PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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June 12, 2019
HeiQ launches HeiQ Eco Dry for Footwear
Zurich/Switzerland, June 12, 2019. Swiss textile innovator HeiQ launches a new fluorine-free product in their HeiQ Eco Dry product family for a full range of durable water repellence technologies, from apparel to footwear options. As one of the pioneers in this field, HeiQ is the go-to solution provider for many apparel...
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June 12, 2019
Tailwind Nutrition’s New Flavor Will Make You Feel Like a Kid Again
Durango, CO – June 12, 2019 – Tailwind Nutrition is excited to debut Colorado Cola, a new addition to its Endurance Fuel line, at the Summer Outdoor Retailer show next week. Reminiscent of cola treats from childhood, Colorado Cola contains 35mg of caffeine per 100 calories and is designed to provide...
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June 12, 2019
Tesla. Edison. Stanley. Spirit of the “Human Patent-Making Machine” Endures
SEATTLE, WA (June 12, 2019) –When he created the world’s first all-steel vacuum-insulated bottles, William Stanley Jr. single handedly changed the way the world enjoys their drinks of choice. Perhaps one of the greatest inventors of his time, often compared to the likes of Edison and Tesla, William Stanley Jr.’s...
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June 12, 2019
Merrell Launches “One Day. One World. One Trail.” to Showcase the Unifying Power of the Outdoors
ROCKFORD, Mich. (June 12, 2019) — To celebrate the global diversity that exists on the trail, outdoor brand Merrell has launched their “One Day. One World. One Trail.” project. On Saturday, April 27, across 17 countries, Merrell sent 23 photographers and filmmakers out to the trail to showcase those experiencing natural spaces...
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June 12, 2019
Cynosura Consulting Partners with Industry Leaders to Establish a Sustainable Hemp Fiber Supply Chain in the US
June 10, 2019, Mt Airy, NC – June 12, 2019, Mt Airy, NC – At the upcoming 2019 Outdoor Retailer Summer Market, Dave Petri, founder of Cynosura Consulting, will moderate a panel discussion on establishing a sustainable hemp fiber supply chain in the US. The panel is part of the...
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June 11, 2019
Ocean Cleanup Company 4Ocean Opens Austin Office
AUSTIN, TX (JUNE 11, 2019) – 4ocean, the mission-driven company that is working to solve the world’s ocean plastic crisis, announced today it is opening a new office in Austin, Texas. With a focus on product development and digital marketing, the Austin office plans to add at least 25 new...
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June 11, 2019
Eastman launches recycled Avra to debut in spring 2020 performance apparel
KINGSPORT, Tenn., June 11, 2019 — Eastman Chemical Company announces Avra™ recycled performance fibers, transforming its existing performance fibers technology by producing with 100 percent post-consumer recycled PET material across the portfolio. This move underscores the company’s commitment to sustainability and moving towards a circular economy. The new recycled Avra™...
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June 11, 2019
Ecōths Introduces Graphic Tee Collection and Additional Bottoms Options
Reno, NV – June 11, 2019 – In the five years since its launch, sustainable men’s clothing brand Ecōths has donated over 400,000 meals across the United States through its 3 Campaign. On a continued mission to find the balance between business and goodness, Ecōths uses organic cotton or other...
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June 11, 2019
Thule to offer a complete brand experience at their own event, Thule City to Summit Denver from June 17-21, 2019, in Denver, Colorado.
In an effort to best serve our customers, distributors, and buyers, as well as media outlets and journalists, Thule City to Summit Denver will be an immersive event into the brand, its award-winning products and expanding categories for the active life. From new product launches for 2019/2020, to collection updates...
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June 11, 2019
OluKai Celebrates 11 Years of International Paddling and Give Back to Hawaii
Kahului, Maui (June 11, 2019): For the 11thyear in a row OluKai, brought together the world’s best paddlers together for a weekend of racing and give back to Hawaii at the annual Ho’olaule’a (celebration). OluKai created the now legendary event in 2008 to pay tribute to the ocean lifestyle through...
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June 11, 2019
SportRx and Oakley collaborate to make limited-edition Flak 2.0 XL
SAN DIEGO (June 11, 2019)— SportRx, makers of custom prescription sport sunglasses and snow goggles for athletes, is proud to introduce the new limited-edition Oakley/SportRx Flak 2.0 XL. SportRx is Oakley’s No. 1 optical account. The exclusive product offering comes after a 12-year history of SportRx working closely with Oakley...
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June 11, 2019
evo announces it will build new Campus SLC in Salt Lake City
SEATTLE (JUNE 11, 2019)– Seattle-based outdoor and action sports retailer evo, in partnership with Lake Union Partners, has announced its most ambitious project to date, Campus SLC, a collection of complementary businesses designed to drive community around a shared passion for outdoor culture. Campus SLC will be located in the Granary...
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June 11, 2019
Norrøna Bolsters U.S. Sales Team with Key New Hire
BOULDER, Colo. (June 11, 2019) — Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, announces the appointment of Emma Getsinger as the Sales Representative for the Rockies and Intermountain West. “Adding Emma to our team is a crucial step in becoming great partners to our...
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June 11, 2019
Sweet Dreams are Made of This: Sierra Designs Brings New Sleep Systems for S20
June 11, 2019 - Boulder, CO- For decades, Sierra Designs has succeeded in providing some of the best cost-to-weight value in the industry. The brand’s Spring 2020 offerings are no exception, as they continue to bridge the gap between technical ingenuity and attainable prices with down sleeping bags and an...
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June 11, 2019
March 10, 1974: Mountain Safety Research® Opens First Storefront Today
SEATTLE, Wash. — Seattle-based Mountain Safety Research® (MSR®), introduces its first ever brick and mortar retail storefront. The newly constructed MSR Retail Store is now open year-round in Seattle according to the schedule below. “The new Mountain Safety Research storefront will let our customers handle some of our newest products...
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June 10, 2019
Osprey Introduces the New Archeon Series: Sustainably Crafted, Technical in Carry and Unapologetically Versatile Packs for Spring 2020
Cortez, CO – June 10, 2019 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, introduces a minimalist, versatile and sustainable pack series with the all-new Archeon. With multiple volumes and silhouettes that feature quality craftsmanship and technical construction, the Archeon is designed for trail, travel and everyday...
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June 10, 2019
Nike Swim onboard with the Dragon World Championships 2019
The world’s leading inflatable SUP brand, Red Paddle Co has announced Nike Swim as the headline partner for this year’s Dragon World Championships 2019 in the beautiful setting of Lake Annecy, France. Now in its third year, the dedicated, team orientated stand up paddle board (SUP) world championships is one...
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June 10, 2019
57hours Launches New Trips and Summer Activities including Mountain Biking, Hiking, and Water Sports
NEW YORK, N.Y. (June 10, 2019) - 57hours, the adventure booking platform that launched its mobile app earlier this year, unveils new offerings and resources for the modern explorer and outdoor enthusiast. In addition to backcountry skiing and rock climbing, 57hours expands into new categories just in time for summer,...
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June 10, 2019
Work, Play and Live Better With the BOGS° Spring 2020 Collection
Portland, OR (June 10, 2019) - BOGS° Footwear, the brand known for innovative technology and original prints, builds on the success of its Sweetpea and Sauvie styles with the launch of its new Spring 2020 collection. Debuting at the upcoming Summer Market Outdoor Retailer in Denver, BOGS° is once again...
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June 10, 2019
Gear for Multisport Rebrands as Dash-Sports, Opens Second Location in South Lake, Florida
(Clermont, FL.) June 10, 2019– After 13 years of empowering the Clermont and surrounding South Lake, Florida communities to #LiveActively, Kevin and Kimberly Grogan, owners of Gear for Multisport, announce a rebrand and expansion for their local business. As of today, the company will be known as Dash-Sports, and is...
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June 7, 2019
United By Blue Seeks to Change the 44 Million Pounds of Trash Dumped Daily into our Oceans, Launches #QuitSingleUse Pledge on World Oceans Day, June 8
PHILADELPHIA, June 7, 2019 — Today, United By Blue, the outdoor brand focused on ocean conservation that has removed over 1.7 million pounds of trash from the world’s oceans and waterways, is evolving its mission of tackling ocean plastic by taking a pledge — to remove the company’s use of...
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June 7, 2019
From Basecamp to Backcountry: Sierra Designs Debuts New Tents
June 7, 2019 - Boulder, CO- After more than 50 years of creating beautiful, functional and attainable equipment, Sierra Designs knows quality gear and affordability don’t have to be mutually exclusive. Staying true to their legacy, the heritage brand introduces a range of new and highly versatile tents to their S20 collection....
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June 7, 2019
Merrell Launches Bare Access XTR trail runner and “The Running Pastor” film
ROCKFORD, Mich. (June 7, 2019) — “The Running Pastor” featuring Sverri Steinholm follows the Faroese pastor as he shares his experiences living in and serving the Faroe Islands community. As an avid trail runner, Steinholm uses his time on the trails to work through not only his personal conflicts, but the...
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June 6, 2019
Tailwind Nutrition On-Site for all Outerbike Events in 2019
Durango, CO – Tailwind Nutrition will be providing its Endurance Fuel for all Outerbike events beginning with Sun Valley, Idaho June 21-23. Riders will be able to refill their water bottles and hydration packs with Tailwind’s simple and complete fuel before returning to over 400 miles of singletrack in Sun Valley....
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June 6, 2019
Deuter USA hires industry veteran Jonathan Degenhardt to lead marketing for Deuter and Ortovox
LONGMONT, Colorado – Deuter USA is pleased to announce the addition of Jonathan Degenhardt, who assumes leadership of the marketing teams of German heritage backpack brand Deuter and backcountry safety pioneer Ortovox in the U.S. market. Degenhardt’s career in the outdoor industry spans years of specialty retail experience and leadership...