April 16, 2021

Base Performance Exclusive Nutrition Partner for Nastar Ski Nationals

Boulder, Colorado – BASE Performance, LLC, industry-leading provider of sports nutrition products announced today that it served as the exclusive 2021 nutrition partner for NASTAR 2021 Ski Nationals event (Aspen, CO April 5-10, 2021). "It was great to have BASE Performance at the NASTAR National Championships to introduce their products...

April 15, 2021

UltrAspire Welcomes Jeff Browning to the Elite Athlete Team

UltrAspire is thrilled to announce that Jeff Browning has joined the elite athlete team. UltrAspire has pioneered avenues for hydration accessories and lighting since the company launched in 2012, but innovation for CEO & Founder, Bryce Thatcher, has taken place for over 30 years. In that time Bryce has worked...

April 15, 2021

Team Evergreen Announces BOA Technology as Presenting Sponsor of The Hundo

EVERGREEN, COLO, April 15, 2021 — Team Evergreen Cycling, a cycling organization that prides itself on thoughtful philanthropic impact, is pleased to announce BOA® Technology as the presenting sponsor of this year’s Hundo mountain bike race, taking place on June 19th in the Buffalo Creek trail system. BOA Technology Inc.,...

April 14, 2021

The North Face Unveils Sport Climbing Uniforms for Tokyo

The North Face today unveiled the official sport climbing competition uniforms to be worn by athletes from the U.S., Japan, South Korea and Austria in Tokyo. Shop Eat Surf

April 13, 2021

Snowbasin Announces Multi-Year Partnership with Salomon

HUNTSVILLE, Utah (April 13, 2021) – Today, Snowbasin Resort and Salomon announce a new multi-year partnership in which Salomon will provide Snowbasin with equipment for rentals and lessons. The partnership between the two Northern Utah-based companies will add a community access point for Snowbasin guests and bolster offerings of the...

April 10, 2021

Western States, GU Energy Labs Reach Sponsorship Agreement

AUBURN, California – The Western States Endurance Run (WSER) and GU Energy Labs are proud to announce that GU Energy Labs is now the exclusive performance nutrition sponsor for Western States. “We are so excited to have GU as our exclusive nutrition sponsor,” said Diana Fitzpatrick, president of the Western...

April 9, 2021

KINeSYS Announces 2021 Champions

Vancouver, Canada - After launching their Brand Ambassador Program in the summer of 2019, North America’s leader in active sun care, KINeSYS Performance Sunscreen, has again activated their successful Ambassador Program for 2021. The 2021 Champion Team has grown in numbers with the selection of 65+ individuals who represent the...

April 9, 2021

Athletic Brewing Expands Partnership with Spartan into Canada and the UK

BOSTON, Mass. – Leading nonalcoholic craft brewer, Athletic Brewing, has renewed its partnership with Spartan®, maintaining its designation as the “Official Nonalcoholic Beverage” of the world’s leading endurance sports and wellness brand. The multi-year renewal agreement also sees the partnership expand beyond the US, into Spartan race markets in Canada...

April 8, 2021

Backcountry to Launch Program Featuring Sponsored Advocates to Foster Inclusivity in the Outdoors

PARK CITY, Utah (April 8, 2021) – Backcountry, the premier specialty retailer and manufacturer of outdoor gear and apparel, announces the launch of its new Breaking Trail Program. The program consists of a team of seven Trailbreakers— allies and outdoor leaders who drive meaningful conversation and enact positive changes in...

April 8, 2021

INFINIT Nutrition Announces 2021 Team INFINIT Elite Roster

Cincinnati, OH, April 8, 2021 – INFINIT Nutrition, the original all-in-one custom sports drink company is pleased to announce its 2021 Team INFINIT Elite roster. Seventeen athletes are returning from the 2020 roster with three new members joining the team for 2021 including Olympian and professional triathlete, Ben Kanute along...