Sweet Protection Enhances Sales and PR Efforts With Addition of Two New Agencies

August 31, 2018

Sweet Protection, announced today the hiring of two specialized agencies

Boulder, CO (August 31, 2018) – Sweet Protection, makers of high-performance helmets and protective gear, announced today the hiring of two specialized agencies to bolster Sales and PR efforts for their brand in North America.

Massachusetts based Read & Run, Inc. will manage New England sales for Sweet Protection’s products, including helmets, technical clothing, and apparel. Read & Run’s founder, Dana Greenwood, will oversee Sweet’s sales efforts in the Northeast and is fired-up to join the team:

“I’m delighted to join the Sweet Protection team! My team is beyond enthusiastic to have this opportunity with Sweet and excited about the direction of the brand.”

Greenwood has deep roots in skiing and was a member of the 4-time USCSA National Championship Ski Team at Sierra Nevada College (winning individual Slalom National Championship his senior year). In addition to his new position with Sweet Protection, Dana is the Territory Manager (New England) for Blizzard & Tecnica Alpine, Tecnica Footwear, Fast Strap, and K&B Sports. He currently lives in his truck & Wrentham, MA with his wife Amanda and 2 kids, Michaela ‘Mikey’ and Griffin.

One of the fastest growing companies in the International outdoor equipment market, Sweet Protection is committed to raising the profile of their award-winning products in North America. In preparation for another season of hyper-growth, Sweet Protection has appointed Boulder-based Meteorite PR as their public relations agency of record. Meteorite PR will focus on introducing Sweet Protection products to top-tier endemic and lifestyle media outlets as well as freelance writers and bloggers in the outdoor space.

“This is a fantastic opportunity for Meteorite PR to work with a brand that gave helmets to an entire industry of skiers, bikers, and paddlers,” said Henderson. “We’re thrilled to be the PR agency of record for Sweet Protection. Sweet Protection perfectly compliments the high-end and industry-leading brands we are already working with.” 

About Sweet Protection

Based out of the small village of Trysil, in the midst of the Norwegian wilderness and close to the mountains, the Sweet Protection crew has been developing helmets, protection gear and technical clothing since 2000. The multi-award winning team of designers, skilled technicians and the amazing team of riders have pushed the envelope of what’s possible with functional equipment.

Media contact: Meteorite PR | Eric Henderson | | 307.690.2984 | @Meteorite_PR