March 22, 2023

Kahtoola Sponsors Annual Pacific Crest Trail Safety Initiative

Flagstaff, Ariz. (March 22, 2023) /OUTDOOR SPORTSWIRE/ – Pacific Crest Trail (PCT) hiking season is underway in Southern California amid record snow levels, and for the third year, Kahtoola has partnered with the Trevor Spikes Program and the Fowler-O’Sullivan Foundation to promote hiking safety in honor of late hiker Trevor Laher....

March 22, 2023

Magma Renews Partnership with First Descents

Lakewood, CA (March 22, 2023) /OUTDOOR SPORTSWIRE/ – Magma Products, a leading maker of outdoor and marine grills and accessories, announces today it will continue to support and amplify its partnership with First Descents, a Colorado-based nonprofit that provides life-changing outdoor adventures to young adults impacted by cancer and other serious...

March 21, 2023

Article One and Professional Runner Nikki Hiltz Team Up to Support LGBTQ Youth

FLINT, Mich. (March 21, 2023) /OUTDOOR SPORTSWIRE/ – Article One, the independent eyewear brand, today announced a partnership with professional middle-distance runner Nikki Hiltz. Hiltz, the first openly non-binary runner to win a US Track and Field championship title, and Article One have established a collaborative relationship intended to prioritize services...

March 16, 2023

Nocs Provisions to Sponsor Western Surfing Association 2023 Championship Tour

ALPINE MEADOWS, Calif. - March 16, 2023 /OUTDOOR SPORTSWIRE/ – Nocs Provisions, maker of adventure-ready binoculars, monoculars, and accessories, today announces its sponsorship of the Western Surfing Association (WSA) 2023 Championship Tour, a nine-event tour for shortboard and longboard surfers of all ages. The WSA Championship Tour features over 600 competitor...

March 9, 2023

Altra Welcomes Adaptive Ultrarunner Jacky Hunt-Broersma to Altra Elite Athlete Team

DENVER (March 9, 2023) /OUTDOOR SPORTSWIRE/ – Altra, a leading innovator in performance running, is excited to welcome its newest ultra-athlete, Jacky Hunt-Broersma, to the Altra Elite Athlete Team. Ultra runner, cancer survivor and world record holder for running 104 marathons in 104 days, Hunt-Broersma is one of the most accomplished adaptive ultramarathoners...

March 8, 2023

Houdini Expands “Odd Band of Friends,” and relaunches “Houdini Hangouts” Adding Award-Winning Snowboarders Kjersti Buaas and Chanelle Sladics, Nurturing Female Camaraderie and Outdoor Adventures

STOCKHOLM (March 8, 2023) /OUTDOOR SPORTSWIRE/ – Houdini, the functional life wear company committed to designs that are timeless, versatile and minimalist, today announced it will expand its “odd band of friends”, adding accomplished snowboarders  Kjersti Buaas and Chanelle Sladics, combining their passion for snowboarding and van life traveling across Europe...

March 7, 2023

Altra Announces New Athletes to Elite Team

DENVER (March 7, 2023) /OUTDOOR SPORTSWIRE/ - Altra, a leading innovator in performance running, is excited to welcome its newest trail athletes, Careth Arnold and JP Giblin, to the Altra Elite Athlete Team. Throughout the year, these athletes – among the rest of the team – will wear Altra footwear...

February 28, 2023

Wild Rye Launches Versatile Technical and Lifestyle Collections for Spring 2023

Sun Valley, ID (Feb. 28, 2023) /OUTDOOR SPORTSWIRE/ - Wild Rye, the premiere outdoor lifestyle apparel brand designed for and by women-identifying adventurers, announces the launch of its spring 2023 collection featuring 15 new styles and product updates spanning bike, everyday fitness, and lifestyle products. This season’s collection boasts vibrant...

February 27, 2023

Tailwind Nutrition Athletes Dauwalter and Sonnesyn Race to Global Success at Transgrancanaria and The Birkie

  DURANGO, Colo. (Feb. 27, 2023) /OUTDOOR SPORTSWIRE/ - Tailwind Nutrition athletes had a banner weekend on both sides of the pond with Courtney Dauwalter dominating the Transgrancanaria Classic 128-kilometer race and Alayna Sonnesyn winning the 55-kilometer American Birkebeiner cross country ski race. Dauwalter finished the challenging course on the...

February 24, 2023

Why Did Eddie Bauer Lay Off Its Whole Team of Professional Athletes? It’s Complicated.

On Monday, January 30, alpinist and internationally certified guide Caroline George received an email from Eddie Bauer, her sponsor of nearly 15 years. She was expected to be on an important call with the company’s CEO, Tim Bantle, the following day. This is how it ends, I’m sure, she thought....