PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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May 14, 2019
Honey Stinger Announces Sponsorship of Marine Corps Marathon and Historic Half
STEAMBOAT SPRINGS, Colo. —Honey Stinger, the award-winning manufacturer of honey-based nutritional products, is pleased to announce its sponsorship of the 2019 Marine Corps Marathon and Historic Half Marathon. As the proud energy gel partner of the events, products across Honey Stinger’s full lineup of Organic Energy Gels will be featured at...
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May 14, 2019
SOG Teams with Outtech for Specialty Sales Channel Representation
LYNNWOOD, Wash. – SOG Knives and Tools is partnering with Outtech Inc., to represent SOG in the specialty sales channel in all lower 48 U.S. states. Effective June 1, Outtech will be SOG’s exclusive representatives for specialty independent and chain retailers. “I am thrilled to partner with the premier sales...
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May 14, 2019
Liv Cycling Adds To Intrigue Series With Lightweight Aluminum Model
NEWBURY PARK, Calif. (May 14, 2019) – Liv Cycling, the company dedicated to getting more women on bikes, announced its agile all-mountain trail bike, Intrigue, is now available in a lightweight aluminum ALUXX model. The new Liv Intrigue is designed with the specific ability to charge down technical descents, up...
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May 14, 2019
LEM Helmets-Sponsored Pro Women’s Cycling Team BePink Sets Sights on Amgen Tour Of California
MORGAN HILL, Calif. (May 14, 2019): This week, the Italian-based UCI pro women’s cycling team BePink will compete at the 3-day Amgen Tour of California road race from May 16-18. The team, sponsored by LEM Helmets, manufacturer of performance-driven cycling helmets for road, mountain, commute, and kids, will race exclusively...
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May 13, 2019
Season 8 of Knot Right Kayak Fishing presented by FishUSA set to premiere May 23rd on Sportsman Channel
(Beachburg, Canada - May 13, 2019): Heliconia, the video production company behind the hit television series Knot Right Kayak Fishing presented by FishUSA, is excited to announce that the 8th season of the entertaining kayak fishing show will premiere on Sportsman Channel, Thursday, May 23rd at 10:00 am est. The...
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May 13, 2019
Uncharted Supply Co. Prepares for Outdoor Retailer Debut with Executive Hires, Wholesale Business Expansion
PARK CITY, Utah (May 13, 2019) – Uncharted Supply Co., maker of industry leading emergency preparedness products, is poised for an impactful first ever exhibition at Outdoor Retailer Summer Market 2019 in Denver this June. In the first of several major updates for the brand, Uncharted is proud to announce...
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May 13, 2019
Darn Tough Vermont® Names New Chief Technology Officer and Director of Human Resources
Northfield, VT. (May 13, 2019) Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is proud to announce the appointment of Jim Decker as Chief Technology Officer and John LeBourveau as Director of Human Resources. As the award-winning sock brand continues to experience remarkable...
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May 9, 2019
In Celebration of Mother’s Day, Merrell Presents “Mi Mamá”
ROCKFORD, Mich. (May 9, 2019) — “Mi Mamá” follows Nadia Mercado and her mother, Clariza Valdez, as they go back to Arches National Park in Moab to experience the natural space together. The film unveils how Nadia fell in love with the outdoors at a young age, and how her mother’s...
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May 9, 2019
Seirus Throws it Back to Their ‘80s Roots with the Throwback Collection
San Diego, CA (May 9, 2019) - Seirus, leaders in innovation and technology dedicated to face, hand and head protection, are getting back to their ‘80s roots by introducing a collection of retro Neofleece Comfort Masques and Cat Tracks. Seirus has been around the proverbial block for decades, and in...
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May 9, 2019
REGGIE Releases Commemorative Pink Jersey to Honor Giro
Port Hope ON, Canada — In honor of the official start of pro cycling’s Grand Tour season – and particularly the founder’s favorite race, the Giro d’Italia’s – REGGIE cycling apparel has launched a commemorative pink jersey called the Rosa REGGIE, a nod to the Giro’s coveted Maglia Rosa leader’s...
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May 9, 2019
Dropline – The New Speed Hiking Shoe For Shock Absorbency, Stability and Support in Rugged Terrain
SALEWA founded its Footwear Division in 2005. Since then its research & the development team in Montebelluna have pioneered a number of innovative new developments, particularity in the technical approach shoe category. Now for Summer 2020, the South Tirolean mountain sports brand is shaking up the rapid hiking sector with...
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May 8, 2019
BLACKYAK Retains Denny, ink. for Public Relations in North America
Portland, OR — Born in South Korea, headquartered and designed in Europe, BLACKYAK Global is delivering its award-winning global collection to the North American market in 2019. Correspondingly, the rapidly growing company today announced it has retained Jackson Hole-based communications agency, Denny, ink. to represent the brand in the United...
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May 8, 2019
Wilderness Experience is Back! Limited Edition Original Klettersack on Kickstarter
MAMMOTH LAKES, Calif. – Wilderness Experience, the iconic outdoor gear brand founded in 1971 by Greg, Jim and Laurie Thomsen, is making a comeback with the launch of a Kickstarter campaign offering The Original Klettersack™ featuring the original pattern, materials and quality from 1974 as a numbered Limited Edition beginning...
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May 8, 2019
NEW Pacsafe ECONYL® Collection: Turning Plastic Waste Into the Best Anti-Theft Gear
SEATTLE, WA (May 8, 2019) – With an estimated 8 million tons of plastic dumped into our oceans every year, Pacsafe®, the leading innovator in anti-theft travel gear, introduces a new collection that gives plastic waste a second life. Launching on July 1, 2019, the Pacsafe ECONYL® Collection uses regenerated...
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May 8, 2019
LEM Helmets Welcomes Pro Cyclocross & Mountain Bike Racer Rebecca Gross to Ambassador Team
MORGAN HILL, Calif. (May 8, 2019) – LEM Helmets, manufacturer of safe, stylish and performance-driven cycling helmets for road, mountain, commute and kids, welcomes Cyclocross Champion Rebecca Gross to its growing ambassador team of talented and passionate cyclists. “Beyond her talent on two wheels, Rebecca is an amazing, dynamic individual who’s...
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May 8, 2019
Eagle Creek Names Clear Creek Reps As 2018 Rep of the Year
San Diego, Ca. (May 8, 2019) – Eagle Creek is proud to announce it has chosen Clear Creek Reps as 2018 Rep Agency of the Year. The Clear Creek Group team includes Principal Owen Dennehy and Associate Scott Duer. The group directs sales in the Rocky Mountain region. Clear Creek...
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May 7, 2019
The Conservation Alliance Hosts Successful Backyard Collective Event in Crockett, California
BEND, Ore. (May 7, 2019) – The Conservation Alliance held its Backyard Collective event in Crockett, California on Thursday, May 2. The stewardship project drew 130 volunteers from 11 member companies, three conservation partners, and four local non-profits. The volunteers worked in support of East Bay Regional Park District and...
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May 7, 2019
ArchiTec Launches the Long Awaited Endeavour Travel Jacket on Kickstarter
San Francisco, CA (May 7, 2019)- ArchiTec Apparel, a premium men’s travel and adventure brand, focused on modern technical apparel, has released their Endeavour Travel Jacket on Kickstarter. Designed and built upon Global Merino’s unique 270 gsm New Zealand merino wool with added core nylon ripstop, it is purpose built...
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May 7, 2019
Midland Radio Expands Business Communications Line with BizTalk MB400
KANSAS CITY, Mo. (May 7, 2019) – Midland Radio, leading two-way communications and weather radio manufacturer, is expanding the company’s presence in the business communications space with its new professional-grade radio, the BizTalk MB400. Utilizing 16 business channels across 99 frequencies, the BizTalk MB400 was designed to meet and exceed...
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May 7, 2019
SOLE Launches New Eco Sandals Made Sustainable in Every Aspect, Leading with the Jasper Eco Flip, Designed to be the World’s Most Eco-Friendly Sandal
VANCOUVER, British Columbia — Fresh off the overwhelming success of their Kickstarter campaign for the SOLE x UBB Jasper Wool Eco Chukka, ‘the world’s most eco-friendly shoe’, Canadian footwear company SOLE is launching the Jasper Eco Flip to headline their Spring Summer 2020 sandals at Outdoor Retailer Summer Market in...
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May 6, 2019
Hydro Flask Expands Global Presence with Distribution in Hong Kong and Latin America
Bend, OR (May 6, 2019) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, will expand its growing global presence within the Asia-Pacific market while also entering the Latin American market. Beginning in...
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May 6, 2019
BUBBA™ Debuts New Carbon Fiber Fishing Net
(Columbia, MO) – BUBBA™, a fishing lifestyle brand known for its high-quality angling equipment designed by fishermen, for fishermen, today announced the launch of the BUBBA Fishing Net, the newest expansion of the brand into premium, highly dependable fishing products. The BUBBA Fishing Net is now available online at www.bubbablade.com....
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May 3, 2019
Sierra Designs Clearwing Tent Awarded with Gear of the Year
Boulder, CO – Heritage brand Sierra Designs has provided incredible design and functionality at attainable prices for decades, offering some of the best cost-to-weight outdoor gear in the industry. Recognized for its technical ingenuity and affordability, Sierra Designs is proud to accept the Gear of the Year Award from Outside...
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May 2, 2019
Mountain in the Hallway Wins “Most Inspiring” at 5Point Adventure Film Festival
The twelfth annual 5Point Film Festival concluded Sunday evening to the roaring applause of an exuberant audience. That’s how it goes at 5Point, which was founded in 2007 on the principles of respect, commitment, humility, purpose, and balance. The stories of adventure told here tend to strike a chord, and...
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May 1, 2019
World’s Toughest Coffee Maker Available at LOWE’s Nationwide
GRAND RAPIDS, Mich. (May 1, 2019) – Rugged appliance maker OXX Inc. is excited to announce its’ distribution expansion through a nationwide partnership with LOWE’s Companies, Inc. Through the distribution, OXX’s COFFEEBOXX, Workhorse Fuel Coffee Pods, and the new OXX Coffee Bottle will be available at 1000 Lowe’s home improvement...