PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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February 5, 2019
inov-8 Official Footwear Brand at OCR World Championships
The Obstacle Course Racing World Championships are returning to the UK, and inov-8 will once again be the official footwear brand. The renowned, Britain-based footwear brand will keep the title for second year running, after last year’s US event. The 2019 OCRWC will be held just outside London on October...
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February 5, 2019
Go RVing Launches First-Ever Kick Off to Camping Season Campaign Backed by a Multi-Million Advertising Buy
RESTON, VA (February 5, 2019)— Designed to ignite consumer interest and drive traffic to RV dealers nationwide as the spring/summer vacation season approaches, Go RVing is launching a new multi-million dollar Kick Off to Camping Season campaign that will run February through mid-July. Combining digital and traditional ads with RV...
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February 5, 2019
American Alpine Club and The North Face offer $50,000 in adventure grants for climbers of all skill levels
Golden, CO (Feb 5, 2019) — The American Alpine Club, the country’s oldest and largest climbing advocacy organization, in partnership with The North Face is pleased to open the 2019 Live Your Dream Grants to climbers of all ages, all experience levels, and all climbing disciplines. Anyone with an itch...
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February 5, 2019
Yuba Bikes Introduces New Rain Canopy
Cotati, CA (February 5, 2019) - Yuba Bikes is excited to introduce the Cargo Canopy to their robust line of cargo bike accessories, offering a new option for customers using the Supermarche or Electric Supermarche as an everyday mode of transportation. Yuba’s Cargo Canopy functions as a rain canopy over...
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February 4, 2019
Volumental and Superfeet Announce a Partnership to Bring Footwear Personalization to Volumental’s 3D Scanning Retail Solution
Volumental today announces an expansion of its retail experience with on-demand personalized footwear from Fitstation by HP. Volumental, a 3D scanning and footwear recommendation software company is adding the capabilities of Fitstation, a personalized footwear manufacturing platform, to create the best combined footwear recommendation and personalization retail solution available on...
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February 1, 2019
DÆHLIE launches “Run 365” collection along with Nordic Ski styles for Fall 2019
BROOMFIELD, Colo. (February 1, 2019) DÆHLIE is launching a run apparel collection at Outdoor Retailer Snow Show that is designed to outfit the runner for any winter training conditions. Along with the Run 365 line, the Fall apparel collection will also include new and updated Nordic apparel pieces. “We are...
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February 1, 2019
Hydro Flask Introduces New Coffee and Drinkware Offerings
Bend, OR (February 1, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations, a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its redesigned Coffee collection, featuring the leakproof Flex Sip™ lid. The new product...
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February 1, 2019
Tender Corporation Joins With Victor Capital Partners to Accelerate Growth
LITTLETON, N.H. — Tender Corporation, which sells a range of best-in-class branded consumer products, today announced the completion of a management-led transaction to recapitalize the business and to help the growing company accelerate its growth in both the outdoor and consumer packaged goods marketplaces. The new investor group is led...
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January 31, 2019
MODe Sports Nutrition offers four “kick-butt” flavors of new hydration singles
Costa Mesa, C.A. - MODe Sports Nutrition has aimed to please customer on-the-go convenience and offer all four of its clean, natural electrolyte hydration products in single-serve stick packs. The original packing of the product, which is still available, comes in a pouch size of 30 servings/scoops. The four flavors...
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January 31, 2019
Hydro Flask Launches New Insulated Totes and Lunch Tote
Bend, OR (January 31, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of two new products designed for food & beverage transport. The 8 L...
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January 31, 2019
Electric Bike Company Rolls Back Tariffs
Rad Power Bikes is putting the brakes on tariffs for its customers. The Seattle-based consumer-direct ebike company will now fully absorb all costs associated with the 25% tariff imposed on ebikes since August 2018. Returning to their original pre-tariff prices, a $200 difference, is part of the brand’s mission to...
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January 31, 2019
Compact Cooler, Outsized Performance: OtterBox Launches New Trooper 12
FORT COLLINS, Colo. – From a day at the ballpark to an afternoon on the lake, keeping beverages and snacks at the proper temperature can make or break the outing. When portability and performance must go hand in hand, OtterBox has the solution. Introducing the Trooper 12 Cooler, the latest...
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January 31, 2019
Vuarnet Launches Goggles at Outdoor Retailer
New York, NY – January 30, 2019 - Legendary, French sunglass brand Vuarnet, manufacturer of timeless sunglasses and the finest mineral lenses, announced today that they are introducing a goggle collection to the US market. News of this product expansion comes on the heels of the brand’s announcement that they...
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January 31, 2019
Rad Power Bikes Partners with Cascade Bicycle Club to Encourage Ebiking
SEATTLE, Wash. Jan. 31, 2019 — Rad Power Bikes, a Seattle-based consumer-direct ebike company, announces a new partnership with Cascade Bicycle Club, the nation’s largest statewide bicycle non-profit also based in Seattle. The organizations are combining their reach in a robust partnership that aims to unite all riders and help...
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January 30, 2019
Hydro Flask Launches New Journey Series™ Collection
Bend, OR (January 30, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its new Journey Series™ insulated hydration packs. The collection’s 10 L and...
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January 30, 2019
Darn Tough Vermont® Brings the Fun While Still Nailing the Fit for Fall 2019
Northfield, VT. (January 30, 2019) –Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is serving up a Fall 2019 collection that marries the serious business of sock functionality with industry-leading style. With a singular focus to knit the world’s best sock in multiple...
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January 30, 2019
LOGE Camps Partners with Verde Brand Communications
SEATTLE, Wash. (Jan. 30, 2019) – LOGE Camps, [pronounced ‘lodge’] the adventure-focused hospitality company, announces a partnership with Verde Brand Communications. Verde’s integrated communication strategy will encourage media and influencers to fully dive into the LOGE Camps experience to better understand its mission of bringing people, product and brand together...
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January 30, 2019
FITS® Debuts New 2019 Fall Sock Collection at Winter Outdoor Retailer Snow Show
CHATTANOOGA, TN (January 30, 2019)— FITS®, American manufacturers of the best-fitting socks on the market, will showcase their new fall 2019 designs at the Outdoor Retailer Snow Show January 30th – February 1st in Denver, CO. During the three-day trade show, the brand will unveil its new Micro-Light Casual Sock...
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January 30, 2019
Eagle Creek Wants You To Quit Your Job*
San Diego, Ca. (Jan 30, 2019) – More than 700,000,000 paid vacation days go unused by American workers each year. It’s time to turn those unused hours into travel days, or even take leave from your job and travel the world. Quit Your Job?? Heck yeah, if you can swing...
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January 30, 2019
Outdoor Trade Groups Announce Collaborative Effort on Climate Change Solutions
(Denver, Colo., January 30, 2019) — Today, at the Outdoor Retailer Snow Show, Outdoor Industry Association (OIA), Snowsports Industries America (SIA) and the National Ski Areas Association (NSAA), announced the formation of the Outdoor Business Climate Partnership, an alliance that will provide leadership on advocacy and inspire meaningful action on...
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January 30, 2019
Black Diamond and Pieps Named Official Partners with Freeride World Tour (FWT)
SALT LAKE CITY (January 30, 2019) – Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, along with its sister brand Pieps, are named as official supplier and safety partners for the Freeride World Tour for the next three years. “Snow safety and avalanche response have...
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January 29, 2019
Lizard Skins Issues Three Dealer Trail Grants for 2019
American Fork, Utah — Lizard Skins, one of the industry leaders in cycling grips and road tape, is continuing its long history of supporting trail construction and maintenance. Over the years, Lizard Skins has donated thousands of dollars to trail upkeep through sales of their giveback grips: the Moab and...
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January 29, 2019
Pro Mountain Bike Champ Amy Beisel Joins the LEM Helmets Ambassador Team
MORGAN HILL, Calif. (Jan. 29, 2019) - LEM Helmets, manufacturer of safe, stylish, and performance-driven cycling helmets for road, mountain biking, commute, and kids, welcomes seasoned rider Amy Beisel to the family as brand ambassador. Beisel is the current National MTB Marathon Champion, and her success as an accomplished, well-rounded...
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January 29, 2019
Go RVing To Exhibit For First Time at Outdoor Retailer Snow Show
RESTON, VA (Jan. 29, 2019) — Go RVing, the marketing communications initiative of the RV industry will exhibit at the 2019 Outdoor Retailer Snow Show for the first time at the Colorado Convention Center in Denver. Fueled by the ground-breaking Go RVing campaign, RVing has undergone significant growth and is...
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January 29, 2019
Balega Unveils Updated Ultralight Collection for Spring 2019
Durham, N.C. (January 29, 2019) – Balega International, a leading performance sock brand in the run specialty market, updates its innovative Ultralight collection for Spring 2019 with new colorways, improved fit and compression, as well as enhanced cushioning in the No Show model (MSRP: $13 USD). Made from ultra-fine, high-tech...