PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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April 12, 2019
Hydro Flask Announces New Athletes and Mountain Biking Partners
Bend, OR (April 12, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to welcome its newest Team Hydro athletes and outdoor industry partners, coinciding with the launch of its...
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April 12, 2019
Toray Targets Athleisure Market With Newest Primeflex
Friday, April 12, 2019 — Toray has added a new, innovative iteration to its PRIMEFLEX family of stretch textiles. By employing "Nanodesign" to control the cross-sectional shape of the composite fiber, Toray has succeeded in creating a microfiber PRIMEFLEX polyester. The result is a thin core-sheath structure and a fine comosite yarn with...
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April 11, 2019
Bill Supple Joins the Mountain Equipment Team as Brand and Business Development Director
Buffalo, N.Y. (April 11, 2019) -- Bill Supple, an outdoor industry veteran, has been recently brought on to help grow Outdoor & Sports Company’s Mountain Equipment brand as the Brand & Business Development Director. Additionally, Greg Boyd has been hired to represent all three of OSC’s brands (Mountain Equipment, Bridgedale...
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April 10, 2019
Powered by HeiQ Smart Temp, BUFF® launches CoolNet UV+® for activated cooling
For 25 years, BUFF® has premiered and innovated the tubular headwear category. Headquartered in Spain, the company was founded to keep warm the founder’s neck and head during his cross-country motorcycle rides. Today, BUFF® continues its heritage of quality and reliability of multifunctional headwear. Just like the first product from...
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April 10, 2019
The Conservation Alliance Kicks Off First Backyard Collective Stewardship Event of 2019 in Asheville, N.C.
BEND, Ore. (April 10, 2019) – The Conservation Alliance held its first Backyard Collective event of the year in Asheville, North Carolina on Friday, April 5. The stewardship project drew 25 volunteers from six member companies and five conservation partners. The volunteers worked in support of Asheville’s RiverLink to remove...
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April 10, 2019
tenalach Names Asheville-Based Darby Communications for Public Relations
Winnipeg, Manitoba — April 10, 2019 — tenalach, the Canadian-based maker of high quality lawn games, has chosen Darby Communications as its public relations agency of record, effective immediately. Through the partnership, Darby Communications will work to amplify tenalach’s latest news and events, and to increase their media exposure within...
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April 9, 2019
Tepui Launches Streamlined Low-Pro Rooftop Tent
SANTA CRUZ, Calif. (Apr. 9, 2019) — Tepui, the leading brand of rooftop tents and outdoor adventure gear, launches Low-Pro, the lowest profile softshell rooftop tent on the market. Tepui expands their selection of rooftop tents, adding a streamlined, lighter-weight option to their extensive line of soft-shell and hard-shell tents. Low-Pro...
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April 9, 2019
Sparc Retail launches first retailer-based employee training platform for ERIK’S Bike, Board and Ski
Laguna Beach, CA - Sparc Retail (www.sparcretail.com), amplifiers of brand and product education throughout the retail channel, is debuting a new retailer-based employee training platform with leading independent bicycle dealer ERIK’S Bike, Board and Ski (www.eriksbikeshop.com). The new retailer-based solution is a single, powerful and immersive platform which allows store...
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April 9, 2019
Big Agnes Boosts Talent Across Departments with Robust New Hires
STEAMBOAT SPRINGS, Colo. (April 10, 2019) – Big Agnes Inc., the Steamboat Springs-based outdoor brand, is pleased to announce a batch of new hires, growing its product, repair, dealer services and employee engagement teams. Big Agnes has hired Robert Fry as Director of Product. In his newly created role, Fry...
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April 9, 2019
SCARPA North America Hires new Sales Manager and Sales Operation Manager
BOULDER, Colo. (April 9, 2019) – SCARPA North America, maker of category leading footwear for the full range of mountain sports, welcomes Matt Ginley and Danny Ciavarro to its sales team. Matt Ginley joins as the new North American Sales Manager, overseeing the brand’s sales team and executing strategic brand...
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April 9, 2019
Mountainsmith Announces New Executive Level Appointments
Golden, CO – Mountainsmith, craftsmen of iconic backcountry equipment and recreational outdoor gear, are pleased to welcome Josh Kerns, Mountainsmith’s new national sales manager, and recently appointed product line manager Jeff Popp to their new roles within the brand’s leadership team. Josh Kerns comes to Mountainsmith directly from his previous role...
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April 9, 2019
Bridgedale Launches “Screens Down, Socks Up” Campaign to Swap Screen Time for Outdoor Recreation
Buffalo, N.Y. (April 9, 2019) -- Bridgedale Outdoor Ltd, a global market leader in the manufacture of performance socks, is encouraging everyone to enhance their health and wellbeing by launching the ‘Screens Down, Socks Up’ campaign. The movement aims to encourage consumers to seize the opportunity to replace some of...
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April 8, 2019
Therm-a-Rest, Cairn and Gear Fix Partner for “Gear Up, Give Back” Program
SEATTLE, Wash. (Apr. 8, 2019) — Therm-a-Rest, the industry leader in award-winning outdoor sleeping gear, is partnering with Cairn and Gear Fix to “do good with gear” through the Gear Up, Give Back program. Send your well-loved sleeping bag to Gear Fix and receive a 40% discount on a brand...
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April 8, 2019
inov-8 Athlete Dani Speegle Finishes USA CrossFit Games Open Ranked #1
inov-8 athlete Dani Speegle has finished the 2019 CrossFit Games Open series ranked #1 in the USA, just four years after starting in the sport. The result has earned her a spot at the CrossFit Games – the sport’s marquis event – later this summer. The 26-year-old, who hails from...
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April 8, 2019
Setton Farms Spices Up Pistachio Industry with New Seasoned Kernels
Terra Bella, CA (April 8, 2019) — Setton Pistachio of Terra Bella, Inc., the nation’s second-largest pistachio grower and processor, has added a line of Seasoned Pistachio Kernels to their growing selection of innovative pistachio offerings. The Setton family has made it even easier and more exciting for consumers to...
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April 5, 2019
PEARL iZUMi and The Renewal Workshop to Offer CircleBack Program at Sea Otter Classic
LOUISVILLE, Colo. (April 5, 2019)—PEARL iZUMi & The Renewal Workshop are setting up shop at the Sea Otter Classic, April 11-14, 2019, to collect used PEARL iZUMi gear to repair and refurbish through CircleBack, giving gently used products a second life instead of adding to landfills. CircleBack is the first...
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April 5, 2019
Dogfish Head Sprints into the Summer Season with its Off-Centered Activity Box
(Milton, Del., April 5, 2019) – As the warm weather rolls in, Dogfish Head raises a can to toast the upcoming season’s SWEAT-sational activities with its Off-Centered Activity Box. A summer-centric variety 12pk of cans perfect for beer drinkers with active lifestyles and conscience consumption mindsets, the Off-Centered Activity Box...
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April 5, 2019
Ross Reels Receives 2019 Colorado Manufacturing Award
MONTROSE, Colo. (April 5, 2019) – Ross Reels, the award-winning manufacturer of high-performance fly fishing reels and the anchor tenant of the Colorado Outdoors development in Montrose, announced today that it has earned the 2019 Colorado Manufacturing Award in the Outstanding Outdoor Industry Brand category. The company was recognized for...
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April 5, 2019
TAXA Outdoors Brings Home Six Awards at Inaugural RVX Show
HOUSTON, TX — TAXA Outdoors, the leading outdoor manufacturer of lightweight adventure campers and trailers, earned six awards at the first-ever RVX: The RVX Experience in Salt Lake City. TAXA received three Judge’s Choice awards at The Reveal—a completely re-imagined opening session that showcased the best RVs chosen by a...
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April 2, 2019
Smartwool and Ultra Runner Rob Krar Partner with Strava to Launch a 100-Mile Running Challenge in April
Steamboat Springs, CO – April 2, 2019 – Smartwool and professional ultra runner Rob Krar are teaming up with Strava to celebrate the new Smartwool X Rob Krar PhD® Pro Endurance socks. During the month of April, Smartwool is challenging fans to join Krar in running 100 miles over the...
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April 2, 2019
Icebug Becomes First Climate Positive Outdoor Footwear Brand
Jonsered, Sweden (April 2, 2019) – “The climate crisis can’t wait for us to become perfect. We need to act now” - Icebug CEO David Ekelund. Icebug, the Swedish outdoor footwear company, has been manufacturing footwear to tackle slippery conditions since 2001. From their start as a company, Icebug has...
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April 2, 2019
Stio’s Spring ’19 Collection is Built for Forging New Frontiers in the Epic and Everyday
JACKSON, Wyo. (April 2, 2019) – Designed and tested in the Tetons, mountain lifestyle brand Stio creates premium, versatile and sophisticated gear for the epic and the everyday. Featuring new and expanded styles and collections, Stio’s Spring ’19 line aims to inspire both backyard adventures and ambitious pursuits. "We’re pleased...
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April 2, 2019
La Sportiva Hires Ascension Sales to Represent the Rockies
(BOULDER, Colo.) – La Sportiva, producers of the world’s finest mountain footwear since 1928, announces today the hiring of Ascension Sales to represent the brand in Colorado, Utah, Wyoming, and New Mexico. They are an established agency with five passionate outdoor industry professionals combining for over 50 years of collective experience...
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April 2, 2019
Outdoor Companies Put Conservation First in April
(BEND, Ore. April 2, 2019) – A diverse assortment of 22 companies are hosting fundraisers and online promotions during the month of April to benefit The Conservation Alliance in the fifth annual “We Keep It Wild” campaign. Funds raised will help the Alliance protect wild lands and waters across North America...
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April 2, 2019
Liv Cycling Unveils Global Brand Campaign Liv Forward
April 2, 2019—Liv Cycling, the company dedicated to getting more women on bikes, today unveiled Liv Forward, its global brand campaign dedicated to the momentum and connection experienced through the shared joys of cycling. The Liv Forward campaign celebrates all types of riding; from mountain biking, urban commuting, and racing...