April 5, 2018

Tailwind Nutrition Announces Global Informed-Choice Certification

Durango, CO – April 5, 2018 –  Colorado-based sports drink mix manufacturer, Tailwind Nutrition is proud to announce that their original Endurance Fuel is now Informed-Choice Finished Product Certified. Products certified by Informed-Choice serve as the global gold standard, demonstrating the highest level of commitment to quality assurance available to...

April 5, 2018

Appalachian Outfitters to present art, music, education and special event calendar in Cuyahoga Valley National Park

PENINSULA, OHIO (FOR IMMEDIATE RELEASE) -- Appalachian Outfitters, the award-winning independent specialty retailer and Grassroots Outdoor Alliance member, this week announced its role as a 2018 presenting sponsor for the Conservancy for Cuyahoga Valley National Park public programs. Founded in 1988, Appalachian Outfitters is a family-owned business including two shops (Peninsula, Lodi) and the Kendall Cliffs rock gym (Peninsula).  Their Peninsula shop and gym is situated just outside the...

April 5, 2018

TREW’s Powfish Collection: Mission Accomplished

Portland, OR (April 5, 2018) -- TREW, designers and builders of style-inspired kick-ass performance outdoor apparel, are celebrating after the release of their first limited edition collection, the Powfish. “It was an experiment with small batch production and brand collabs, and we’re popping corks, ‘cause we get to do it...

April 5, 2018

Orange Mud Partners with Siskiyou Challenge!

Castle Rock, CO (April 5, 2018) – Orange Mud is proud to be sponsoring the 2018 Siskiyou Challenge for the 8th annual running of this multi-sport relay!  The Siskiyou Challenge is a benefit for Rogue Valley Farm to School which actively has programs in 7 local school districts in Jackson...

April 4, 2018

POC Adds Carbon Full-Face Helmet to Spring 2018 Collection

PARK CITY, Utah (April 4, 2018) — Building on the launch of its SPIN and Clarity technologies for mountain bike helmets and eyewear, POC introduces its latest innovation, the Coron Air Carbon SPIN. Designed for downhill and enduro riders, the Coron Air Carbon SPIN is a lightweight, full-face helmet that...

April 3, 2018

Yakima Teams Up with Poler with Limited-Edition SkyRise Rooftop Tent

Lake Oswego, Ore., April 3, 2018 – Oregon-based outdoor lifestyle companies Yakima Products and Poler Stuff have teamed up for the limited-edition SkyRise rooftop tent. The Yakima X Poler SkyRise is a new take on Yakima’s popular tent, featuring Poler’s signature fuzzy camo pattern. “We’re longtime fans of Poler and...

April 3, 2018

Grassroots Connect buying show welcomes new exhibitors Cotopaxi, Helinox, Meridian Line, Simms and tasc Performance

KNOXVILLE, TENNESSEE (April 3, 2018) – Grassroots Connect, the four-day national buying show for independent specialty retail, is welcoming five first-time vendor exhibitors to their spring event at the Knoxville Convention Center, June 14-17, 2018. Hosted by Grassroots Outdoor Alliance, Grassroots Connect is an invitation-only show for independent specialty retailers,...

April 2, 2018

Orange Mud Launches Endurance Pack v2.0

Castle Rock, CO (April 3, 2018) – Orange Mud has launched version 2.0 of one of their best-selling packs. The Endurance Pack 2.0 comes with an upgraded chest harness to enhance comfort, maximize fit adjustments, and increase storage capacity. New, Improved Chest Harness The primary changes to the Endurance Pack...

April 2, 2018

Inov-8 Launches Downhill Running Race On World’s Most Notorious Ski Slope

For the first time ever, runners are being given the opportunity to race down the world’s most notorious ski slope. Featuring blind drops, daredevil jumps and an insanely steep gradient of 80%, the legendary Streif, on the Hahnenkamm mountain in Kitzbühel, Austria, is regarded as the ultimate challenge for downhill skiers...

April 2, 2018

Outdoor and Craft Brew Companies Put Public Lands Before Profit

BEND, Ore. (April 2, 2018) – Outdoor and craft brew companies are putting public lands before profit throughout the month of April by hosting “We Keep It Wild” online promotions to benefit The Conservation Alliance. Funds raised will help further the Alliance’s mission to protect wild places for their habitat...