PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
-
November 28, 2018
Taurus 200 Named Official Event Producer for the 50 km, 100 km and 200 km OCR World Championships
(Lausanne, Switzerland) —World OCR, the Fédération Internationale de Sports d’Obstacles (FISO), announced today the Taurus 200 as the officially sanctioned OCR World Championships for 50 km, 100 k and 200 km obstacle course races in Kurwongbah, QLD, Australia. Taurus 200 President Ms. Ilca Andrikis, announced, “Taurus 200 will provide international...
-
November 27, 2018
Kitsbow Releases Polartec® Power Wool™ Collection
PETALUMA, Calif. (Nov. 27, 2018) Expanding its line of premium bike apparel designed in partnership with Polartec, Kitsbow is excited to release the new Power Wool Performance Knicker, Tight, Arm Warmer and Knee Warmer, all of which are made locally in the U.S. The products are made of a new,...
-
November 27, 2018
Hillsound Equipment Gives Back with Outdoor Event Sponsorships and Fundraisers this Season
Vancouver, BC (November 27, 2018) - Hillsound Equipment, the leading producer of winter traction equipment and gaiters for outdoor enthusiasts, is sponsoring four outdoor events in the US and Canada throughout the fall and winter season. Each event will use Hillsound’s products as prizes for event attendees. Hillsound is donating their...
-
November 27, 2018
Hydro Flask Announces Grant Recipients of 2018 Parks For All Charitable Giving Program
Bend, OR (November 27, 2018) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is honored to announce the recipients of its 2018 Parks for All Charitable Giving Program. On this #GivingTuesday, the...
-
November 27, 2018
Salewa North America Amplifies Sales Efforts with Addition of New Northeastern Sales Rep
(Boulder, CO) - Salewa North America, the leading mountain sports company born and bred in the Italian Dolomites which operates the DYNAFIT, SALEWA, WILD COUNTRY, and POMOCA brands in the United States and Canada, announced today that Burlington-based Rich Anderson will represent Dynafit, Salewa and Pomoca in the New England...
-
November 27, 2018
Crescent Moon Recognized with Outdoor Retailer Innovation Award for Game Changing Eva Foam Snowshoe Design
Boulder, CO (November 27, 2018) – Crescent Moon Snowshoes was honored to accept one of only twelve awards at the inaugural Outdoor Retailer Innovation Awards show at the Outdoor Retailer Winter Market trade show held in Denver, CO. Crescent Moon has been widely acknowledged for their innovative use of EVA...
-
November 27, 2018
Trigger-Action Travel Mugs: PMI’s Stanley Brand Keeps Coffee Hot in the Most Durable Travel Mug Yet
SEATTLE, WA (November 27, 2018) – The toughest travel mug collection is ready for gifting for Fall 2019. Brought to you by PMI’s Stanley brand, the inventor of double wall steel vacuum insulation, the new Master Series Trigger-Action Mugs (16- and 20-oz; MSRP $50 and $55) feature Stanley’s QuadVac™ insulation...
-
November 27, 2018
Bindle Bottle Selected as One of This Year’s Oprah’s Favorite Things
Encinitas, CA, November 27, 2018 – Bindle Bottle LLC announced today that the Bindle Bottle, the world’s first insulated water bottle with integrated storage, is included in this year’s Oprah’s Favorite Things holiday gift list featured in the December issue of O, The Oprah Magazine and on OprahMag.com. The Oprah’s Favorite Things...
-
November 27, 2018
Merrell Joins the Ragnar Trail Series as the Official Footwear Partner
ROCKFORD, Mich. (Nov. 27, 2018) — Merrell, the leading outdoor brand that gives you all you really need to discover the simple yet profound power of the trail, has announced their partnership with Ragnar Trail Series as the official footwear sponsor of the 2019 and 2020 seasons. Merrell will have a...
-
November 26, 2018
Mountain Khakis® Introduces Outerwear Line for Fall/Winter 2019
JACKSON HOLE, WY (NOVEMBER 26, 2018) – Mountain Khakis®, the leading mountain town-inspired premium lifestyle apparel brand for men and women, introduced their new outerwear collection to the industry during November’s Outdoor Retailer Winter Market. “At Mountain Khakis, our mission is to design lifestyle apparel that offers great performance with...
-
November 26, 2018
OCR Audio Named the Official Podcast of World OCR
Lausanne, Switzerland: World OCR, the Fédération Internationale de Sports d’Obstacles (FISO), announced today OCR Audio as the official Podcast provider for obstacle course racing and training worldwide. OCR Audio co-hosts, Mr. Jack Carpenter and Mr. Luke De-Benedictis (UK) announced that “OCR Audio is thrilled to be the official Podcast of...
-
November 21, 2018
IZIP Introduces World’s Most Accessible E-Bikes
SIMI VALLEY, Calif. (Nov. 21, 2018) – For over ten years, California bike brand IZIP has been producing a complete line of high quality, affordable electric bikes. Now IZIP, a member of the of the Accell North America family of bicycle brands, is making e-bike ownership even easier with the...
-
November 21, 2018
Balega Opens Application for 2019 Global Impi Ambassador Team
Durham, N.C. (Nov. 21, 2018) - Balega, a leading performance sock brand in the run specialty market, has officially opened the application portal today for its fifth annual “Impi” ambassador team. This year, Balega expands their passionate team of ambassadors to welcome applicants from around the globe to help represent...
-
November 21, 2018
Kitsbow Appoints David Billstrom as CEO
PETALUMA, Calif. (Nov. 21, 2018) -- Kitsbow, maker of premium cycling clothing and accessories, announces David Billstrom as the company’s new CEO, effective immediately. Billstrom has been a member of the Board of Directors since it was established in 2012, leading the brand through years of growth, enhancing the direct-to-consumer...
-
November 19, 2018
Cannae Pro Gear rolls out the Celeritas – A minimal, durable roll-top pack for your essential gear
LONG BEACH, California – Quick, customizable, lightweight. These are just some of the attributes of new Celeritas roll top pack from Cannae, the premier brand of quality gear. Whether it’s a spur-of-the-moment escape from civilization, a trip to the gym or storing gear for the unexpected, the Celeritas Pack is...
-
November 19, 2018
Kokopelli Packraft Stoked with a Men’s Journal 2018 Gear of the Year Award
Boulder, Co (November 19, 2018) - The Rogue packraft, Kokopelli’s most tricked out boat in their Adventure Series is designed for comfort and durability over long days on the water. This opens up new avenues of backcountry and even urban adventures--and Men’s Journal took note, awarding the Kokopelli Rogue Gear...
-
November 19, 2018
RovR Chilling with a Men’s Journal 2018 Gear of the Year Award
Boulder, Co (November 19, 2018) - “I’ve had this idea in my head for so long,” says Tom DeFrancia, founder of RovR Products. “It’s been in my dreams and imagination to create a brand that helped foster a lifestyle of fun outdoor, gypsy-caravan, gatherings of friends and family. And this...
-
November 16, 2018
Leading Sports Apparel Company Collaborates with Olympic Gold Medalist
NASHVILLE – When the gate drops, Olympic BMX gold medalist Connor Fields counts on the best, including his Swiftwick Socks. The first in our Athlete Series, the new VISION™ Five Connor Fields Signature sock is now available in limited-edition quantities. Connor guided this clean design to include a nylon heel and toe for...
-
November 16, 2018
MSR® Impact Project Sets Goal to Raise Money for Safe Water on Giving Tuesday
SEATTLE, Wash. – Seattle-based MSR’s new non-profit fund, the MSR Impact Project, will launch a #GivingTuesday fundraiser on November 27th to encourage people to donate to safe water projects on this global day of giving and generosity. In partnership with Hopeline Institute, the MSR Impact Project Giving Tuesday fundraiser aims...
-
November 15, 2018
Athletes from Alternative Sports Come Together to Build Deeds Alone
Evergreen, CO – Athletes across ten alternative sports are teaming up to build Deeds Alone, a digital hub for fans and consumers that will launch at the end of January 2019. Seeking to be the IMDb of alternative sports, Deeds Alone showcases athletes, content, outdoor brands and gear, social media,...
-
November 15, 2018
Yakima & Rumpl Cozy Up Together with Limited-Edition Blanket Celebrating Oregon
(Lake Oswego, Ore., November 15, 2018) – Oregon-based outdoor lifestyle companies Yakima and Rumpl have teamed up with Bend, Ore. artist Adam Haynes of Stickfort to create a beautiful, limited-edition blanket, just in time for the holidays. The Yakima x Stickfort x Rumpl Blanket translates two of Oregon’s most iconic...
-
November 15, 2018
adidas Outdoor Expands Trail Running Offerings that Transition from the City to Technical Trails with more Boost and GORE-TEX for Winter 2019
(LOS ANGELES) – Responding to strong consumer demand for versatile technical footwear, adidas Outdoor, the athletic brand in the outdoors, will continue to expand its trail running offerings that flow effortlessly from the pavement to technical trails for Fall 2019. In addition, adidas Outdoor is adding styles that feature its...
-
November 15, 2018
adidas Outdoor Introduces PRIMEKNIT Innovation into Outerwear; Fuses adidas Classic Three Stripes and Convenience into Urban Performance Styles for Fall 2019
(LOS ANGELES) – adidas Outdoor, the athletic brand in the outdoors, will debut proprietary technologies, expand its urban jacket collection and fuse the classic adidas three-stripe heritage into performance silhouettes in its apparel line for Fall 2019. Leading the line in innovation is PRIMEKNIT, an innovative body-mapped construction, and Polartec®...
-
November 14, 2018
Purist, the world’s most versatile stainless bottle, keeps beverages adventure-ready and tastes 100% pure
Morgan Hill, California - Picture a lotus in a still pond, its green leaves and pink-hued petals eternally dry and pristine. That’s not only inspiration for many mantras, but also one of nature’s technologies called the “Lotus Effect.” The leaves of a lotus flower naturally repel water--it beads and rolls right...
-
November 14, 2018
Wūru Wool Brings New Zealand Blister Prevention Secrets to the U.S.
SALT LAKE CITY — All levels of outdoor and endurance athletes will benefit from the blister-preventative properties of loose lanolin-rich wool, imported from New Zealand by Salt Lake City based brand, Wūru Wool. Fall 2018 marks the launch of this unique product designed to make all types of footwear more...