PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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October 30, 2025
Chris Benchetler Announces Mountains of the Moon
Mammoth Lakes, CA (October 30, 2025) /OUTDOOR SPORTSWIRE/ — World-renowned artist, skier, and filmmaker Chris Benchetler unveils his most ambitious creative endeavor to date: Mountains of the Moon, a genre-defying transformative film and immersive art experience set to the iconic music of the Grateful Dead. Captured almost entirely at night...
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October 30, 2025
Icebug launches Nordic Traction – new grip technology for unstudded winter shoes
/OUTDOOR SPORTSWIRE/ - For winter 2025, Icebug is introducing a new, unstudded grip technology on a large number of shoe models. Nordic Traction™ is the name of the grip rubber that the shoe manufacturer has developed to provide steady grip and high durability for challenging winter surfaces. Nordic Traction™ has...
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October 30, 2025
Now Streaming: New JUST SHOT™ Series with Bill Winke on MyOutdoorTV
DENVER (October 30, 2025) /OUTDOOR SPORTSWIRE/ – Renowned outdoor expert Bill Winke has partnered with MyOutdoorTV (MOTV) in a multi-year agreement that brings multiple series to the platform, including the drop of MOTV original, exclusive production of JUST SHOT™: Rut Hunting Strategies with Bill Winke to join existing original production of...
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October 29, 2025
GUNNER® Marks 10 Years with Limited-Edition Legacy Series Honoring the Kennel That Started It All
NASHVILLE, Tenn. (October 29, 2025) /OUTSIDE SPORTSWIRE/ – GUNNER®, trusted for building crash-tested kennels proven to save dogs in real wrecks, launches the Legacy Series – a limited-edition collection celebrating 10 years of overbuilt, Made-in-USA gear. Inspired by time spent in the field with family, friends, and dogs, the Legacy Series pays tribute...
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October 29, 2025
Craft Sportswear and Lucia Pizza Serve Up a Limited-Edition Kype Pro Model Ahead of the New York City Marathon
BORÅS, Sweden (October 29, 2025) /OUTDOOR SPORTSWIRE/ – Just in time for the New York City Marathon, Craft Sportswear is serving up something fast and fresh with the limited-edition Craft x Lucia Kype Pro, a performance running shoe inspired by one of New York’s most iconic culinary staples. Designed in...
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October 29, 2025
Renowned mountain brand Peak Performance to open new retail location in Vancouver
Vancouver, BC (October 29, 2025)/OUTDOOR SPORTSWIRE/ - Peak Performance, the renowned Scandinavian outdoor brand, is expanding its Canadian presence with the opening of a second retail location in Vancouver. The new store will begin trading on November 29 at 813 Burrard St, Vancouver, BC V6E 1A7, right in the heart...
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October 29, 2025
PrimaLoft Reaches New Heights with UltraPeak™ and A Reinvigorated Innovation Pipeline, Including Six Next-Gen Insulations
Latham, N.Y. (October 29, 2025) /OUTDOOR SPORTSWIRE/ – Innovation takes its next great leap as PrimaLoft, Inc., the global leader in high-performance, sustainable insulation, today announced a major expansion of its product portfolio, introducing six new products designed to unlock new possibilities in outdoor apparel and accessories. The cornerstone of...
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October 29, 2025
Hunting Haunts Take Over on Halloween on GAME & FISH TV – The Ultimate Destination for Outdoor Adventure
DENVER (October 29, 2025) /OUTDOOR SPORTSWIRE/ – This Halloween on GAME & FISH TV, a dynamic new FAST (Free Ad-supported Streaming TV) channel powered by Outdoor Sportsman Group, is “Hunting Haunts,” 12 hours of streaming hunting & fishing adventures from 6 a.m. - 6 p.m. ET. where the search for...
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October 28, 2025
Popfly Recruits Demitra Carter as Director of Influence
COSTA MESA, Calif. [Oct. 28, 2025] /OUTDOOR SPORTSWIRE/ - Popfly, the leading creator platform for adventure brands, announces the appointment of Demitra Carter as its new Director of Influence. With a proven track record in building digital communities and driving results for global brands, Carter will work with Popfly to...
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October 28, 2025
Wiley X Opens First-Ever Pro Shop at Frisco, Texas Headquarters
FRISCO, Texas (October 28, 2025) /OUTDOOR SPORTSWIRE/ - Wiley X, a global leader in premium protective eyewear, is proud to announce the opening of its first brick-and-mortar retail location. The new Wiley X Pro Shop is located at the company’s global headquarters in Frisco, Texas. The Wiley X Pro Shop gives...
