PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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March 19, 2026
Midstate Massive Ultra Trail Honors 100th Anniversary of the Midstate Trail
New Ipswich, NH / Central Massachusetts (March 19, 2026) /OUTDOOR SPORTSWIRE/ - In a monumental milestone for New England trail running and outdoor heritage, the Midstate Massive Ultra Trail will commemorate the 100th anniversary of the historic Midstate Trail with a special edition of its challenging ultramarathon on October 10–11, 2026. (Midstate Massive Ultra Trail)...
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March 19, 2026
Sweet Protection Adds Three New Five-Star Helmets in Latest Virginia Tech Helmet Ratings
BOULDER, CO (March 19, 2026) /OUTDOOR SPORTSWIRE/ – Sweet Protection, the industry leader in high-performance helmets, goggles, and technical apparel, announced today that three new helmets in its 2026 bike lineup — the Fixer Carbon 2Vi® Mips, Strayer 2Vi® Mips, and Fixer Composite 2Vi® Mips — have earned five-star ratings...
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March 19, 2026
MLFNOW! on MyOutdoorTV: Major League Fishing’s Tackle Warehouse Pro Circuit Stop 3 Presented by Suzuki Marine
DENVER (March 19, 2026) /OUTDOOR SPORTSWIRE/ – Streaming live on MLFNOW! on MyOutdoorTV from Wheeler Lake in Decatur, Alabama, a field of top pro anglers are competing in the 2026 Major League Fishing (MLF) Tackle Warehouse Pro Circuit Presented by MillerTech Stop 3 Presented by Suzuki Marine. The three-day tournament,...
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March 19, 2026
BearVault Partners With the Conservation Alliance to Support Public Lands and Wildlife Protection
Boulder, CO | March 19, 2026 /OUTDOOR SPORTSWIRE/ - BearVault has partnered with The Conservation Alliance, the outdoor industry’s leading business coalition working to protect public lands and waters across North America. BearVault’s partnership underscores the role gear manufacturers play in supporting responsible recreation and wildlife protection. For more than two...
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March 19, 2026
Badlands Introduces the Mag Turkey Vest
Sandy, Utah (March 19, 2026) /OUTDOOR SPORTSWIRE/ – Badlands announces the new Mag Turkey Vest, purpose-built for run-and-gun turkey hunters who demand mobility without sacrificing comfort when it’s time to sit. At the center of the Mag Turkey Vest is its updated magnetic seat system. The Fidlock ® magnetic attachment...
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March 18, 2026
Outdoor Industry Leaders Convene in Denver for Return of OIA Rendezvous After Decade-Long Hiatus
Denver, CO (March 18, 2026)/OUTDOOR SPORTSWIRE/ - Over 80 C-suite executives and CEOs from across the outdoor industry gathered this week at VF Corporation headquarters in Denver for Outdoor Industry Association (OIA) Rendezvous 2026, marking the highly anticipated return of executive convening after more than a decade. The event gave...
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March 18, 2026
Performance headwear brand Fractel appoints dble collective as agency of record
SUNSHINE COAST, Australia (March 18, 2025) /OUTDOOR SPORTSWIRE/ – Fractel, the performance headwear brand known for combining technical innovation with distinctive design, today announced the appointment of dble collective as its public relations agency of record. The partnership marks an important step in Fractel’s strategy to expand its global presence,...
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March 18, 2026
The Running Event Celebrates 20 Years and Opens Call for Education Focused on the Future of Run Specialty
PORTLAND, Maine (March 18, 2026) /OUTDOOR SPORTSWIRE/ - The Running Event (TRE), North America’s premier run specialty retail conference and trade show, is celebrating its 20th anniversary and inviting industry leaders to help shape the future of run specialty through its 2026 Call for Education. From AI in retail operations...
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March 18, 2026
Our friend and partner Gregg Bagni has returned to the mother ship
DENVER Colo., (March 18, 2026) /OUTDOOR SPORTSWIRE/ - He always said his alien friends would come back for him someday, and it turns out they did. Gregg brought an extraordinary mix of creativity, curiosity and otherworldly perspective to everything he touched. As a partner at White Road Investments and founder...
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March 18, 2026
Peach Season Arrives Early at GU Energy
BERKELEY, Calif. (March 18, 2026) /OUTDOOR SPORTSWIRE/ - GU Energy, a leader in sports nutrition, today announces the addition of a new flavor to the Original Energy Gel lineup, Sour Peach. The introduction of Sour Peach grows the GU Original Gel family to 17 flavors in total, and is the...
