PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 16, 2025
Tifosi Optics Launches Fourth Annual Breast Cancer Awareness Collection to Fund Lifesaving Research
Watkinsville, GA (September 16, 2025) /OUTDOOR SPORTSWIRE/ — Tifosi Optics, a leading brand in sport and lifestyle sunglasses, proudly introduces its fourth annual Breast Cancer Awareness Collection—created to celebrate resilience, inspire hope, and fund critical research. This limited-edition line features Tifosi’s most loved frames in empowering pink colorways, with 100%...
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September 16, 2025
Norrøna Welcomes New North American Ambassadors as TGR Film Tour Begins
OSLO (September 16, 2025) /OUTDOOR SPORTSWIRE/ — Norrøna, the Norwegian outdoor brand regarded for its sustainably built, premium outerwear, is expanding its talented roster of brand ambassadors with the addition of Maggie Voisin, McRae Williams and Teal Harle. Together, they bring Olympic experience, X Games medals and a deep passion...
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September 16, 2025
Australian-based Crumpler Launches Limited Edition Bag Collaboration with Melbourne Musician Amy Taylor
MELBOURNE, Australia (September 16, 2025) /OUTDOOR SPORTSWIRE/ - Today, Crumpler, the privately owned designer, manufacturer and retailer of bags, outerwear and accessories, is thrilled to announce the launch of a new product collaboration with fellow Australian, Amy Taylor, musician and lead singer of Amyl and the Sniffers. The capsule, designed...
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September 16, 2025
KUIU Introduces the Core Upland Vest
Dixon, CA (September 16, 2025) /OUTDOOR SPORTSWIRE/ – KUIU, a leader in high-performance hunting gear, proudly announces the release of the Core Upland Vest, a modern take on the traditional field vest built for demanding upland pursuits. Designed with rugged ripstop construction and thoughtful functionality, the Core Upland Vest combines classic...
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September 16, 2025
“JUST CAUGHT™: How to Catch” New Content Available on MyOutdoorTV
DENVER (September 16, 2025) /OUTDOOR SPORTSWIRE/ – Learn the secrets from world-renowned angler and passionate outdoorsman Mark Davis in his ongoing series JUST CAUGHT™: How to Catch, available to stream now on MyOutdoorTV.com. This series dives deep into the art and science of fishing, offering viewers the tools, techniques, and tactics...
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September 16, 2025
Girl Winter Film Tour Returns, Celebrating Women’s Ski Culture With Double The Stops and New Films
PARK CITY, UTAH (Sept. 16, 2025) /OUTDOOR SPORTSWIRE/ - Building on the success of last year’s debut, the Girl Winter Film Tour, presented by Stio, returns to theatres across North America with an expanded program celebrating women and non-binary voices in snowsports. The 2025 lineup delivers six films from diverse...
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September 16, 2025
Obviouslee Joins Forces with Meteorite PR to Elevate Outdoor Industry Marketing Leadership
CHARLESTON, S.C. (September 16, 2025) /OUTDOOR SPORTSWIRE/ - Obviouslee, a Certified B Corporation and strategic marketing agency, today announced its merger with Meteorite PR, a Boulder, Colo.-based firm specializing in outdoor industry public relations. The move strengthens Obviouslee’s market position, broadens its national reach, and reinforces its commitment to helping...
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September 16, 2025
Northwoods Collective Enhances Strategic Capabilities with Addition of RJ Hosking, Introducing Expanded Service Offerings in Product Strategy and Executive Solutions
California/Ohio (September 16, 2025) /OUTDOOR SPORTSWIRE/ - Northwoods Collective, a full-service consulting, marketing, and creative agency, is pleased to announce the appointment of RJ Hosking as a key partner at Northwoods Collective evolving business. With over two decades of experience in product innovation, two-sided marketplace growth, executive management, and brand...
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September 15, 2025
Overland Expo East Returns to Arrington, VA, October 3–5, 2025
ARRINGTON, VA (September 2025) /OUTDOOR SPORTSWIRE/ - Overland Expo® East, the premier overlanding event on the East Coast, returns to Oak Ridge Estate in Arrington, Virginia, October 3–5, 2025. With more than 250 exhibitors, hundreds of hours of educational programming, and a full schedule of community gatherings, East offers an...
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September 15, 2025
HOVERAir Partners with Banff Centre Mountain Film World Tour to Inspire Outdoor Storytelling
Hangzhou, China /OUTDOOR SPORTSWIRE/ - HOVERAir, the innovative leader in hands-free, self-flying camera technology, is proud to become the official self-flying camera of the Banff Centre Mountain Film World Tour and Book Festival—one of the world’s most renowned celebrations of mountain culture, adventure, and storytelling. For nearly five decades, the...
