February 10, 2020

PeopleForBikes Supports Recreational Trails Program Funding Transparency Act

WASHINGTON, D.C. — On Thursday, Feb 6, outdoor recreation champions in the House of Representatives introduced the Recreational Trails Program (RTP) Funding Transparency Act (H.R. 5767). Boulder-based advocacy group PeopleForBikes lauded the move as a huge potential win for all trail users, including people on bikes. Leading the bipartisan bill...

February 10, 2020

GSI Outdoors Partners with Press Forward PR

SPOKANE, WA — GSI Outdoors, a family-owned maker of innovative outdoor cooking and dining gear, has partnered with Press Forward for media relations, product placement, and communications strategy. “As we enter into our 35th year, we are very excited to be adding Press Forward to our team.  GSI is set...

February 10, 2020

Astral Expands Sales Team in the Great Lakes

Asheville, NC – February 10, 2020 – Astral, manufacturer of award-winning PFDs and footwear, is thrilled to announce the addition of Daniel Miller and Joe Giordano of Specialty Sport Reps to their sales team. Miller and Giordano will represent the brand across the Great Lakes region, covering Ohio, Indiana, Lower Michigan, and...

February 10, 2020

Outerbike Adds Four New Experiential Event Destinations, Activating ‘See Try Buy’ in Seven Iconic Riding Locations in 2020

MOAB, Utah (Feb. 10, 2020) – Outerbike, the premier three-day experiential consumer event dedicated to helping mountain bikers find their perfect bike and gear, celebrates a decade of successful partnership connecting specialty bike brands with qualified, enthusiast riders in 2020. To mark the anniversary, Mark Sevenoff and Ashley Korenblat, founders...

February 10, 2020

GearJunkie to teach branded content strategy at Peak Content Summit

GearJunkie founder Stephen Regenold will lead brands, marketers and publishers through the process of creating a comprehensive content marketing campaign. Regenold has led GearJunkie’s growth through smart brand integrations that create valuable content and opportunities for their readers. The campaigns also provide real value to brands like Patagonia, Eddie Bauer,...

February 5, 2020

Royal Robbins to Open “Travel Outfitting” Stores

SAN FRANCISCO, Calif. (February 5, 2020)— Royal Robbins announces a new retail concept with stores opening in Denver and Seattle this summer. The stores will be Royal Robbins’ next generation designs and first retail openings since the company was acquired by Fenix Outdoor in 2018. “Our concept is the result of a...

February 5, 2020

deboer wetsuits is proud to have Palani Distribution as a retail partner in France

Stamford, CT, Release: February 5, 2020. deboer wetsuits is proud to have Palani Distribution as a retail partner in France. France is an important market for deboer wetsuits, and we are very excited to work with Palani Distribution in retail and growing the brand. Arnaud Selukov, Owner of Palani Distribution...

February 5, 2020

Liv Cycling Welcomes Three New Athletes to Liv Racing

Roster Expands to 17 Women from Around the Globe with 2020 Additions Celebrating Emerging Talent NEWBURY PARK, Calif. (Feb. 5, 2020) –Liv Cycling, the company dedicated to getting more women on bikes, today revealed the Liv Racing 2020 roster, officially welcoming up-and-coming athletes Savilia Blunk, Riley Miller and Lisa Tertsch...

February 5, 2020

Salomon Teams With Raleigh Distance Project

Ogden, UTAH (Feb. 5, 2020) – Salomon, the global leader in outdoor and winter sports equipment, announces a new partnership with the Raleigh Distance Project, a team of elite female runners based in Raleigh, North Carolina. Salomon will support the athletes through their training and competition as the official footwear...

February 5, 2020

Ashworth Awards launches its 100% Made in USA dimensional steel product line

North Attleboro, MA - Ashworth Awards announces the launch of its brand new sustainable 100% Made in USA Dimensional steel medallion and award product line.  The new products are made from recycled steel that is fabricated completely in the United States.  It needs to be seen to be truly appreciated! Quote...