April 14, 2026

La Sportiva Salt Lake City Retail Store Now Open, Grand Opening Celebration Set for April 18

BOULDER, Colo. (April 14, 2026) /OUTDOOR SPORTSWIRE/ - La Sportiva, maker of the world’s finest mountain gear, has officially opened its Salt Lake City retail store, located at 372 West 600 South. A Grand Opening celebration is planned for Saturday, April 18, bringing together athletes, media, and the local outdoor...

April 14, 2026

Backcountry Unveils Backcountry Garage Innovation Platform; Coalatree Becomes First Brand in Portfolio

COTTONWOOD HEIGHTS, Utah (April 14, 2026) /OUTDOOR SPORTSWIRE/ — Backcountry, the leading premium specialty retailer of outdoor gear and apparel, today announced the launch of Backcountry Garage — an innovation engine and brand incubator designed to empower founders with the resources, expertise, and distribution to scale great ideas. The first...

April 14, 2026

Outdoor brands look forward to Switchback Spring with common goals of retail exposure and industry connection

NEW ORLEANS (April 14, 2026) /OUTDOOR SPORTSWIRE/ – With less than two months before the doors open to Switchback Spring, the education and business gathering for the outdoor industry, a robust list of exhibiting outdoor brands is voicing aligned goals for the upcoming gathering in New Orleans (June 16-18, 2026)....

April 14, 2026

Santini and Polartec Introduce The New Aero Race Jersey Featuring Polartec® Power Dry™ With Recycled Carbon: Turning Carbon Emission into Aerodynamic Performance

April 14, 2026 /OUTDOOR SPORTSWIRE/ - Santini Cycling and Polartec, a Milliken & Company brand, announce the launch of the new AERO RACE jersey, a high-performance cycling garment that combines advanced aerodynamic engineering with next-generation textile innovation. Developed through a close collaboration between the two brands, the jersey represents a...

April 14, 2026

Norrøna Opens New Flagship Store on Regent Street in London

OSLO, Norway (April 14, 2026) /OUTDOOR SPORTSWIRE/ - The Norwegian family-owned and led outdoor brand Norrøna is preparing to open its new Flagship Store in the heart of London, on the prestigious Regent Street. The new store will offer the complete assortment of Norrøna's high-quality apparel and equipment. Jørgen Jørgensen, fourth-generation...

April 14, 2026

adidas Sport Eyewear Launches POWER VIZN™ Lens System

April 14, 2026 /OUTDOOR SPORTSWIRE/ - adidas Sport Eyewear, announces the launch of the new POWERVIZN™ Lens System, now integrated into every model in the collection. Developed through rigorous research and innovation, the new lens system represents a major step forward in performance eyewear, delivering enhanced clarity, optimized contrast and...

April 14, 2026

The North Face Introduces the Universal Collection: Inclusive Outdoor Gear for All Explorers

Denver, CO (April 14, 2026) /OUTDOOR SPORTSWIRE/ – The North Face today announces the launch of its Universal Collection — an all-new offering of camping and outdoor equipment and accessories - forged from insights from the adaptive and parasports community, catering to all explorers. By taking a radically inclusive design approach, this...

April 14, 2026

DEKA, The Global Fitness Racing Brand Announces New Partnership And Lanuch of Dedicated School Fitness Racing Event: DEKA Youth East Midlands 2026

Manchester, United Kingdom (April 14, 2026) /OUTDOOR SPORTSWIRE/ - DEKA, the decathlon of fitness racing and hybrid racing from the creators of Spartan™, is thrilled to announce its official partnership in the UK between DEKA YOUTH and EXCLSR, a revolutionary fitness challenge designed to supercharge physical education in schools through...

April 14, 2026

Showcased

Allyson J. Davis and Melissa Forman Launch Allez! Sports to Build the Future of Women’s Sports Media

(April 14, 2026, Los Angeles, CA) /OUTDOOR SPORTSWIRE/ - Veteran sports media executives Allyson J. Davis and Melissa Forman are filling the massive void in the women’s sports media ecosystem by launching Allez! Sports, a global multi-format, multi-distribution premium content and integrated marketing media company. Two months in, the company’s...

April 14, 2026

Smartwool Announces Sponsorship Agreement with Life Time

DENVER, Colorado (April 14, 2026) /OUTDOOR SPORTSWIRE/ - Smartwool today announced an agreement with Life Time (NYSE: LTH) that will bring high-performance Merino wool socks and performance apparel, as well as immersive brand experiences to Life Time’s unparalleled athletic country clubs and world-renowned athletic events. The arrangement includes in-club media...