PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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April 13, 2021
EcoVessel Launches ‘WanderWare’ Utensil Set and Telescopic ‘QuickStraw’; Expands Line of Plastic-Free Accessories for Consumers On-The-Go
Boulder, Colorado - April 13, 2021 - This week, EcoVessel announced the launch of their new ‘WanderWare’ reusable utensil set and telescopic ‘QuickStraw,’ further expanding their line of plastic-free, reusable accessories designed for the active lifestyle consumer. The ‘WanderWare’ 7” compact utensil set features premium, food-grade stainless steel and includes...
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April 12, 2021
Tailwind Announces New Non-Profit Partnership with Outride
Durango, CO (April 12, 2021) - Tailwind Nutrition, the sports nutrition brand whose headquarters and manufacturing are based in Durango, Colorado announces its new partnership with Outride, a non-profit organization aimed at breaking down barriers so that all children have access to bicycles and a safe place to ride. This...
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April 12, 2021
Fjällräven Spring/Summer 2021 Products Focus on Durable, Functional and Timeless Design
LOUISVILLE, Colo. (April 12, 2021) – Since 1960, Fjällräven has strived to produce sustainable high-quality outdoor equipment known for its craftsmanship, timeless design, and durability. The new Spring/Summer 2021 line, available now, reflects Fjällräven’s close collaboration with nature in warmer weather and their commitment to creating products made for a...
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April 12, 2021
Black Diamond Equipment Announces Voluntary Recall for PIEPS DSP Avalanche Transceivers with Neoprene Carrying Case
SALT LAKE CITY, UT -- Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, in cooperation with the U.S. Consumer Product Safety Commission (CPSC) and Health Canada, is voluntarily recalling the PIEPS DSP avalanche transceivers with the neoprene carrying case. Black Diamond is the North American...
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April 12, 2021
Honey Stinger Launches Rapid Hydration Mix, First-Ever Hydration System Fueled by Honey
STEAMBOAT SPRINGS, Colo. (April 12, 2021) — Honey Stinger is excited to introduce Rapid Hydration Mix, an all-natural, three-part system to help athletes of all abilities perform at their peak. Developed by a team of nutritionists and tested by top competitors, six uniquely formulated powder mixes hydrate athletes across three phases of their...
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April 12, 2021
Sun Valley Ski Resort Closes Out Successful 2020-21 Winter Season
Sun Valley, ID (Apr 12, 2021)– Sun Valley Resort is pleased to report a successful and safe 2020-21 winter season. April 11, 2021 marked a celebratory closing day after a banner season that held plenty of unknown barriers. “We are so thankful to our employees, guests and the wider community...
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April 12, 2021
Mountain Gazette hires Conor Sedmak as Associate Editor
April 12, 2021 (North Lake Tahoe, CA) —Mountain Gazette, a bi-annual, large format print title founded in 1966, is pleased to welcome Conor Sedmak as Associate Editor. Sedmak joins Mountain Gazette, and parent company Verb Cabin, from the Colorado-based monthly Elevation Outdoors where he served as publisher. Sedmak is based in Denver,...
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April 10, 2021
Western States, GU Energy Labs Reach Sponsorship Agreement
AUBURN, California – The Western States Endurance Run (WSER) and GU Energy Labs are proud to announce that GU Energy Labs is now the exclusive performance nutrition sponsor for Western States. “We are so excited to have GU as our exclusive nutrition sponsor,” said Diana Fitzpatrick, president of the Western...
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April 9, 2021
Ibex Names Purple Orange Brand Communications as Public Relations Agency of Record
Boulder, CO — Ibex, leader in merino wool apparel and accessories, is pleased to announce a partnership with Purple Orange Brand Communications to oversee all PR efforts on behalf of the brand. Over the last two decades, Ibex has served as a high-end staple in customers’ closets and earned a...
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April 9, 2021
KINeSYS Announces 2021 Champions
Vancouver, Canada - After launching their Brand Ambassador Program in the summer of 2019, North America’s leader in active sun care, KINeSYS Performance Sunscreen, has again activated their successful Ambassador Program for 2021. The 2021 Champion Team has grown in numbers with the selection of 65+ individuals who represent the...
