PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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April 7, 2020
KINeSYS Champions Ambassador Program
After a well-received inaugural campaign in 2019, leading sun protection brand, KINeSYS, is preparing for the launch of its 2020 Ambassador Program. The 2020 KINeSYS Champion Program will feature over 40 Ambassadors – an increase on last year’s numbers – from around the globe, who embody the KINeSYS brand ideal,...
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April 7, 2020
PHOOZY Donates More Than $25,000 in Protective Device Capsules to Healthcare Workers, Laboratory Workers, and First Responders
CHARLOTTE, NC (April 7, 2020): PHOOZY, maker of protective capsules for phones, tablets and laptops, is donating more than $25,000 in products to healthcare workers, laboratory workers, and first responders across the nation. The capsules will offer extra protection for their devices by reducing exposure to viruses, germs and bacteria...
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April 7, 2020
Live Feisty Media Launches First-Ever Women’s Gravel Podcast, Girls Gone Gravel
Victoria, B.C. - April 7, 2020 - Live Feisty Media is pleased to announce the release of the first- ever women’s gravel podcast, Girls Gone Gravel. The podcast, released today, will interview female gravel cyclists with the aim of highlighting their stories and motivating other women to join the gravel...
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April 7, 2020
Peak Design Donates 100% of Profits From its 4-Day Travel Tripod Launch
San Francisco, CA (May, 2019) –Peak Design, the worldwide leader in crowdfunding and everyday carry solutions, has announced it will donate 100% of profits from all Travel Tripods sold during the company’s highly anticipated launch, April 7, through April 10, 2020. Profits will include both sales of tripods through PeakDesign.com...
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April 7, 2020
TerraTrike RiderFest goes virtual: Three-city ride tour carries on in isolation, and riders can win a new TerraTrike
GRAND RAPIDS, Mich. — In place of its planned three-city RiderFest tour, TerraTrike is hosting a series of three virtual rides through its Strava club, qualifying all trikers and bikers for a grand prize giveaway. The winner will receive their pick from TerraTrike’s new line, including the soon-to-be-released Spyder and GTS...
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April 7, 2020
Can’d Aid and Oskar Blues Brewery Team Up to Fill Water Need in the Southwest, Sending Over 98,000 Cans of Water to Local Communities
LONGMONT, CO (April 7, 2020) — In an effort to offer immediate assistance to areas in need during the COVID-19 outbreak, Can’d Aid and partners Oskar Blues Brewery, Ball Corporation and Coyote Logistics sent 48,000 cans of water to the Food Bank of the Rockies and another 50,400 cans to...
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April 6, 2020
Federal Government Recognizes Bike Shops as Essential to Stay Open
For many areas of the U.S., bicycles have become the best tool to travel safely while respecting the social distancing protocols that are crucial to public health during the COVID-19 crisis. Following a request from PeopleForBikes, the federal government has recognized that bike shops are "essential" to our nation's transportation infrastructure...
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April 6, 2020
Sweet Protection Announces Athlete Partnership with Malou Peterson
(Trysil, April 2020) - Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing, announced today that it has signed an athlete partnership deal with Swedish skier Malou Peterson, a former member of the Swedish National Ski Team and now an avid backcountry skier. Peterson, 24, originally hails from...
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March 31, 2020
Mystery Ranch Sews Face Masks for Medical Personnel on the Front Lines of the COVID-19 Pandemic
Bozeman, Mt. (March 31, 2020) – MYSTERY RANCH, the industry-leading pack company built on a heritage of comfortable load carriage, function and durability for people who have a mission to accomplish, is proud to share in a community wide effort to build personal protective equipment (PPE) for medical personnel in the...
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March 31, 2020
Superfeet to Produce 30,000 Respirator Masks for Local Healthcare Workers and Hospitals
FERNDALE, Wash. (March 31, 2020) -- A week after a national announcement opening their doors to help those needing access to personal protective equipment (PPE) to combat the COVID-19 pandemic, Superfeet and sister company Flowbuilt Manufacturing have started production of PPE masks with 3D-printed elements. It took less than a week...
