PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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December 15, 2023
Teton Gravity Research (TGR), Helly Hansen Athlete Jim Ryan Breaks Out In New Film Peak Evolution
Jackson, Wyo. (Dec. 15, 2023)/OUTDOOR SPORTSWIRE/ – Teton Gravity Research (TGR), the global leader in action and adventure lifestyle media, and Helly Hansen, maker of the most protective outdoor apparel on the planet, announced today the collaborative release of Peak Evolution, starring former ski racer turned pro skier Jim Ryan. The film,...
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December 14, 2023
Rab updates their AW23 GORE-TEX gloves to PFCec-free ePE membrane
December 14, 2023 /OUTDOOR SPORTSWIRE/ - British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) has updated its Autumn/Winter 2023 waterproof GORE-TEX glove collection, replacing the former membrane with Gore's new ePE membrane, which is free of fluorocarbons of environmental concern (PFCec-free). The new membrane is used both in Rab’s...
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December 14, 2023
MasterCraft Becomes Official Towboat Partner of High Fives Foundation, Connecting Friends & Families Through Adaptive Wake Surfing Experiences
VONORE, Tenn. /OUTDOOR SPORTSWIRE/ – MasterCraft Boat Company, the world’s best-selling towboat brand, today announced a multi-year partnership with High Fives Foundation to become the exclusive towboat for 2024 and beyond. Each summer, MasterCraft will gift a new boat to High Fives Foundation to help create lifelong memories and empower those...
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December 14, 2023
Arc’teryx Enters Partnership As Official Outerwear Sponsor of the Natural Selection Tour
NORTH VANCOUVER, British Columbia - December 14, 2023 /OUTDOOR SPORTSWIRE/ – Arc’teryx Equipment, the global design company specializing in technical high-performance outerwear and equipment, is announcing its three-year partnership with Natural Selection as the Official Outerwear Sponsor of the Natural Selection Tour starting in 2024. The first year of the partnership...
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December 14, 2023
Feral Takes on Invasive Lake Trout in Yellowstone Monday at 9 p.m. ET on Outdoor Channel
DENVER (December 14, 2023) /OUTDOOR SPORTSWIRE/ - In an unprecedented effort to restore balance in Yellowstone National Park, the latest episode of Feral, airing Monday at 9 p.m. ET on Outdoor Channel, takes viewers on a thrilling adventure with host Yia Vang. Partnering with Western River Anglers, Yia delves into...
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December 14, 2023
Paka® releases PAKACLOUD™️, the first alpaca fiber fleece alternative
Boulder, CO (December 14th, 2023) .OUTDOOR SPORTSWIRE/ - Paka, the leading innovator in alpaca apparel, today launches their latest material innovation in alpaca fiber: PAKACLOUD™️. This alpaca-based fleece is the first of its kind and outperforms standard synthetic fleece in warmth to weight ratio, testing twice as warm in CLO...
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December 14, 2023
SylvanSport Introduces VAST Travel Trailer
Brevard, NC – December, 2023 /OUTDOOR SPORTSWIRE/ – SylvanSport, the Brevard, NC-based innovator and manufacturer of renowned adventure travel trailers, pop-up campers, rooftop tents, and outdoor gear, proudly announces the launch of its award-winning VAST travel trailer. Designed to be the ultimate adventure trailer equipped for hauling gear without compromising on luxury,...
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December 13, 2023
onX Grant Program Celebrates 150 Miles of Trails and 150,000 Acres of Improved Public Access
MISSOULA, Mont., (December, 2023)/OUTDOOR SPORTSWIRE/ – onX, a pioneer in outdoor digital navigation, is celebrating a milestone within its Access and Stewardship Grant Program. In 2018, the company set a goal of preserving and restoring 150 miles of trails and improving public access to 150,000 acres of land. Today, onX is...
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December 13, 2023
The Dyrt’s 2023 Guide to Gifts Any Camper Will Love this Holiday Season
PORTLAND, Ore. /OUTDOOR SPORTSWIRE/ – The Dyrt, the No. 1 app for camping availability, photos and reviews, has shared Camping Gifts 2023: The Best Gear of the Year, a curated guide designed to simplify holiday gift-giving and enhance camping experiences with a handpicked selection of gear and essentials perfect for any...
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December 12, 2023
Introducing the Ride1Up CF Racer1
/OUTDOOR SPORTSWIRE/ – Ride1Up leads the charge when it comes to impressive performance and value. The CF Racer1 is not breaking from the trend with a sub $2500 price tag and features that wouldn't be out of place on a bike four times that MSRP. Additionally, Ride1Up has the bike...
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December 12, 2023
Twisted Spoke | CBD HydroMix
/OUTDOOR SPORTSWIRE/ – What if there was a way to increase V02, lower blood lactate levels, make strenuous efforts feel more “fun,” and improve the efficiency of heavy breathing during exercise? A recent study monitored the effects of 300mg CBD on the performance of nine endurance athletes. In a double-blind...
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December 12, 2023
Tailwind Nutrition donates hydration solution to hometown first responders, athletes
Durango, Colo. (Dec. 12, 2023) — Tailwind Nutrition, the leading provider of simple and complete nutrition products, has updated its product line and donated the remaining stock of its Active Hydration to seven local organizations within the Southwest Colorado community. The donations are part of Tailwind’s commitment to give back...
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December 12, 2023
Pushing Boundaries: La Sportiva’s 2024 Ski Collection Brings New Levels of Backcountry Performance
Dec 12, 2023 (BOULDER, Colo.) /OUTDOOR SPORTSWIRE/ – La Sportiva, makers of the world's finest mountain gear, announced today its ski hard-good collection for Fall 2024. The Italian brand is releasing four new ski models this year, the Capo, the Tempo, the Sorriso, and the Salto, along with two new lightweight...
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December 12, 2023
Zeal Optics Unveils Re-Shred Recycled Goggle Initiative, Furthering Commitment to Sustainability
Boulder, Colo. – December 12, 2023/OUTDOOR SPORTSWIRE/ – Zeal Optics proudly introduces the Re-Shred goggle initiative, a comprehensive commitment to sustainability and environmental responsibility in winter sports eyewear with the addition of a minimum of 70% post-consumer recycled materials in all of its goggle frames and straps. Under the banner of "Reduce....
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December 12, 2023
NEMO’s Endless Promise® Line Named One of 2023’s Greatest Innovations by Popular Science
{Dover, NH—Dec. 12, 2023}/OUTDOOR SPORTSWIRE/ - On the heels of two ISPO awards for its Tensor™ Extreme Conditions sleeping pad and forthcoming Resolve™ technical daypack series, NEMO Equipment’s Endless Promise® line was named one of the greatest innovations of 2023 by Popular Science. Since 1988, the Best of What’s New...
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December 11, 2023
Fleet Feet Opens Ninth Store in Missouri
JEFFERSON CITY, Mo. and CARRBORO, N.C. (Dec. 11, 2023) /OUTDOOR SPORTSWIRE/ - Fleet Feet announced today the opening of its newest store in Jefferson City, Missouri. Owned and operated by Nancy Yaeger, who also owns Fleet Feet Columbia, the new store can be found at 2701 West Edgewood in Jefferson...
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December 11, 2023
Vasque Strengthens its Product Innovation by Welcoming Industry Talent
Red Wing, Minn. / December 11, 2023/OUTDOOR SPORTSWIRE/ –Vasque Footwear, with nearly 60 years of experience delivering functional, durable footwear to millions of outdoor enthusiasts, is pleased to announce the expansion of its product department with the hire of Austyn Dunham as product developer. Dunham joins a team of footwear industry...
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December 11, 2023
Oboz asks fans to add retailers to its “Nice List”
Bozeman, Mont., (December 11, 2023)/OUTDOOR SPORTSWIRE/ – Oboz Footwear, the True to the Trail® outdoor footwear company, today launched its annual “Retailer Nice List” dealer contest, part of its Soleful Time of Year celebration. Oboz is asking fans and its retailers’ customers to nominate their favorite Oboz retailer to its “Retailer...
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December 11, 2023
Wiley X Donates More Than 300 Pairs of Eyewear for Boot Campaign’s Santa Boots Program
FRISCO, Texas (Dec. 11, 2023) /OUTDOOR SPORTSWIRE/ – Wiley X, a global leader and pioneer in premium protective eyewear, recently donated 328 pairs of its best-in-glass eyewear to Boot Campaign for the organization’s 2023 Santa Boots Program. Boot Campaign, a non-profit with a mission to unite Americans in honoring and restoring...
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December 11, 2023
Lectric eBikes Celebrates the Holidays with its First Annual 12 Minutes of Giveaways
PHOENIX (Dec. 11, 2023)/OUTDOOR SPORTSWIRE/ – Lectric eBikes, the makers of the most popular eBike in America, the Lectric XPTM 3.0, today announced its First Annual 12 Minutes of Giveaways, which takes place tomorrow, Tuesday, December 12, at 12:00 p.m. MT (11:00 a.m. PT/2:00 p.m. ET), live on its Facebook and...
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December 11, 2023
POC release the Calyx
/OUTDOOR SPORTSWIRE/ – POC is proud to release a brand-new helmet, Calyx, its first helmet certified for skiing, mountaineering, and cycling. Taking inspiration from POC’s heritage in snow sports and cycling, the Calyx has been developed as a truly multi-functional helmet for skiing, mountaineering and cycling. Using a host of...
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December 11, 2023
America Outdoors Announces 2023 Award Recipients
December 11, 2023 - Knoxville, TN /OUTDOOR SPORTSWIRE/ – America Outdoors, the nation's one-stop resource for outdoor recreation providers, is proud to announce the 2023 winners of the George and Pamela Wendt Industry Achievement Award and its inaugural Innovator Award. The award recipients were recognized and celebrated on December 7 at...
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December 11, 2023
Salomon Foundation Expands to Support Local Organizations Across Europe and North America
Annecy, FRANCE (Dec. 11, 2023)/OUTDOOR SPORTSWIRE/ – Since 1999, the Salomon Foundation has assisted the social and professional rehabilitation of mountain professionals who have been physically disabled because of an accident or illness. During that time, the foundation has helped more than 400 mountain guides, professional athletes and guardians of mountain refuges...
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December 8, 2023
Sportswear Brand Castore Lands $184M Investment
Sportswear brand and digital platform Castore has secured a £145 million ($184 million) investment in a round led by Raine Partners, a firm specializing in media, entertainment and sports. The apparel brand has an ecommerce site as well as two shops in its headquarters in Liverpool and London and reports...
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December 8, 2023
Jackson Hole Mountain Resort Opens Additional Lifts and Terrain, Passes 100 Inches of Snowfall
(TETON VILLAGE, WYO. /OUTDOOR SPORTSWIRE/ - Jackson Hole Mountain Resort (JHMR) is pleased to announce that it will open four additional lifts and a variety of terrain in the coming days after a strong winter storm recently pushed the Resort’s snowfall to over 100 inches this season. Another winter storm is...