April 27, 2023

Utu Outdoor Skincare Names The Sideways Life Its PR Agency of Record

Los Angeles, CA /OUTDOOR SPORTSWIRE/ – Utu, the new advanced skincare brand for outdoor lovers, has appointed The Sideways Life as its PR agency of record. The Sideways Life will handle all public relations activities for Utu, including media relations, gifting, and brand partnerships. Utu’s mission to protect, nourish and rejuvenate...

April 27, 2023

ICEMULE Coolers Introduces Recycled Backpack Cooler Made with Recycled PET Plastic

ST. AUGUSTINE, Fla. (April, 2023)/OUTDOOR SPORTSWIRE/ – ICEMULE Coolers—makers of the most portable, premium backpack coolers—is launching the Recycled Jaunt, a new backpack cooler made with a recycled exterior and webbing, in an effort to encourage the cooler industry toward a more sustainable future. The R-Jaunt recycled rPET nylon fabric is...

April 27, 2023

The Dyrt releases curated collection of 5,000 free camping locations

PORTLAND, Ore. /OUTDOOR SPORTSWIRE/ - The Dyrt, the No. 1 app for camping information and booking, has launched a new feature which maps the largest collection of free camping locations in the U.S., all accessible by car. Campers can use this feature to navigate more than 5,000 free camping locations...

April 27, 2023

Beyond The Cloudburst: Black Diamond’s Stormline Overcomes to Make The Grade

TUCSON, ARIZONA USA /OUTDOOR SPORTSWIRE/ – An overachiever among its peers, the BLACK DIAMOND Stormline Stretch Rain Shell isn’t afraid of the four seasons. As a result, it wins ‘Made the Grade’ status from Investment Grade Gear for performance, value, and longevity. ‘Rare is the shell under $200 worth taking across the seasons...

April 26, 2023

The Original Astronaut Ice Cream is Back and Ready for Launch

BOULDER, Colo. (April 26, 2023) /OUTDOOR SPORTSWIRE/ – Astronaut Ice Cream, the original source for freeze-dried astronaut ice cream developed with NASA in 1974, is now available for purchase on its redesigned website, the Smithsonian Air and Space Museum, Disney Theme Parks, Universal Studios, Ron Jon Surf Shops, and Paper Source...

April 26, 2023

Italy’s UYN (Unleash Your Nature) Introduces Next Generation of Planet-Friendly Footwear and Socks in the U.S.; Apparel Debuting September 2023

Marblehead, Mass. (April 26, 2023)/OUTDOOR SPORTSWIRE/ – Italy’s UYN (Unleash Your Nature, pronounced “win”), a Trerè Innovation company, today introduced its first U.S. line of plant and bio-based base layers manufactured in Pennsylvania, footwear and socks. Specifically, UYN is debuting the first shoes entirely derived from socks; 100% bio-based base layers made...

April 26, 2023

SCARPA Adds New Sales Team in Mid-Atlantic

BOULDER, Colo. (April 26, 2023)/OUTDOOR SPORTSWIRE/ – SCARPA, manufacturer of performance outdoor and mountain footwear, announced a new partnership this month with well-known outdoor industry sales group Alpin Sports Group, which will direct sales for SCARPA in the Mid-Atlantic territory. Agency Principal Rand Whitney and his team have worked with numerous outdoor...

April 26, 2023

Real Food, Real Energy: Maghalie Rochette x HOLOS Helmet Collaboration

Québec City – April 26, 2023 /OUTDOOR SPORTSWIRE/ – HOLOS, the Canadian organic overnight muesli ‘superfood’ brand fueling athletes of all kinds to new personal bests, and Maghalie Rochette, elite Canadian off-road cyclist and host of the ‘Fever Talk’ podcast, are thrilled to announce a new custom helmet sponsorship. While it’s...

April 26, 2023

Snow Peak Announces Three Community Campout Events in 2023

Portland, OR - April 26, 2023 /OUTDOOR SPORTSWIRE/ – Snow Peak, a Japanese camping brand with over 60 years of history, is pleased to announce the expansion of its Snow Peak Way events in the US. This year, the brand will add two more community campouts, totalling three events from coast...

April 26, 2023

Game On: Helinox and Café Kitsuné are Back with a New Collection

BERKELEY, Calif. - April 26, 2023 /OUTDOOR SPORTSWIRE/ – Helinox, the original maker of lightweight, portable furniture and accessories, and Café Kitsuné, the specialty coffee retailer from multi-faceted Paris-meets-Tokyo brand Kitsuné, have collaborated on a new, limited edition collection for creating a cafe environment anywhere. Comfortable and stylish, this setup is...