PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 8, 2021
Giro Launches New Latch MTB Shoes
(Sept 8, 2021 – Scotts Valley, CA) Giro Sport Design, the cycling world’s design leader, today announced the release of Latch, a brand new, all-mountain flat pedal shoe that incorporates breakthrough Mute™ Foam midsole technology and an innovative Tack™ Rubber outer sole compound that work together to greatly increase foot...
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September 8, 2021
Kryptonite Lock Launches Comprehensive, Retailer-Focused Education Guide For E-Bike Users
Canton, MA, USA – Kryptonite®, a brand of Allegion and manufacturer of class-leading locks, lights and security solutions for the bicycle industry, has launched a comprehensive online and in-store resource guide to help e-bike owners maintain the security of their valued purchase. The guide, which will be displayed through in-store...
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September 8, 2021
DPS Unveils New Touring Bindings, Gloves and Climbing Skins
SALT LAKE CITY (September 8, 2021) — DPS Skis, the U.S.-based ski manufacturer pairing space-age carbon technology with groundbreaking shapes, introduces a range of premium accessories for the Winter 2021/22 season, including two touring bindings, two glove models, and climbing skins. The new range of gear from DPS Skis is...
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September 8, 2021
Alete™ Active Nutrition Announces Acquisition of Bonk Breaker® Nutrition in Continued Growth of Portfolio
San Francisco, Calif. — September 8, 2021 — Alete™ Active Nutrition is pleased to announce today the acquisition of Bonk Breaker® Nutrition, a long-time favorite nutrition brand among cyclists, runners, triathletes and professional sports teams. The acquisition is a great fit for both Alete Nutrition, formerly known as RoadRunnerTM Holdings and...
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September 8, 2021
Swedish Sportswear Brand Houdini Expands Its Global Circularity Initiative, Setting Stage for Increased Engagement For Industry Experts, Brand and Users
STOCKHOLM (September 8, 2021) -- Swedish sportswear brand Houdini, known for its firm commitment to circularity manufacturing and operational excellence, today announced it is expanding these global initiatives to engage with a broader scope of industry experts, brands and users. GDTRE, an Italian family investment firm, will become one of...
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September 8, 2021
US Trail Running Conference announces Diversity Scholarship for Trail Race Directors and Community Organizers
Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced an exciting new scholarship designed to bring more race directors and community organizers from underrepresented groups into the sport of trail running. This scholarship will provide complimentary passes for five trail race directors or...
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September 8, 2021
Introducing Nuun Immunity3: Triple Pathway Immune System Support
SEATTLE, Washington, September 8, 2021 – Nuun, the leading hydration solution company, today announces the introduction of its latest product innovation: Nuun Immunity3. The powder formula quickly dissolves in water to replenish the body with a targeted blend of ingredients for rapid hydration and immune system support. Immunity3 will join...
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September 7, 2021
CANDIDE Announces Partnership with Global Sales Guys
LA CLUSAZ, France - September 7, 2021 - CANDIDE, founded by legendary freeskier Candide Thovex, today announces a new partnership with Global Sales Guys, which will represent the brand with its network of dealers in North America. Launched in 2020, CANDIDE offers a collection of technical outerwear, apparel and accessories...
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September 7, 2021
Phunkshun Wear Hires new Development and Design Manager
Boulder, CO - Phunkshun Wear, a Colorado-based company committed to sustainably manufacturing outdoor gear that delivers uncompromising performance and protection, today announced that it has named Whitney Bontrager as its new Development and Design Manager, giving a valuable industry veteran a large role in the company’s ambitious plans to expand...
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September 7, 2021
Minus33 partners with Granite Outdoor Alliance, doubling down on New Hampshire’s recreation economy
ASHLAND, NH – New Hampshire’s merino wool specialist, Minus33, is proud to announce its partnership with Granite Outdoor Alliance, New Hampshire’s outdoor recreation trade association. Granite Outdoor Alliance (GOA) is a membership-based nonprofit working to forge a sustainable outdoor recreation economy in New Hampshire. With a commitment to social and...
