February 23, 2026

Kari Traa Named Title Sponsor of TWELVE, a New Women-Led Ski Film Celebrating Friendship, Commitment, and Chasing Snow Year-Round

BOULDER, Colo. (February 23, 2025) /OUTDOOR SPORTSWIRE/ – Kari Traa, the women-founded Norwegian performance apparel brand built for women, by women, is proud to announce its role as title sponsor of TWELVE, an upcoming ski film that follows two best friends on a year long commitment to ski together every...

February 20, 2026

Reju and Goodwill of the Finger Lakes Celebrate Rochester as a Hub for Textile-To-Textile Circularity

ROCHESTER, N.Y. (February 20, 2026) /OUTDOOR SPORTSWIRE/ — Reju, the textile-to-textile regeneration company transforming post-consumer textiles into new materials, and Goodwill of the Finger Lakes gathered with dignitaries today to celebrate Rochester’s growing leadership in textile circularity highlighting how local partnerships are helping keep textiles in use, reduce waste, and create...

February 20, 2026

Cascade Designs, Inc. welcomes new VP of Sales

RENO, Nev. (Febuary 20, 2026) /OUTDOOR SPORTSWIRE/ — Cascade Designs, the parent company of Therm-a-Rest, MSR, Platypus, SealLine, PackTowl, and Varilite, announced today the hire of Jason McGibbon as Vice President of Sales. In this role, McGibbon will oversee sales strategy and execution, helping advance Cascade Designs’ commercial growth across...

February 19, 2026

TRAVOCA Expands U.S. Sales Leadership

Milwaukee, WI (February 19, 2026) /OUTDOOR SPORTSWIRE/ — TRAVOCA, an electric coolers and accessories brand built for overlanding, RVing, and car camping, is pleased to announce the addition of two proven outdoor industry professionals to its U.S. sales leadership team. Dave Hirst joins TRAVOCA as Western States Sales Director, and...

February 19, 2026

Verde Brand Communications Named Agency of Record for ThruDark in North America

Durango, Colo. (February 19, 2026) /OUTDOOR SPORTSWIRE/ – Verde Brand Communications, a Colorado-based public relations and brand communications agency known for its long-term, high-touch partnerships with outdoor and active-lifestyle brands, has been named Agency of Record for ThruDark in North America. The partnership will support ThruDark’s continued expansion in the U.S.,...

February 19, 2026

The American Serengeti Emerges: American Prairie Surpasses Size of Great Smoky Mountains National Park

Lewistown, Montana (February 19, 2026) /OUTDOOR SPORTSWIRE/ – American Prairie is pleased to announce a landmark year that has transformed more than 600,000 acres of Montana’s Northern Great Plains into one of the largest wild landscapes in the United States. Defined by strategic land acquisitions and the 20th anniversary of...

February 19, 2026

Yeti’s Q4 Tops Guidance, Outlook Disappoints

Yeti Holdings, Inc. reported fourth-quarter earnings slipped due to tariff pressures, while sales on an adjusted basis grew 5 percent as strength in soft coolers and bags offset flat drinkware sales in the U.S. amid promotional pressures. Quarterly results topped guidance; however, the 2026 outlook fell short of analyst targets....

February 19, 2026

Popfly Launches Storefronts, Empowering Outdoor Creators to Monetize Gear Recommendations

COSTA MESA, Calif. (February 19, 2026) /OUTDOOR SPORTSWIRE/ — Popfly, the platform purpose-built to connect brands with adventure creators, has launched Storefronts, a new way for outdoor and travel influencers to turn their hard-earned expertise into revenue. Storefronts allows creators to build curated visual gear guides by category (ex: Trail...

February 19, 2026

The Landmark Project Announces Partnership with the National Parks Conservation Association

Greenville, SC (February 19, 2026) /OUTDOOR SPORTSWIRE/ — The Landmark Project, a brand known for its park‑inspired artwork and deep connection to America’s public lands, announced a new partnership with the National Parks Conservation Association (NPCA), a century‑old nonprofit organization dedicated to protecting and strengthening the National Park System. This...

February 19, 2026

Free Fly Welcomes Brandon Cyr to Ambassador Team

CHARLESTON, South Carolina (February 19, 2026) /OUTDOOR SPORTSWIRE/ – Free Fly Apparel, the Charleston-based outdoor brand specializing in performance and lifestyle apparel made of viscose from bamboo, today announced its latest athlete partnership with well-respected Florida fishing guide, Capt. Brandon Cyr. Born and raised in Key West, Florida, Cyr grew...