PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 22, 2020
Boxed Water Is Better® Welcomes Industry Veteran Charles Murray as Director of Operations
Holland, Mich. – Boxed Water Is Better® – already the most sustainable water brand in the category – has welcomed Charles Murray as the Director of Operations to lead the brand’s R&D, production, and distribution. Murray’s background in beverage operations, automation and quality management, will position the brand to handle surging...
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September 22, 2020
Kahtoola Celebrates 21 Years in Business with New Campaign Focused on Design, People and Adventure
Flagstaff, Ariz. (September 22, 2020) – Kahtoola, creator of award-winning MICROspikes®, NANOspikes® and the all-new EXOspikesTM footwear traction, is celebrating officially being able to have a drink! After 21 years of focusing on design, people and adventure, Kahtoola is launching a new marketing campaign this fall in celebration that hopes...
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September 22, 2020
Chicago Bike Industry Leaders Team Up With The Newberry Library to Benefit Blackstone Bicycle Works
CHICAGO, IL (Sept. 22, 2020) — PeopleForBikes Ride Spot, the Newberry Library and the CRR1919 Commemoration Project invite Chicagoland residents to participate in the Chicago Race Riot of 1919 Route, a historical biking tour to remember a monumental moment in Chicago history and raise money for Blackstone Bicycle Works. Thanks...
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September 22, 2020
Rumpl Taps Compendium Limited to Jump Start New Zealand Distribution
PORTLAND, Ore. (September 22, 2020) – Rumpl, the category leader in technical blankets, has announced a distribution partnership with Compendium Limited, a distributor in the New Zealand and Pacific Island region known for representing sustainable brands within the outdoor, sports and categories. The partnership begins in September 2020. “New Zealand...
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September 22, 2020
ORTOVOX Selects Joel Anderson to Lead Northwest Sales Efforts
LONGMONT, Colo. (September 22, 2020) – Today, ORTOVOX, the global expert in avalanche safety equipment and technical mountainwear, announces a partnership with Elevated Adventures LLC, an agency owned by Joel Anderson, to lead sales efforts in the Northwest. As ORTOVOX celebrates its fourth consecutive year of double-digit turnover sales growth in the...
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September 22, 2020
Dakine Celebrates 25 Years of Heli Series with Relaunch of Original Heli Pack from 1996
LOS ANGELES (September 22, 2020) — Today, Dakine celebrates 25 years of rider-driven design and trusted backcountry performance with the brand’s launch of an updated Heli Series collection, featuring a recalibrated fit, increased durability and recycled materials. The new collection pays homage to Dakine’s first-to-market backcountry backpack with a new...
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September 22, 2020
A Bright Future for Knog and Darby Communications
September 22, 2020 – Melbourne, Australia – Knog, the award-winning manufacturer of unconventional bike accessories and outdoor lighting products, is proud to announce its partnership with PR and Digital Marketing agency Darby Communications. Connected by a strong mutual relationship with Vancouver-based Eartheasy Distribution, Darby Communications will assist Knog with bolstering...
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September 22, 2020
US Trail Running Conference announces sponsor partnership with Race Directors HQ
Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced a sponsor partnership with Race Directors HQ. Race Directors HQ is an online resource and community network for race directors, providing tools, how-to guides, document templates, product reviews and expert advice on all aspects...
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September 22, 2020
TINCUP® Mountain Whiskey and American Alpine Club Team Up to Fund Adventure-Craving Duos
DENVER (Sept. 22, 2020) – TINCUP® Mountain Whiskey and the American Alpine Club (AAC) are pleased to announce a new program with the launch of the Partner In Adventure Grant. The grant, which is open to duos 21+ of all experience levels, seeks to fund outdoor educational experiences and support...
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September 22, 2020
Robust Success: VSSL JAVA Surpasses Kickstarter Goal by 1,500 Percent
ABBOTSFORD, British Columbia – September 22, 2020 – VSSL, creator of modern preparedness essentials for the outdoors, last week ended a successful Kickstarter campaign for the JAVA – surpassing the brand’s $25,000 CAD goal by 1,500 percent. The JAVA - a premium, ultra-durable, portable hand coffee grinder – was the...
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