PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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April 10, 2024
King Oscar to Showcase Premium Products at Norwegian Seafood Summit Alongside His Royal Highness Crown Prince Haakon of Norway
San Diego, Calif. (April, 2024)/OUTDOOR SPORTSWIRE/ – King Oscar, the legendary Norwegian seafood producer, is set to make waves at the Norwegian Seafood Council’s upcoming Norwegian Seafood Summit in San Francisco and Seattle. King Oscar will attend alongside His Royal Highness the Crown Prince Haakon of Norway and key Norwegian and...
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April 10, 2024
Carbitex Fortifies Global Team with Strategic New Hires
KENNEWICK, Washington (April 10, 2024) /OUTDOOR SPORTSWIRE/ - Carbitex – the leader in flexible carbon fiber composites focused on footwear, travel, and accessories – announces the appointment of Filippo Sartor to Vice President of Global Sales and Sam Gardner to the role of Vice President of Engineering and Operations. After...
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April 9, 2024
Outdoor Afro, Inc. and REI Co-op debut three new adventure travel trips and a new gear collection
Oakland, CA (April 9, 2024) /OUTDOOR SPORTSWIRE/ - Outdoor Afro, Inc. and REI Co-op are announcing a collaboration for three new fully-guided trip offerings that will operate July through October in New River Gorge National Park, Shenandoah National Park and surrounding regions. Each experience is a four-day guided trip that...
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April 9, 2024
Houdini Sportswear Spring/Summer 2024 Line Arrives at Retail Iconic Pieces Focused on Circularity and Longevity Encourage Consumers to Do More with Less
STOCKHOLM /OUTDOOR SPORTSWIRE/ - Houdini, the global circular sportswear company dedicated to minimalist silhouettes, debuts its Spring/Summer 2024 collection in store with versatile pieces focused on circularity and longevity encouraging consumers to do more with less. The line showcases multi-functional options for trail and road running, adventure travel and urban outdoor...
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April 9, 2024
HydraPak® Invites Outdoor Enthusiasts to Upcycle Used Sports Bottles
OAKLAND, Calif. (April 9, 2024) /OUTDOOR SPORTSWIRE/ - HydraPak®, global leader of high-performance hydration solutions, is excited to announce Re_Pak, a recycling initiative with a goal to upcycle used sports bottles. The Oakland-based company will distribute approximately 30 boxes at select retailers and outdoor industry events where outdoor enthusiasts are...
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April 9, 2024
Grassroots Outdoor Alliance welcomes Kari Traa to national vendor partner network
CODY, WYOMING /APRIL 9, 2024 /OUTDOOR SPORTSWIRE/ – Grassroots Outdoor Alliance (www.grassrootsoutdoors.com), the national organization dedicated to the health and growth of specialty outdoor retail, this spring welcomes Kari Traa to their national vendor partner network. The newest vendor partner will enjoy its first event as a member at Grassroots...
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April 9, 2024
Wild Rye Advocates for Women’s Rights Launching its Fourth Planned Parenthood Benefit Tee
Sun Valley, ID (April 9, 2024)/OUTDOOR SPORTSWIRE/ – – Wild Rye, the premiere outdoor and active lifestyle apparel brand for and by women, announces the limited release of the brand’s fourth benefit tee, “Ride Fast, Raise Hell.” It is a pivotal time for women fighting for their right to make decisions about...
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April 9, 2024
Showcased“Life of Fire”: New TV Series with Pitmaster Pat Martin Lights Up Outdoor Channel
DENVER/OUTDOOR SPORTSWIRE/ – Outdoor enthusiasts, barbecue aficionados, and all who savor the primal allure of cooking over fire are in for a treat as Outdoor Channel unveils its latest culinary adventure, Life of Fire, premiering on Monday, May 6 at 9 p.m. ET. The show, hosted by renowned Tennessee pitmaster Pat...
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April 9, 2024
New “Bear Aware” Pamphlet Offered by National Bowhunter Education Foundation
RAPID CITY, SD (April 9, 2024) /OUTDOOR SPORTSWIRE/ – National Bowhunter Education Foundation (NBEF) has created a new educational Be Bear Aware Pamphlet. Pamphlets can be ordered to supplement outdoor education classes or use as a consumer handout. The information is applicable to staying safe in bear habitat or coming...
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April 9, 2024
More Than Half of Campers Bring Their Dogs (And Some Bring Cats)
PORTLAND, Ore., April 9, 2024 /OUTDOOR SPORTSWIRE/ – The Dyrt, the No. 1 app for camping availability, photos and reviews, has found that more than half of campers camped with dogs in 2023. The Dyrt’s 2024 Camping Report presented by The All-New Toyota Tacoma revealed that 53.7% of campers brought...
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April 8, 2024
See What’s Out ThereⓇ with Costa’s Lifestyle Collection
JUPITER, FL. (April 8, 2024)/OUTDOOR SPORTSWIRE/ – Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass lens, welcomes three new frames to its popular Del Mar Collection of lifestyle frames, inspired by life on the water and crafted for wanderlusting souls. Boasting bold and fashion-forward details , Keramas, Nusa and...
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April 8, 2024
Maine Outdoor Brands partners with Founded Outdoors to educate, engage and evolve outdoor businesses
PORTLAND, MAINE /OUTDOOR SPORTSWIRE/ - Founded Outdoors, the national platform for outdoor entrepreneurs, will partner with Maine Outdoor Brands, the alliance of Maine’s outdoor product, service, and retail companies, to design and implement a 2024 programming series that will connect and support outdoor entrepreneurs in the state. Outdoor recreation contributes...
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April 5, 2024
Stromer is Going Live with its First Online Shop in the Netherlands
Oberwangen, Switzerland (5 April 2024) /OUTDOOR SPORTSWIRE/ - Stromer, pioneer in Swiss e-bike technology, is launching its first online shop in the Netherlands for its premium Speed Pedelec e-bikes. In view of the increasing significance of digital trade and flexibility in the purchasing process, Stromer has decided to open its own...
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April 5, 2024
Emil Johansson is joining Sweet Protection for a new collaborative partnership in 2024 and ahead.
/OUTDOOR SPORTSWIRE/ – Sweet Protection announces a new partnership with Johansson, one of his generation's most prominent MTB riders. The long-term partnership agreement will focus on developing the next generation of MTB helmets, and Johansson will be deeply integrated into the design and development of new prototypes and put them...
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April 5, 2024
Solo Stove Takes Pizza Making to Unprecedented Depths In Honor of National Deep Dish Pizza Day
GRAPEVINE, TX – (April 5, 2024) /OUTDOOR SPORTSWIRE/ - Solo Stove, the pioneering outdoor lifestyle brand within Solo Brands (NYSE: DTC), is thrilled to announce an unprecedented culinary escapade–“Deepest Dish”, a pizza cooking adventure beneath the Earth’s crust. In honor of Deep Dish Pizza Day, the national holiday occurring annually...
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April 4, 2024
Zeal Optics Celebrates Earth Month With 5th Annual “Shades For Seas”
Boulder, Colo. ?OUTDOOR SPORTSWIRE/ - To celebrate Earth Month, Zeal Optics is kicking off its fifth annual “Shades For Seas” campaign. For every pair of Zeal sunglasses, goggles or accessory lenses sold globally in April, one-thousand square feet of coastline will be cleaned in partnership with Plastic Oceans International. The...
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April 4, 2024
Manduka Unveils the Gerry Lopez Collection
EL SEGUNDO, Calif. (April 4, 2024)/OUTDOOR SPORTSWIRE/ – Manduka, the best-in-class high-quality yoga gear brand, is excited to unveil its collaboration with surf legend and yoga teacher Gerry Lopez, now available globally. This exclusive collection celebrates and fuses Gerry’s passion for surfing and yoga, making it the first of its kind....
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April 4, 2024
Outdoor Industry Association Invites Brands to Join Finance and Business Operations Benchmarking Study
BOULDER, CO (April 4, 2024)/OUTDOOR SPORTSWIRE/ – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today announced a new Outdoor Brand Benchmarking Study, which focuses on key finance and business operations benchmarks to help brands understand their position in the market compared to competitors...
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April 4, 2024
Appalachian Gear Company Introduces AlpaLite Performance Apparel
Kings Mountain, NC – April 4, 2024 /OUTDOOR SPORTSWIRE/ – Appalachian Gear Company, the brand that pioneered 100% alpaca fiber performance fleece for the outdoors, is proud to announce its latest innovation, a revolutionary new fabric that redefines outdoor apparel. AlpaLite blends the unparalleled benefits of natural alpaca fiber with...
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April 4, 2024
Partnership, Sponsorship, and Exhibitor Information Available for 2024 RVDA Convention/Expo
(FAIRFAX, VA) /OUTDOOR SPORTSWIRE/ – RVDA, the National RV Dealers Association, has released its exhibitor prospectus for companies interested in taking part in the 2024 RV Dealers Convention/Expo at Paris Las Vegas, Nov. 11-15th. The prospectus includes a full listing of sponsorships, partnerships, Vendor Training +Plus, and booth pricing. Industry...
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April 4, 2024
Royal Robbins celebrates 25 years of the Desert Pucker Shirt
SAN FRANCISCO /OUTDOOR SPORTSWIRE/ - Outdoor adventure apparel brand Royal Robbins celebrates the 25th anniversary of its iconic Desert Pucker and a storied partnership with certified wood based textile1 fiber brand TENCEL™. Since its debut in 1999, the Desert Pucker has built a cult following among outdoor enthusiasts and adventurers....
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April 3, 2024
Outdoor Research drops its first dedicated MTB apparel line, adds four ride-focused athletes
SEATTLE (April 3, 2024)/OUTDOOR SPORTSWIRE/ – As outdoor-apparel manufacturer Outdoor Research releases its first dedicated collection of mountain bike gear for Spring 2024, the Seattle-based brand is expanding its athlete roster with four riders who will provide product category expertise and feedback as OR leans fully into the category. Trail and...
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April 3, 2024
LEKI USA Announces New Sales Representation in Great Lakes Territory
BUFFALO, NY (April 3, 2024)/OUTDOOR SPORTSWIRE/ – LEKI, a leader in innovative skiing, trekking, and trail running poles, announces the appointment of Specialty Sports Reps (SSR) to cover the Great Lakes trekking and outdoor retail territory, effective immediately. Specifically, SSR will be responsible for Michigan, Ohio, Indiana, and Kentucky. In addition...
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April 3, 2024
OROS Labs®, creators of Solarcore® insulation, secures $22 million in Series B funding led by Airbus Ventures
PORTLAND, Ore. (April 3, 2024) /OUTDOOR SPORTSWIRE/ - OROS Labs- www.oroslabs.com, an innovative thermal solutions company, announced the closure of its Series B funding round, raising $22 million to support the company’s expansion in consumer, commercial and government industries. The round of funding was led by Airbus Ventures, with participation...
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April 2, 2024
Stromer Partners with The Sweet Spot to Make E-Bikes More Accessible
Vista, CA (April 2, 2024) /OUTDOOR SPORTSWIRE/ - Stromer, pioneer in Swiss e-bike technology, is proud to partner with The Sweet Spot Bike Leasing, a cycling fintech company, to offer long-term e-bike leasing and management across the United States. This new leasing option makes Stromer’s premium class 3 commuter e-bikes...