February 8, 2021

Honey Stinger Expands Hive Elite Program for 2021

STEAMBOAT SPRINGS, Colo. (Feb. 8, 2021) — Honey Stinger, the honey-powered sports nutrition brand, is pleased to announce its 2021 Hive Elite Program roster. Twenty-seven new standout recruits join a group of 24 top returners from the 2020 squad, forming a team of athletes more than 50-strong to represent the...

February 8, 2021

Matador Keychain Mask Keeps Users Prepared and Protected

BOULDER, Colo. (Feb. 8, 2021) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, today introduced the Keychain Mask, a lightweight face mask that fits into a silicone keychain case, ensuring users will have a protective mask available whenever one is needed. “We’ve all experienced the ‘oh no’...

February 8, 2021

Life Time Launches First-Ever Her Summit: An Outdoor Sport Education Series for Women from March 19-21

BOULDER, Colo., (February 8, 2021) - Her Summit, a virtual women’s retreat created to increase comfort, accessibility and knowledge of outdoor sports for women was introduced today by Life Time, the premier omnichannel healthy lifestyle brand that owns and operates luxury athletic resorts and iconic athletic events. The virtual weekend...

February 8, 2021

Nikwax Upgrades North American Headquarters

[Feb. 8, 2021, Seattle, WA]—Nikwax North America deepens its commitment to the North American market with a brand-new office in the Ballard neighborhood of Seattle. The larger space and improved systems provide room for growth, while the design and pedigree of the building mirror the Nikwax commitment to prioritizing sustainability....

February 5, 2021

Cascade Designs Begins the New Year With Three New Hires

SEATTLE, Wash. (Feb. 5, 2021) - Cascade Designs is excited to announce the addition of three new members to both their product development and marketing teams. Kalon Pilmanis will serve as the Senior Director of Product, Jeff Moberg will work as a  Product Line Manager and Ashley Brown will enter...

February 5, 2021

2x Olympic Gold Medalist Maggie Steffens Joins Team UCAN

Maggie Steffens, considered one of the greatest water polo players in history, is teaming up with UCAN on her quest for a 3rd Olympic Gold Medal. Steffens is Captain of Team USA and ranks 2nd on the All-Time scoring list in Olympic history. She was named MVP at the Olympics...

February 5, 2021

The Continent’s Best Obstacle Course Racers Descend on North Lake Tahoe, CA for the 2021 Spartan North American Championship Presented by Yokohama

BOSTON, Mass. (February 4, 2021) –  Spartan®, the world’s leading endurance sports and wellness brand, will once again return to the rugged mountains of Squaw Valley | Alpine Meadows in North Lake Tahoe, CA — host of the 1960 Winter Olympics — for the 2021 Spartan North American Championship on...

February 4, 2021

Saucony® Launches All-New Guide 14

WALTHAM, MA (Feb. 4, 2021) –Global performance running lifestyle brand Saucony introduces the Guide 14, a streamlined update to the brand’s venerable stability shoe. The Guide 14 provides all the comfort and support stability-seeking runners expect, but with less bulk, resulting in an overall lighter package. Newly formulated PWRRUN foam...

February 4, 2021

SWIX Launches Virtual Learning Center

HAVERHILL, Mass. — SWIX today launched a virtual learning center to share best practices and knowledge with skiers, snowboarders and outdoor athletes worldwide. The inaugural course, called the Responsible Waxing Project, addresses best practices for waxing safely with minimal impact on the environment for the Nordic, Alpine and Snowboarding communities. The...

February 4, 2021

Saucony® Unveils the Kinvara 12

WALTHAM, MA (Feb. 04, 2021) –Global performance running lifestyle brand Saucony announces the launch of the Kinvara 12, the latest iteration of its award-winning, athlete-loved running shoe franchise. Featuring the brand’s exclusive PWRRUN™ cushioning technology, updated geometry, and a simplified upper, the Kinvara 12 is featherlight and fast. The Kinvara...