La Sportiva Announces New Sales Representation in The Southwest

May 13, 2026

BOULDER, Colo. May 13, 2026) /OUTDOOR SPORTSWIRE/ – La Sportiva, makers of the world’s finest mountain gear, welcomes Coldstream Sales as its new sales representative in the Southwest. Led by Adam Selby, Coldstream Sales brings years of outdoor industry experience and a grounded understanding of the region’s specialty retail landscape to La Sportiva’s growing presence in the territory.

“We’re excited to be joining the La Sportiva family,” said Selby. “The gear speaks for itself, but what makes the brand stand out is its long-standing connection to climbing, trail running, skiing and alpine sports. La Sportiva has stayed true to the mountain communities that shaped it, and we’re excited to help carry that legacy forward in the Southwest.”

Selby lived in the Tahoe Area for 20 years and now resides in Reno, NV, making him well-positioned to support key accounts across the Southwest. His background in outdoor specialty sales and connection to the region’s climbing, trail running, skiing and outdoor communities make him a natural fit for the territory.

“Our work starts with understanding the shops, the product, and the region,” said Selby. “Strong sales representation is about more than taking orders. It’s about being present, knowing the line and helping retailers make the right decisions for their customers. We don’t just know the line because we sell it. We understand how it performs because we use it.”

“Bringing Coldstream Sales on board aligns perfectly with our vision for growth and community engagement in the Southwest,” said Jonathan Lantz, President of La Sportiva North America. “Adam’s experience, regional knowledge and active participation in outdoor sports are exactly what La Sportiva needs to continue supporting retailers and bringing our products to a wider audience in the region.”

About La Sportiva
With over 90 years of heritage, La Sportiva has unrivaled experience in building the world’s finest performance mountain footwear. Creating innovation through passion, La Sportiva now offers the most versatile technical climbing, mountaineering, Mountain Running® and hiking shoes on the market, along with a full line of ski mountaineering hardware and apparel. For more information on La Sportiva, visit www.lasportivausa.com or follow @Lasportivana on Instagram.

Media Contact:  
Sean Van Horn, Backbone
Phone: 970-963-4873
Email: sean.vanhorn@backbone.media