Sports News and Press Releases about Outdoor Industry Sponsorships
Want to stay up to date on the latest press releases and news about sponsorships in the outdoor sports industry? Scroll below to view all outdoor sports sponsorship news.
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March 16, 2022
Gnarly Nutrition joins as a partner for Lael Wilcox’s GRIT Cycling Mentorship Program
Salt Lake City, UT (March 16, 2022)/OUTDOOR SPORTSWIRE/ - Gnarly Nutrition athlete Lael Wilcox started the GRIT (Girls Riding Into Tomorrow) program with Cait Rodriguez in Alaska in 2017. Both accomplished cyclists, Lael and Cait are passionate about getting more people on bikes and formed GRIT to give young girls access...
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March 16, 2022
Marmot Welcomes Two New Members to Marmot Mountain Club Ambassador Team
Rohnert Park, Calif. /OUTDOOR SPORTSWIRE/ - Marmot is growing the historical Marmot Mountain Club by adding Alex Johnson and Max Djenohan to the already strong roster, but that’s not all. Marmot has also completely restructured this ambassador program with a dedicated focus on equity, culture and personalized agreements with each member...
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March 8, 2022
onX Backcountry Teams Up with SheJumps as Exclusive Navigation Partner
Missoula, Mont. – March 8, 2022 /OUTDOOR SPORTSWIRE/ - onX Backcountry, an outdoor navigation and discovery app, is partnering with SheJumps, a nonprofit with the vision of unearthing the potential of all women and girls through outdoor play. As SheJumps’ official navigation partner, onX Backcountry aims to make the outdoors more inclusive...
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March 8, 2022
Mammut Announces Second Annual Women’s Scholarship in Partnership with American Mountain Guides Association
(Williston, VT) March 8, 2022/OUTDOOR SPORTSWIRE/ - Mammut, premiere mountain safety and outdoor brand, has announced their second annual women’s specific scholarship in partnership with the American Mountain Guides Association (AMGA). The recipient will be awarded a full AMGA scholarship in any mountain guide course or exam and receive a complete...
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March 7, 2022
World’s Most Accomplished Mountain Athlete Kilian Jornet Joins Team COROS
Irvine, CA, March 7, 2022/OUTDOOR SPORTSWIRE/ - COROS Wearables Inc., makers of innovative performance GPS watches is introducing Mountain Running and Ski Mountaineering World Champion Kilian Jornet and World Champion Mountain Runner Emelie Forsberg as its newest Pro Athlete Ambassadors. This partnership is yet another sign of the COROS brand’s commitment...
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March 2, 2022
BUFF Partners With Momentum Camps and Launches New Collection
SANTA ROSA, California (March 2, 2022) /OUTDOOR SPORTSWIRE/ - BUFF®, creators of versatile performance head and neckwear for all-season outdoor enthusiasts and athletes, is proud to announce its increased 2022 partnership with Momentum Camps; giving a young skier or snowboarder the opportunity to ride and train like the pros this...
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March 2, 2022
Arc’teryx Welcomes Climber Ashima Shiraishi to Global Athlete Team
NORTH VANCOUVER, Canada, March 1, 2022 /OUTDOOR SPORTSWIRE/ - Arc’teryx Equipment, the global design company specializing in technical high-performance outerwear and equipment, welcomes climber Ashima Shiraishi to the Arc’teryx athlete team. Born in New York City to Japanese artist immigrants, Ashima discovered climbing at the age of six at Central Park’s...
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February 28, 2022
SPY+ Expands Roster of Change Agents with New European Snow Team Members
Carlsbad, Calif./OUTDOOR SPORTSWIRE/ - SPY+ is expanding its multidimensional crew of international Change Makers with a stacked lineup of skiers and snowboarders representing some of the most creative snow sliders across Europe. The revamped SPY+ cohort of intercontinental supporters has expanded to include professional skier Laurent De Martin, professional snowboarders...
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February 24, 2022
Marmot Relaunches Marmot Research Team
Rohnert Park, Calif. — Feb 24, 2022 /OUTDOOR SPORTSWIRE/ - Marmot is returning to its roots by revamping the original Marmot Research Team, and redefining what it means to test and evaluate its gear across a wide range of users. In 1971 the Marmot Mountain Club was founded by UC...
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February 15, 2022
Redline Launches New BMX Race Development Team: Redline/Dvide
KENT, Wash., (Feb. 15, 2022)/OUTDOOR SPORTSWIRE/ - Redline, a classic BMX bike brand, is launching a new BMX Race Development Team: Redline/Dvide, working with key athletes to support and develop the future of BMX racing. “Redline’s extensive legacy in BMX, dating back to 1974, is deeply rooted in the sport’s conception...
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February 14, 2022
Mountain Hardwear Announces Title Sponsorship of No Man’s Land Film Festival
Richmond, Calif. (Feb. 14, 2022) /OUTDOOR SPORSTWIRE/ - Mountain Hardwear, leaders in performance equipment and apparel for climbers, mountaineers and outdoor athletes, is proud to announce its partnership with No Man’s Land Film Festival as the event’s first-ever title sponsor. Together, Mountain Hardwear and No Man’s Land hope to build...
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February 11, 2022
Grundéns Ambassador Bradley Roy Wins First 2022 Bass Pro Tour Stage
February 11, 2022 (Poulsbo, WA) /OUTDOOR SPORTSWIRE/ - Grundéns, producer of the world’s leading fishing apparel and footwear, proudly announces that bass fishing ambassador Bradley Roy won the Major League Fishing Bass Pro Tour stop at Caney Creek, Lake D’Arbonne, Bussey Brake in West Monroe, Louisiana this week. A total...
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February 11, 2022
BCA Announces Snow Safety Partnership With Legendary Snowboarder Pat Moore
BOULDER, CO/OUTDOOR SPORTSWIRE/ - Backcountry Access (BCA) is excited to announce the recent addition of professional snowboarder Pat Moore to the BCA Ambassador Team. Moore, originally from Waterville Valley, NH, gained fame in the world of snowboarding as a longtime SuperPipe and Slopestyle competitor—capturing gold, silver, and bronze at X...
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February 8, 2022
Superfeet Accepting Applications For 2022 Ambassador Team
FERNDALE, Wash. (Feb. 8, 2022) /OUTDOOR SPORTSWIRE/ - Superfeet, the global insole industry leader, is now accepting applications for its 2022 ambassador team. Superfeet aims to onboard a diverse group of qualified individuals who spend a substantial amount of time on their feet, whether through running, hiking or recreational walking while...
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February 3, 2022
Kitsbow Opens Applications for 2022 Ambassador Program
Old Fort, N.C. (February 3, 2022) /OUTDOOR SPORTSWIRE/ - Kitsbow Cycling Apparel is seeking applicants for its 2022 Ambassador program. The premium cycling apparel brand is looking for brand ambassadors who are passionate when it comes to community, cycling and outdoor adventures. Since relocating to Old Fort, N.C. in late...
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February 1, 2022
Salomon Freeski Athlete Drew Petersen Releases Ups and Downs, a Film About Mental Health
Ogden, Utah (Feb. 1, 2022) – Now playing on Salomon TV and YouTube, Ups and Downs is a film by Salomon freeski athlete Drew Petersen that chronicles Petersen’s personal story through the peaks and valleys of PTSD, bipolar disorder, brain injuries, depression and struggles with suicidal thoughts. Moreover, it’s also...
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February 1, 2022
Boyne Resorts Names Helly Hansen Official Winter Uniform Supplier
BOYNE FALLS, Mich. (February 1, 2022) /OUTDOOR SPORTSWIRE/ - Boyne Resorts today officially announced its new four-season uniform partnership with Helly Hansen, a global leader in outdoor technical apparel trusted by professionals. Starting now and through Winter 2024/25, team members of the mountain operations and snowsports departments, including lift operators,...
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February 1, 2022
Cotopaxi Welcomes Eight Do Good Ambassadors to Roster
Salt Lake City, UT. February 1, 2022 /OUTDOOR SPORTSWIRE/ - Outdoor gear brand, and certified B Corp, Cotopaxi is proud to announce their Do Good Ambassador team. The Do Good Ambassadors are a group of mentors, humanitarians, environmentalists, creators, and community leaders, and Cotopaxi is excited to help celebrate their passions,...
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January 28, 2022
Here’s How Much Olympic Athletes Can Earn for Winning Medals, Sponsorship and More
More than half of U.S. Olympic hopefuls, or 59%, reported making less than $25,000 during the year of their respective Olympics, according to a COVID-19 impact survey distributed to 4,400 athletes by the United States Olympic & Paralympic Committee (USOPC). A total of 643 Olympic athletes and 94 Paralympic athletes...
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January 27, 2022
Wild Rye Selected by Ladies AllRide as Official Apparel Partner for 2022 and Beyond
KETCHUM, Idaho (January 27, 2022) /OUTDOOR SPORTSWIRE/ - Wild Rye, the apparel brand choice for women-identifying outdoor lovers, is excited to share that it has partnered with Ladies AllRide, the mountain bike skills camp series that brings women together to grow, learn and share the joys of mountain biking, as...
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January 26, 2022
Mammut Announces Safety Partnership with Full Circle Everest
(Williston, VT) January 26, 2022 /OUTDOOR SPORTSWIRE/ - Premiere mountain safety and outdoor brand Mammut, is proud to announce their partnership with Full Circle Expeditions (FCE), the first team of Black climbers to attempt a summit of Mount Everest, the highest peak in the world. Highlighting the barriers that continue...
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January 25, 2022
Dakine Teams Up with Natural Selection Tour as the Official Vest Sponsor
LOS ANGELES (January 25, 2022) — Dakine has been a trusted name in snowsports for over three decades, and today the brand is excited to announce its official vest sponsorship with Natural Selection Tour (NST), one of the world’s top snowboarding competitions where riders compete on the planet’s most challenging...
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January 20, 2022
Mammut Announces Learn to Ski or Ride Scholarship in Partnership with Copper Mountain
(Williston, VT) /OUTDOOR SPORTSWIRE/ - Mammut, premiere mountain safety and outdoor brand, is thrilled to announce its Learn to Ski or Ride Scholarship in partnership with Copper Mountain. As a part of their ongoing commitment to support inclusivity in the outdoors, Mammut and Copper created an all-inclusive learn to ski...
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January 20, 2022
Outdoor Prolink Professionals Donate Over $84,000 Throughout 2021
BOULDER, Colo. (January 20, 2022) /OUTDOOR SPORTSWIRE/ - Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, asks that their members give a micro-donation at checkout when making purchases on the outdoorprolink.com store. As an extra incentive, Outdoor Prolink matched donations on Giving...
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January 19, 2022
Elite Ultrarunner Kelly Wolf Joins La Sportiva
January 19th, 2022 (BOULDER, Colo.) /OUTDOOR SPORTSWIRE/ - La Sportiva, makers of the world’s finest mountain footwear, today announces that elite ultrarunner and mountain athlete Kelly Wolf joins the La Sportiva ambassador team. Effective immediately, Wolf will be outfitted head-to-toe in La Sportiva footwear and apparel. The Crested Butte athlete...