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November 11, 2019
SportRx Becomes Five-Time Recipient of Outside Magazine’s Best Places to Work in America
San Diego, CA — SportRx, the leader in sports prescription eyewear, has been recognized among Outside Magazine’s Best Places to Work in America for the fifth time. SportRx was noted for maintaining perks like flexible paid time off, annual team trips and excursions, and even home-brewed beers on tap in...
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November 11, 2019
REGGIE Ramble Gravel Grinder 2020 Date Set: Registration Opens Nov 15th
Port Hope ON, Canada (November 11, 2019) — Building on the momentum of the first REGGIE Ramble, REGGIE has announced they will again host their gravel event in 2020, with the same formula that challenges riders with three distance options over a mix of surfaces, and terrain offering a truly...
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November 8, 2019
Diamond Brand Gear Elevates the Camping Experience with the New Atlas Canvas Wall Tent
Asheville, NC – November 8, 2019 – Diamond Brand Gear, an American outdoor gear maker, is excited to debut an updated, modern approach to the classic wall tent. The newest addition to the brand’s line of legendary Canvas Wall Tents, the Atlas, expands upon the best features of previous generations to create the...
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November 7, 2019
PEARL iZUMi Introduces New Footwear Styles for Fall 2019
LOUISVILLE, Colo., (November, 7 2019) — PEARL iZUMi, the world’s leader in cycling apparel and footwear, introduces a number of new shoes, including the brand’s first ever shoe designed specifically for gravel riding, a women’s style designed exclusively for indoor studio cycling and a new top performing road shoe featuring...
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November 7, 2019
Front Runner Outfitters Turns The New Toyota RAV4 Into Dream Adventuremobile
LOS ANGELES (Nov. 7, 2019) – Front Runner Outfitters transforms Toyota’s 5th generation RAV4 from an everyday commuter to a weekend warrior rig with the release of the Toyota RAV4 Slimline II Roof Rack Kit. The all new roof rack will allow 2019 RAV4 owners to customize their vehicles to meet...
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November 6, 2019
Local worldwide and always expanding: KAVU taps Bizness Enabler for Germany and Austria distribution
SEATTLE – KAVU’s brand of true outdoor wear just got a leg up in the international scene, signing on with distributor Bizness Enabler GmbH to bring the full line to Germany and Austria for Spring 2020. Born in the Pacific Northwest, KAVU is outdoor lifestyle apparel, an international fashion label...
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November 6, 2019
Injinji Launches Everyday Upcycled Collection in North America
Injinji®, the innovator of the patented five-toe- Performance Toesock™ for runners and outdoor enthusiasts, announces the launch of its newest addition to the Injinji Everyday line with the Everyday Upcycled collection. Available for purchase beginning today on injinji.com, the new, limited-edition collection incorporates sustainable design, an upcycled fabric blend, and the supreme sock engineering technology...
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November 5, 2019
The Conservation Alliance Heads to Washington D.C. with Outdoor and Craft Brew Business Leaders
Bend, Ore., November 5, 2019– The Conservation Alliance is in Washington D.C. this week advocating for land and water protections across the country. Conservation Alliance staff is joined by representatives from five member companies including Backpacker’s Pantry, Duct Tape Then Beer, Kiitella, New Belgium Brewing, and Patagonia. The group will...
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November 5, 2019
Merrell launches film on Triple Crown of Hiking
ROCKFORD, Mich. (Nov. 5, 2019) — “The Crown” features thru hiker, veteran and Merrell Ambassador Will “Akuna” Robinson as he completes the Triple Crown of Hiking: the Appalachian Trail, the Pacific Crest Trail, and the Continental Divide Trail. The film shares Robinson’s thoughts on this incredible achievement that made him the...
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November 5, 2019
PrimaLoft® P.U.R.E.™ Manufacturing Technology Reduces Carbon Emissions by up to 48%
LATHAM, N.Y. (Nov. 5, 2019) – PrimaLoft, Inc., the world leader in advanced material technology, today introduced PrimaLoft® P.U.R.E.™, a proprietary manufacturing technique that reduces carbon emissions by as much as 48%. P.U.R.E., which stands for “Produced Using Reduced Emissions,” is the latest development in PrimaLoft’s Relentlessly Responsible commitment to...