PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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February 12, 2018
Setton Farms Pistachios Integral to Chinese New Year Celebrations
Terra Bella, CA (February 12, 2018) - Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower and processor and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- is excited to celebrate the Chinese New Year with the luckiest nut, the pistachio. The company is...
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February 12, 2018
RovR Products Roll into Summer with Meteorite PR
Boulder, Co (February 12, 2018) - RovR Products, best known for their award-winning, no nonsense coolers, rolls into hours of cold beers and camping with Meteorite PR. Meteorite will represent RovR’s suite of cooler products and accessories, including the newly released RollR 60, RollR 80 and Colorado 85 models. RovR...
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February 12, 2018
Honey Stinger Introduces New Organic Waffle Variety Pack
STEAMBOAT SPRINGS, Colo. (Feb. 12, 2018) — Honey Stinger, the leading manufacturer of honey-based nutritional products, today announced a new variety pack of its Organic Waffles. The new Organic Waffle Variety Pack features three of Honey Stinger’s top-selling flavors: Chocolate, Vanilla, and Honey, in boxes of 15. With five waffles of...
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February 12, 2018
Therm-a-Rest Welcomes Industry Veteran Greg Dean as New Brand Director
SEATTLE, Wash. (February 12, 2018) — Seattle-based Therm-a-Rest, the industry leader in premium outdoor camp comfort, welcomes industry veteran Greg Dean to the team as its new brand director. Dean brings 20-plus years of product creation experience to Therm-a-Rest, and will be responsible for leading product development, driving market growth,...
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February 12, 2018
Seirus Hires Malachi Walker as Business Systems Project Manager
San Diego, CA (February 12, 2018) - Seirus Innovation, leaders in cold weather accessories and cutting edge technologies, is proud to announce they have hired Malachi Walker as Business Systems Project Manager, effective immediately. Walker is responsible for overseeing IT related business needs crucial to Seirus’ operations: Information management, data...
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February 9, 2018
ECCO EXOSTRIKE™ Wins ISPO Outdoor Gold and Scandinavian Outdoor Awards
Leading a new hybridization trend in outdoor footwear, ECCO introduces its EXOSTRIKE collection for Fall 2018, bringing street style and modern, mountain utility together with sleek design and technical performance. At the pinnacle of the new collection is the EXOSTRIKE™ with DYNEEMA® bonded leather, an innovation developed with ECCO that...
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February 9, 2018
Across Categories, Mammut Product Innovations Sweep Up Four ISPO Awards
Williston, VT (February 9th, 2018) – Mammut, the Swiss-quality leader in alpine gear and apparel, has been recognized for four outstanding new product innovations in the 2018 ISPO awards, including the prestigious Gold award for the Nordwand HS Flex Jacket, featuring GORE-TEX® STRETCH. The Mammut Barryvox S avalanche beacon, Wall...
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February 9, 2018
Balega Enhances Its Favorite Collections with Fresh New Colorways for Spring 2018
Durham, N.C. (Feb. 8, 2018) – Balega International, a leading sock brand in the run specialty market known for its underlying technical performance, expands its Silver, Women’s Enduro, Hidden Dry and Ultralight sock collections with new colorways for Spring 2018. All updated styles will be available in stores in mid February...
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February 8, 2018
Tailwind Nutrition is Taking it Off-Road with Epic Rides Race Series in 2018
Durango, CO – February 8, 2018 – Tailwind Nutrition is proud to announce a partnership in 2018 with the Epic Rides Off-Road series, mountain biking’s most celebrated endurance events. With off-road competitions in 4 states across the country, the annual series will offer Tailwind Nutrition Endurance Fuel on-course at all...
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February 8, 2018
American Alpine Club’s Live Your Dream Grant Encourages Climbers of all Abilities to Dream Big
Golden, CO — The American Alpine Club, the country’s oldest member organization for climbers and mountaineers, in partnership with The North Face is pleased to offer 2018 Live Your Dream grants open to climbers of all ages, all experience levels, and all climbing disciplines. Interested individuals have until March 31,...
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February 8, 2018
Uncharted Supply Co. Raises Growth Capital from The Chernin Group
PARK CITY, Utah (February 8, 2018) – Uncharted Supply Co., an industry-leading emergency preparedness company behind The Seventy2, the innovative 72-hour survival kit, has partnered with Los Angeles-based The Chernin Group (TCG), a privately held, independent media investment company founded by Peter Chernin. Uncharted was founded in 2016 by adventurer...
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February 8, 2018
BONX and Team LottoNL-Jumbo enter into official sponsorship agreement
TOKYO, JAPAN (Feb. 8, 2018) — BONX Inc., the Japanese technology company and leader in hands-free group-talk technology, is proud to announce their official sponsorship of Team LottoNL-Jumbo, a European road-cycling team. BONX Grip, the company’s premiere product, is a state-of-the-art Bluetooth earpiece that enables cellular-network-based group communication with up...
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February 7, 2018
Coolcore introduces Fibr-X
PORTSMOUTH, NH – Coolcore (www.coolcore.com), the leader in chemical-free thermoregulating fabrics, introduces Fibr-X, an extruded single yarn which possesses the same thermal regulating performance as Coolcore’s original multi-fiber technology. “The evolution of Coolcore’s single yarn innovation gives our manufacturing partners more flexibility than ever before to create innovative garments, accessories...
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February 7, 2018
Inaugural Class of NextGen Trail Leaders Arrive in Washington, DC for Hike the Hill® Advocacy Week
SILVER SPRING, MD – American Hiking Society is pleased to announce the first class of NextGen Trail Leaders, who will be the voice of early-to-mid career advocates pressing elected officials and the public to protect, fund, and care for our public lands. The NextGen Trail Leaders will unite in our...
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February 7, 2018
FITS® Named Official Sock Sponsor of 2018 Michigan Ice Festival
Chattanooga, TN (February 7, 2018) – FITS®, makers of the best fitting performance socks in the world, is proud to announce their exclusive sock sponsorship of the 2018 Michigan Ice Fest. FITS has been the official sock of this four-day ice climbing festival for 6 years in a row. Michigan Ice...
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February 7, 2018
Grassroots Connect returns to Knoxville with unique ‘retailer first’ trade show experience
KNOXVILLE, TENNESSEE – Grassroots Connect, the four-day national buying show designed around the business needs of independent specialty outdoor retailers, will return to the Knoxville Convention Center, June 14-17, 2018. Open to all qualifying retailers, Connect is anticipated to attract more than 1000 total attendees with its remarkable combination of...
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February 7, 2018
KOKOPELLI Packraft Taps Meteorite PR as PR Agency of Record
Denver, Co – (February 7, 2018) - KOKOPELLI Packraft, creators of the world’s lightest packable inflatable kayaks, has named Meteorite PR as its public relations agency of record. KOKOPELLI Packraft, makes premier quality packrafts. They are designed in-house, from start to finish, ensuring that every packraft that leaves their factory...
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February 7, 2018
Dare 2b Introduces Women’s Ski Collection for Autumn-Winter 2018
Portsmouth, NH (February 7, 2018) – The newly launched AW18 Women’s Ski collection is Dare 2b’s open invite to hit the slopes with confidence. The line is packed with exclusive technology that thrives on-mountain without being the most expensive part of your ski trip. Baked in is Dare 2b’s body...
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February 6, 2018
Uncharted Supply Co. Joins Forces with Verde Brand Communications as Media Relations Partner
PARK CITY, Utah (February 6, 2018) – Uncharted Supply Co., makers of the finest high-quality, high-utility, and full-package emergency preparedness systems, is partnering with leading active lifestyle and integrated media relations agency, Verde Brand Communications, as its agency of record. Verde will manage strategic and creative PR efforts, while supporting digital...
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February 6, 2018
Orange Mud welcomes ZeroTwenty2 SportsCo to the International Distribution Team
Castle Rock, CO (February 6, 2018) – Orange Mud is excited to welcome the addition of New Zealand to the countries supporting their international product distribution. Mark and Fibi of ZeroTewnty2SportsCo have joined the Orange Mud family after years of working with Tailwind Nutrition in NZ. Given the existing relationship...
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February 5, 2018
Meteorite PR Names Hunter Marvel Vice President of Marketing and Operations
BOULDER, CO – (February 5th, 2018) Meteorite PR, the Boulder-based leader in small-batch outdoor focused public relations, has named Hunter Marvel Vice President of Marketing & Operations. Marvel will contribute to Meteorite’s roster of clients which includes DYNAFIT, Melvin Brewing, SALEWA, Sego Ski Co, Teton Gravity Research, National Down Syndrome Society...
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February 5, 2018
Cairn Launches Gear Up, Give Back™ Program
Bend, Oregon (Feb. 5, 2018) – Cairn, best known for curating subscription boxes that help outdoor enthusiasts discover innovative products, announced their Gear Up, Give Back™ program, set to launch in Spring 2018. In partnership with The Gear Fix, an outdoor equipment repair and consignment shop, the program makes it...
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February 2, 2018
Native Eyewear Releases Three New Styles in 2018 Sunglass Collection
LONGMONT, Colo. (February 2, 2018) — Native Eyewear’s second installment of sunglasses from its 2018 collection continues the company’s momentum of fusing function and fashion. The new Sixty-Six, El Jefe and Catamount styles are now available and complete the 2018 Native line along with two styles launched at the end...
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February 2, 2018
TerraTrike posts best Q4 results in company history, expands dealership agreement with regional independent powerhouse
GRAND RAPIDS, Mich. – TerraTrike, a pioneering force in the world of human-powered transport, closed the fourth quarter of 2017 with 25 percent growth over the same period last year – the best in the company’s 22-year history. The release of three new TerraTrike models last year – the Rambler...
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February 1, 2018
Vibram and POWDR Announce Partnership
CONCORD, Mass. (February 1, 2018) — Vibram®, the worldwide leader in high performance soles and producer of Vibram FiveFingers® and other premium rubber products, and POWDR, an adventure lifestyle company and one of the last standing family-owned and operated, independent ski companies with multiple world-class destinations, announced today their new...