Upslope Brewing Company Announces Limited Release Collaboration Beer

August 18, 2016

For the second-straight year, Upslope Brewing Company reveals its collaboration with the REEL ROCK Film Tour

BOULDER, Colorado (August 18, 2016) — Upslope Brewing Company, a nationally-decorated Boulder-based craft brewery, is proud to reveal its limited edition Experimental Hop IPA in collaboration with the REEL ROCK Film Tour.

For the past 11 years, the REEL ROCK Film Tour has defined the standard for climbing films with its annual offering of stunning action and compelling stories to audiences around the globe. REEL ROCK plans to raise the bar once again this year as it kicks off a worldwide tour with stops at over 450 locations across all seven continents.

This collaboration Experimental Hop IPA, available in 19.2-ounce limited release cans—and on draft in Upslope’s tap rooms—is brewed using a brand new hop variety, Idaho Experimental Hop #7. Hopped at over 3 pounds per barrel, this brew balances its pungent hop aroma with a light malt sweetness while boasting big notes of peach, apricot and a unique tea-like character. Pick a new line and savor this limited edition beer on your next adventure.

“’We’re thrilled to be partnering with the REEL ROCK Film Tour once again,” states Upslope Director of Sales and Marketing, Henry Wood. “It’s exciting to produce a limited release beer that coincides with inspiring events within the outdoor community and with a project that pairs so perfectly Upslope’s brand ethos.”

The eleventh-annual REEL ROCK film tour boasts five electric climbing flicks, which showcase a slew of the sport’s most iconic athletes and stories, including: Young Guns, a film featuring two of climbing’s up-and-comers, 15-year-old Ashima Shiraishi and 16-year-old Kai Lightner; Boys in the Bugs, showcasing elite-level crack climbers Will Stanhope and Matt Segal; Brette, which follows aspiring climber Brette Harrington on her global climbing journey; Rad Dad, starring Mike Libecki on his quest to conquer a series of first ascents; and Dodo’s Delight, a film capturing climbers Sean Villanueva O’Driscoll, Ben Ditto and brothers Nico and Oliver Favresse on a journey across the Arctic Circle, scaling unclimbed walls.

Release Party

To celebrate this year’s edition of the REEL ROCK collaboration beer, Upslope will host a party at its Flatiron Park tap room from 5:00 p.m. to 9:00 p.m. on Tuesday, Aug 23, 2016. Attendees will be the first to try the Experimental Hop IPA and enter for the chance to score prizes from Skratch Labs, Nite Ize, Healthy Skoop, Alpine Start Foods, Moosejaw Mountaineering, Boulder Adventure Lodge, Boulder Rock Club, Crimp Chimps and SENDER Films. The first 25 guests after 5:00 pm will receive a free collaboration brew on draft.

RSVP for the REEL ROCK Session IPA release party, here: https://www.facebook.com/events/1759711004252903/

About Upslope Brewing Company

Boulder-based Upslope Brewing Company is the creator of premium ales and lagers that are artfully crafted using natural ingredients. Packaged in aluminum cans for exceptional portability and because it’s best for the environment, Upslope complements the outdoor lifestyle and caters to the on-the-go beer enthusiast. The five flagship beers include: Pale Ale, India Pale Ale, Brown Ale, Craft Lager and Imperial India Pale Ale. Additional installments are offered in a Limited Release Series, the Lee Hill Series and the Tap Room Series. In an ongoing effort to protect watersheds nationwide, and the key ingredient in Upslope ales and lagers, one percent of Upslope Craft Lager can sales benefits local Trout Unlimited chapters in the state in which the beer is purchased. Learn more about Upslope at www.upslopebrewing.com.

For more information, contact:

Thacher Stone
Backbone Media

Lynn Munroe