Norrøna Debuts Reimagined Backcountry Freeride, Alpinism Outerwear Collections at Outdoor Retailer
November 6, 2018
Experience the all-new tamok and trollveggen collections ORWM booth no. 38043-UL
DENVER (November 6, 2018)—Norrøna, the Norwegian brand renowned for its premium, sustainably built outerwear, will exhibit its Winter 2019/20 assortment this week at Outdoor Retailer Winter Market in Denver. The tamok collection, built for hard-charging backcountry skiers and snowboarders, blends the lightweight performance of touring-specific garments with a more relaxed fit and contemporary aesthetic. The trollveggen collection, which has become a gold-standard among alpinists, leverages Norrøna’s 90-year legacy of technical apparel design and development to deliver the lightest, strongest and warmest mountaineering gear the brand has ever created.
“The new tamok and trollveggen collections are sure to amplify Norrøna’s already fast-growing credibility among core outdoor athletes and specialty retailers in the U.S.,” says Adam Chamberlain, U.S. sales manager for Norrøna. “While the two collections are designed and built for distinctly different uses, both feature state-of-the-art components and a high percentage of recycled fabrics, perfectly showcasing Norrøna’s steadfast commitment to category-specific design and industry-leading sustainability.”
To view the tamok and trollveggen collections, along with Norrøna’s complete Winter 2019/20 assortment, visit booth no. 38043-UL at Outdoor Retailer Winter Market, November 8 – 11, at the Denver Convention Center. Retail buyers can contact email@example.com to schedule an appointment. Please direct all media inquiries and meeting requests to Account Manager Brian Smith at firstname.lastname@example.org.
Inspired by a dark valley in Norway’s northernmost region, the tamok collection is a ski and snowboard line built for backcountry freeriding. Featuring toned-down colorways, relaxed styling and the latest in textile and construction technology, this collection blends contemporary aesthetics with industry-leading protection.
tamok Gore-Tex Pro Jacket ($649): The tamok Gore-Tex Pro Jacket is built with a highly durable and breathable, three-layer 70D X 160D recycled Gore-Tex Pro fabric and features reinforced 200D Gore-Tex Pro fabric on shoulders and elbows. Details include a relaxed fit, a chest vent with mesh, a large napoleon pocket, hand gaiters, underarm vents, a detachable powder skirt, asymmetric cuffs with Velcro adjustment, a radio/keycard pocket, and a helmet-compatible, single-hand-adjustable hood. The spacious lower hand pockets will not interfere with a backpack.
tamok Gore-Tex Pro Bibs ($549): Inspired by the classic workwear overall and built from 200D recycled Gore-Tex Pro fabric, these highly functional bibs offer the optimal combination of style and protection. Dual mesh-lined zipper vents keep the pow out and the air flowing. The left zip extends to the top of the bib for easy dressing and the Vectran-reinforced lower leg is kept loose to make room for ski and snowboard boots without having to use a zip. Other features include two spacious thigh pockets, two abdominal pockets, a key pocket, stretchy and adjustable suspenders, and a 4-way stretch panel in the back for increased movement and ventilation.
tamok down750 Jacket ($329): This warm and rugged down jacket is built to handle backcountry lines through tight trees yet is still is light enough to be accompanied by an outer layer. The durable, recycled 45D outer fabric has a natural and cotton-like feel but is windproof and is water resistant enough to handle light snow showers. The 750down fill is RDS 2.0 certified and the jacket packs down easily into your daypack as an essential part of your everyday on- or off-mountain kit. Other features include hand warming pockets with a soft lining, a neat napoleon pocket, a weather-protective hood with room for helmet and a packable pocket for easy storage in the pack.
Descending from Europe’s first-ever Gore-Tex jacket, the trollveggen collection is nothing short of legendary among hardcore mountaineers and alpinists. Trusted by the Norwegian Alpine Rescue Team, trollveggen pieces maximize mobility in steep and difficult terrain. Innovative security details and bomb-proof construction make trollveggen the best-performing alpine apparel available today.
trollveggen Gore-Tex Pro Jacket ($599): Dating back to Europe’s first Gore-Tex jacket in 1977, the iconic trollveggen Gore-Tex Pro Jacket is built for alpinists who require uncompromising protection, functionality and durability. Featuring a redesigned construction and a new, recycled Gore-Tex 70D wave fabric, the number of panels and seams have been decreased to provide a more ergonomic fit and increase durability. The jacket has two-way underarm zippers for ventilation and features a longer back hem for added protection. The storm-fitted hood fits a climbing helmet and the two napoleon chest pockets are kept high to avoid interference when using a harness. Two additional hand pockets offer extra storage and a hand warming option when belaying, and also conceal an adjustment cord, which can tighten the waistline. Despite the longer fit and extra pockets, we’ve managed to match the weight of the previous generation.
trollveggen ACE down950 Jacket (MSRP: S799): The trollveggen ACE down950 Jacket is Norrøna’s warmest and most durable down jacket for mountaineering. Engineered for adventurers aiming for rugged walls and high peaks, this down jacket is made with durable polyurethane-coated Vectran outer fabric. The trollveggen ACE down950 Jacket is windproof, highly water resistant and has both horizontal and vertical liquid-crystal polyester fibers to prevent further tear damage if an accident occurs. The exclusive RDS 2.0-certified 950-fill goose down offers superior warmth at a low weight. The laminated baffle construction prevents down leakage. The fit is athletic, enabling broad range of motion, perfect when challenging both the cold and steep mountains. Other features include practical hand-warming pockets, an insulating hood with a one-hand adjustment option and an inside pocket.
About Norrøna: In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, set Norrøna’s bearing: to search for the best in technical advancements, to create the ultimate in performance product. Today, four generations later, Norrøna is still a privately-held and family-operated company based in Oslo, Norway, seeking to redefine the meaning of fit, function and finish in sustainably sourced and built technical outerwear. www.norrona.com