PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 15, 2019
Seirus Adds New Gloves and Mittens to Heatwave+ Collection for 2019
San Diego, CA (January 15, 2019) - Seirus, leaders in innovation and technology for face, hand and head protection, are pleased to introduce four new gloves and two new mittens to their Heatwave+ Collection. Seirus Heatwave+ products feature a dual stage heating system that reflects body heat and amplifies temperature...
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January 15, 2019
No Motor, No Support, No Problem! Mustang Survival Partners with Race to Alaska
Bellingham, WA – Mustang Survival®, the North American brand known for innovative solutions for the most demanding marine environments, announces its sponsorship of the 2019 Race to Alaska (R2AK), a competition with one simple rule, no motors. Traversing some of the world’s riskiest and most temperamental waterways, R2AK participants are...
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January 15, 2019
W.L. Gore & Associates Earns Gear Junkie Gear of the Year Award for new GORE-TEX Fabric with Stretch Technology
ELKTON, MD – W.L. Gore & Associates, makers of GORE-TEX products, recently won a Gear of the Year Award from Gear Junkie, a heavily trafficked consumer media site that tests and reports on leading gear and technology in the outdoor industry. Gore won for one of its newest fabrics innovations,...
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January 15, 2019
Orange Mud Expands International Distribution with Endurance Touch in Puerto Rico
Castle Rock, CO (January 15, 2019) – Orange Mud expands international distribution with Endurance Touch in Puerto Rico. Endurance Touch is a run, bike, and triathlon distributor in San Juan, Puerto Rico. Orange Mud’s CEO Josh Sprague noted that, “We’re very excited to grow with Endurance Touch and their...
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January 14, 2019
Oboz Footwear named official footwear to the home of World’s Worst Weather.
Bozeman, Mont., (January 14, 2019) — Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, MT, has entered into a one-year sponsorship agreement with the Mount Washington Observatory (MWO) as its Official Footwear Provider. Along with category exclusivity, the agreement includes special access for Oboz to...
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January 14, 2019
LifeStraw Announces Partnerships With a Purpose at 2019 Outdoor Retailer Snow Show
DENVER, Colo. and LAUSANNE, Switzerland (January 14, 2019) – (Booth #49060) LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, today announced notable cause-related and new distribution partnerships, with a purpose. LifeStraw will align with Airstream, innovative maker of the iconic “silver bullet” travel...
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January 14, 2019
Nite Ize Revolutionizes Waterproof Technology
BOULDER, Colo. – Nite Ize®, a leading manufacturer of innovative solution-based products, is turning the world of waterproof bags upside down with new technology that makes what was once impossible, possible. The RunOff™ line of waterproof bags are submersible, dustproof, and compressible – and are available in sizes that were...
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January 14, 2019
Sierra Designs Successfully Settles Intellectual Property Dispute
January 14, 2019 - Boulder, CO - Sierra Designs is proud to announce the successful resolution of a challenge in German court to their intellectual property, regarding their innovative zipperless sleeping bag. The Backcountry Bed is confirmed as the true pioneer in zipperless sleeping bags in the European Market. “We’re...
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January 14, 2019
Industrial Revolution Welcomes New VP of Sales
Seattle, WA – January 14, 2019 – Industrial Revolution, the Seattle manufacturer and distributor of essential outdoor accessories, is pleased to announce the addition of a new Vice President of Sales to its team. Rick Klug brings 20 years of experience in the outdoor industry and will contribute to overall...
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January 14, 2019
Royal Robbins Growth Plans Fueled by Key New Hires, New Headquarters and New Global Distribution Network
SAN FRANCISCO, Calif. (January 14, 2019) — In the wake of significant investments from its new parent company, Royal Robbins is undergoing a brand transformation, bringing aboard 11 key new personnel in the last six months. The company also has opened a new global headquarters in downtown San Francisco, and...
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January 11, 2019
As shutdown reaches record length National Parks and other Public Lands at breaking point
SILVER SPRING, MD –January 11, 2018—The government shutdown has now stretched 21 days tying the longest shutdown in history, with no end in sight. As a result, our National Parks and other public lands are suffering. Widespread reports of overflowing trash and toilets, damage from trespassing on restricted areas, and...
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January 11, 2019
Nantahala-Pisgah Forest Partnership Amplifies Interest of Western North Carolina
(Asheville, NC -- January 11, 2019) -- On December 20th, the 2018 Farm Bill became law, reauthorizing several expenditures in the preceding Farm Bill of 2014. Included in the bill is the continuation of the Collaborative Forest Landscape Restoration Program (CFLRP), which encourages collaborative, science-based land management of priority forest...
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January 10, 2019
Snowsports Industries America Launches United By Winter
Park City, UT - Today, Snowsports Industries America (SIA) announced the launch of United By Winter, a climate advocacy platform for the winter sports industry. The campaign is intended to give SIA members the education and tools to address climate change and it’s impacts on the snow industry. “This is a...
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January 10, 2019
57hours Launches Mobile-Based App for Connecting Outdoor Enthusiasts With Certified Mountain Guides
NEW YORK, N.Y. (January 10, 2019) — Created by a team of avid travelers, climbers, skiers and outdoor aficionados, 57hours today announces the launch of its mobile app. 57hours has created a platform where vetted and certified local guides can design and promote their best trip offerings to people all...
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January 10, 2019
Second Class of American Hiking Society’s NextGen Trail Leaders Announced
(SILVER SPRING, MD –January 10, 2018) —American Hiking Society is pleased to announce the second class of NextGen Trail Leaders, bringing together rising stars in the outdoor community from all walks of life and across the country. With American Hiking Society, NextGen Trail Leaders will champion diversity in the outdoors...
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January 9, 2019
Hyperlite Mountain Gear Names rygr U.S. Public Relations Agency of Record
BIDDEFORD, Maine (Jan. 9, 2019) — Hyperlite Mountain Gear, producer of optimized ultralight gear for passionate backpackers, thru-hikers, alpinists and other goal-oriented outdoor enthusiasts, names rygr, an integrated marketing agency for the active lifestyle, its public relations agency of record. rygr will drive Hyperlite’s public relations efforts in the United...
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January 9, 2019
Honey Stinger Announces Sponsorship of RAM Racing’s Allstate Hot Chocolate 15/5K National Race Series
STEAMBOAT SPRINGS, Colo. (Jan. 9, 2018)—Honey Stinger, the award-winning manufacturer of honey-based nutritional products, is pleased to announce its sponsorship of the 2019 Allstate Hot Chocolate 15/5K race series, produced by RAM Racing. The Allstate Hot Chocolate 15/5K series includes events in 18 locations throughout the United States in 2019,...
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January 9, 2019
La Sportiva Apparel Joins 1% For the Planet
January 9, 2019 (Ziano Di Fiemme, Italy & Boulder, Colo.) – La Sportiva, producers of the world’s finest mountain products since 1928, today announces its membership in 1% for the Planet. By donating 1% of apparel sales revenue globally to approved environmentally-focused non-profit partners, La Sportiva demonstrates its commitment to...
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January 8, 2019
Sierra Designs Unveils F19 Insulated Collection
January 8, 2019 - Boulder, CO - Sierra Designs wants everyone to Think Outside. That means having the right gear and apparel year-round. With a range of highly versatile, extremely attainable new insulated pieces for Fall 2019, Sierra Designs is making it easy to get after it in the great...
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January 8, 2019
Oboz Rings in the New Year with a Fresh Slate of Ambassadors for 2019
Bozeman, Mont., (January 8, 2019) — Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, MT, has selected a group of twenty-two outdoor experts, hiking enthusiasts, and adventure seekers as its ambassadors for 2019. “We received almost 400 applicants for the program and while these twenty-two...
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January 8, 2019
Runderwear Signs SIMBOL Communications as PR Agency of Record
Millboro, VA — The UK brand that started the recent seamless running underwear boom, Runderwear, has hired Park City-based SIMBOL Communications as their public relations agency of record. Runderwear has taken Europe and other areas by storm since its inception, and SIMBOL will now work to spread the word in...
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January 8, 2019
Thule to Showcase their Expanding Product Portfolio at a Unique Brand Experience for Dealers and Media in Denver, Colorado, USA, June 17-20, 2019.
(Seymour, Conn., January 8, 2019) – Thule, a global leader in products designed for an active lifestyle, will be hosting retailers, media, and friends in the industry at a unique brand experience this June. With the expansion of the product portfolio to new categories such as city strollers, hardside luggage,...
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January 8, 2019
Vibram Names Burten Distribution as Official US Distributor of all Furoshiki Product
NORTH BROOKFIELD, Mass. (January 8, 2018) – Vibram®, the worldwide leader in high-performance soles and the creator of the Vibram FiveFingers® articulated toe shoe, is pleased to announce Burten Distribution as the exclusive distributor for Vibram’s Furoshiki line of footwear in the US. “We’re thrilled to announce our partnership with Burten Distribution,” states Chris...
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January 8, 2019
Saddle Up for the 11th Annual Pisgah Stage Race
Brevard, NC – Five days, 140 miles and 20,000 feet of elevation gain. The 11th Annual Pisgah Stage Race, hosted in Pisgah National Forest April 8-13, 2019, is revered as the best and highest quality stage race in the world with consistent, gnarly singletrack on the docket every day. Pisgah has earned a growing...
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January 8, 2019
Zodiac Event Displays Joins The Conservation Alliance
BEND, Ore. – January 8, 2019 – The Conservation Alliance welcomes Denver-based Zodiac Event Displays as its newest member. In joining The Conservation Alliance, the boutique branding agency that specializes in soft signage and event marketing materials is helping to protect public lands for future generations. “We are wholeheartedly...