, a trailblazer in personalized nutrition solutions for athletes, is thrilled to announce the launch of INFINIT Performance Labs, a groundbreaking platform designed to revolutionize the way athletes approach hydration and nutrition. Knowledge is power, and INFINIT believes in empowering athletes with the tools,...
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December 5, 2023
Oyster Tempo Cooler Named Among 50 Greatest Innovations of 2023 by Popular Science
OSLO, Norway - December 5, 2023 /OUTDOOR SPORTSWIRE/ - Oyster Cooler, the Norwegian brand revolutionizing temperature-sensitive storage, is proud to announce its inaugural product, the Oyster Tempo, has been recognized as one of Popular Science’s 50 Greatest Innovations of 2023 for its 36th Annual Best of What's New Awards. Popular...
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December 5, 2023
Experience Top Tier Western Big Game Hunts on “Into High Country” on Sportsman Channel, Mondays at 9:30 p.m. ET
DENVER (December 5, 2023) /OUTDOOR SPORTSWIRE/ – See the very best in western big game hunting with Into High Country with Jason Matzinger airing on Sportsman Channel, Mondays at 9:30 p.m. ET. From the wide diversity and quality of the free-range game they seek, to the quality of the locations and...
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December 5, 2023
RVDA Offers Digital and Print Marketing Opportunities to Reach Top RV Dealers
Fairfax, VA/OUTDOOR SPORTSWIRE/ – The RV Dealers Association (RVDA) has released its 2024 media kit and editorial calendar for industry partners who are interested in learning more about the association’s digital marketing and advertising opportunities. The kit, which is available here, contains valuable information on the topics that will be featured...
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December 4, 2023
New Culinary Experiences Await on “Taste of the Wild” Block Monday Nights on Outdoor Channel
DENVER (December 4, 2023)/OUTDOOR SPORTSWIRE/ – The “Taste of the Wild” block of programming Monday nights on Outdoor Channel continues to surprise and delight viewers with its cutting edge culinary craft influencers, with Mike Robinson, Mario Kalpou, Scott Leysath, Yia Vang and Daniel Vitalis. Featuring a lineup of renowed wild fish...
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December 4, 2023
Give Yourself the Gift of the Best Outdoor Entertainment with MyOutdoorTV
DENVER (December 1, 2023)/OUTDOOR SPORTSWIRE/ – Give yourself the ultimate outdoor entertainment gift this season with a MyOutdoorTV subscription for just $1 per month for 3 months. For a limited time, new subscribers can dive into three months of exhilarating outdoor action for only $1 per month using promo code HOLIDAYHUNT3. That's...
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December 4, 2023
Wyoming Whiskey Debuts “Made of Wyoming” Campaign
KIRBY, Wyo. [December 4, 2023]/OUTDOOR SPORTSWIRE/ – Wyoming Whiskey captures the soul-stirring vistas of Wyoming, the state at the heart of the whiskey brand, in their most extensive campaign to date, “Made of Wyoming.” Reinforcing Wyoming Whiskey’s position as America’s premium craft bourbon, the campaign showcases Wyoming’s vast landscapes and rugged beauty,...
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December 4, 2023
Top Stock Aims to Transform Retail Service with Flexible, On-Demand Tech Reps
December 4, 2023 – STOWE, VT /OUTDOOR SPORTSWIRE/ – Founder and CEO Jake Anderson announced the launch of Top Stock, a new platform that helps active lifestyle brands service retailers, improve sell-through, and gather insights from the field. Top Stock matches brands with expert tech reps that can be deployed through...
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December 4, 2023
Headsweats and Omius Partner to Develop and Commercialize High Performance Headgear
BOULDER, CO - DECEMBER 4, 2023/OUTDOOR SPORTSWIRE/ – Headsweats, the Colorado-based industry leader in developing ultra-light, supremely wicking performance headwear and performance apparel for running, cycling, and a variety of sports, announced today that it has partnered with Omius to jointly develop and commercialize the Omius by Headsweats line of high performance...
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December 4, 2023
LifeSaver Deploys Over One Million Liters of Clean Water Worldwide in 2022 and 2023
December 4, 2023 - Colchester, UK /OUTDOOR SPORTSWIRE/ – In the wake of unprecedented conflict and natural disasters over the last eighteen months, LifeSaver®, the UK-based manufacturer of revolutionary water purification systems, has deployed more than 20,500 LifeSaver Cubes worldwide. This commitment translates to a supply of more than 102 million...
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December 4, 2023
Apparel Company LIVSN Designs Secures Seed Capital From RZC Investments
BENTONVILLE, Ark. – December 4, 2023 /OUTDOOR SPORTSWIRE/ – LIVSN Designs, a sustainable outdoor apparel brand built on the idea that you need great clothing to live a well-worn life, is pleased to announce that it has raised a round of seed capital led by RZC Investments, a Bentonville-based multi-strategy investment...