PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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March 23, 2021
Ascent Protein Expands Recovery Water Line, Adds Orange Mango Flavor
DENVER, COLORADO - March 23, 2021- This week, Ascent Protein announced an expansion of their Recovery Water product line with the addition of an Orange Mango flavor. It will be sold on Ascentprotein.com, Amazon & gyms nationwide starting March 23. Orange Mango will be the new addition to the Recovery...
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March 23, 2021
ACR Electronics Acquires Satellite Communication Messenger and Outdoor Adventure App Provider Bivy
Fort Lauderdale, FL & Salt Lake City, UT on March 23rd, 2021– ACR Electronics, Inc. has announced the acquisition of Bivy, a privately-held satellite communication device and outdoor adventure app provider. The agreement enables safety and survival leader ACR Electronics to expand its portfolio of emergency beacons and life-saving products...
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March 23, 2021
Mammut Unveils Sustainable Product Collection for Spring 2021
(Williston, VT) March 22, 2021 – Mammut, premiere mountain safety and outdoor brand, launches its new spring 2021 product collection for climbing, mountaineering, hiking and everyday use. Launching today, the new collection highlights Mammut’s commitment to sustainability and includes the award-winning 9.5 Crag We Care Classic Rope made of virgin...
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March 23, 2021
NorCalUltras Ghost Bridge 14? Endurance Race Debuts in Folsom, CA
The Ghost Bridge 14? endurance race presented by NorCalUltras is returning safely and responsibly to Folsom, California. The race will take place on Saturday, April 3 at Brown’s Ravine Folsom Lake SRA at 7 a.m. Registration is open now and a portion of each entry fee will be donated to...
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March 23, 2021
The Gravity Vault Marin: Indoor Climbing Gym Now Under Construction
San Rafael, Calif. (March 23, 2021) – Indoor rock climbing is returning to Marin. The Gravity Vault Marin, a rock climbing gym for everyone from experts to first timers, is now under construction and set to open in the summer of 2021. Located in the newly built San Rafael Sports...
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March 23, 2021
Charge E-Bikes Serves Up Sponsorship of US Open Pickleball Championships
Wilton, CT (March 23, 2021) – Charge, the direct-to-consumer electric bike brand, and a brand of Dorel Sports, has partnered with the US Open Pickleball Championships, as an official sponsor of the largest Pickleball event in the world. Founded in 2016, the internationally acclaimed seven-day competition draws spectators and competitors...
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March 23, 2021
LIV Cycling Debuts Latest “LIV Committed” Global Brand Campaign
NEWBURY PARK, Calif. (March 23, 2021) - Liv Cycling, the company dedicated to getting more women on bikes, today introduced the second installment of its global brand campaign Liv Committed, celebrating the resilience the cycling community has shown over the last year and the growing number of riders who are...
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March 23, 2021
Yakima’s Unprecedented EXO System is Available Now
LAKE OSWEGO, Ore., March 23rd, 2020 –Innovation has once again been the driving force at Yakima as they continue to evolve and push the envelope of versatility and functionality in product research and design. The Spring of 2021 will feature the release of the EXO System, as well as bring...
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March 22, 2021
Kane Footwear Releases New Colorway of Sugarcane-Based Slip-On in Honor of Earth Day
Westport, CT — Kane, the footwear brand with a mission to promote recovery for body and planet, has released a new colorway of its Revive slip-on in celebration of Earth Day. The Wasabi/Lime limited edition color combination of the Revive, released Tuesday, March 23rd, is part of Kane’s Earth Day...
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March 22, 2021
Bluebird Backcountry Doubles Down on Bear Mountain
(KREMMLING, CO - Mar. 22, 2021) — Bluebird Backcountry announced today that it had extended the lease at its current location and plans to call Bear Mountain home for the foreseeable future. The no-chairlifts, ski-patrolled backcountry ski area is the first of its kind. Located 40 minutes from both Steamboat...
