POWDR Adventure Lifestyle Co. Enlists Backbone Media to Amplify Corporate Communications

December 22, 2016

CARBONDALE, Colo., Dec. 22, 2016 – POWDR, with its portfolio of adventure-lifestyle properties such as Outside Television, Woodward, Human Movement, and nine mountain resorts including Copper, Mt. Bachelor, and Killington, has partnered with Backbone Media for corporate-communications efforts. As POWDR continues to empower its brands to maintain best-in-class status, Backbone Media will consult on communications strategy and execution.

“With its focus on adventure lifestyle and its portfolio of leading brands, POWDR is in the vanguard of the experiential movement,” says Penn Newhard, founder and managing partner of Backbone Media. “POWDR puts a premium on memorable experiences in inspiring places. Our company cultures are a great match, and we’re thrilled to help POWDR execute its goals.”

“As the top agency in the outdoor industry, Backbone Media is the perfect partner for POWDR,” says Jennifer Rudolph, who oversees corporate communications at POWDR. “POWDR’s ambition is to enable its family of brands to be the best possible versions of themselves, and Backbone’s expertise will help us deliver just that.”

Through its collections of destination properties, media platforms, and event programming, POWDR seeks to inspire, empower, and engage the adventure-lifestyle consumer. For more information, visit POWDR.com.

Media Contact
Sam Bass, Backbone Media, 970-963-4873 x137, sam.bass@backbonemedia.net

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POWDR is an adventure-lifestyle company that offers awesome experiences in amazing places. Within its portfolio are nine mountain resorts including Copper Mountain and Eldora Mountain Resort in Colorado; Killington and Pico Mountain in Vermont; Boreal Mountain Resort and Soda Springs in California’s Lake Tahoe region; Mt. Bachelor in Oregon, Lee Canyon in Nevada, and Gorgoza Park in Park City. POWDR owns the Woodward youth experiences, which include Woodward PA, Woodward Copper in Colorado, Woodward Tahoe, and Woodward West in Stallion Springs, CA. Through its ownership of Human Movement, POWDR fuels participation in the adventure lifestyle with a collection of festivals, themed runs, and branded events. Outside Television is the national active, outside-lifestyle programming network subsidiary of POWDR, and Sun Country Tours in Oregon is the company’s river-rafting outfitter. POWDR is headquartered in Park City, UT with offices in Louisville, CO.

About Backbone Media

Backbone Media targets, engages and inspires the active-lifestyle market through public relations, social media, content creation, and media planning and buying. For over 16 years, Backbone has worked with leading outdoor gear, apparel, technology, food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, CO.