January 13, 2025

Athletic Performance Company Veo Strip Announces Tom Kelley as CEO

PORTLAND, Oregon — January 13, 2025 /OUTDOOR SPORTSWIRE/ - Veo Strip, a start-up that created an innovative product to keep sweat from affecting an athlete’s vision during physical activities, today announced Tom Kelley as the company’s first CEO to lead all facets of the company. Kelley’s business career spans more...

January 13, 2025

​​NOT Just PINK – Sweet Protection Unveils Limited Edition Colorway

(BOULDER, CO - January 13, 2024) /OUTDOOR SPORTSWIRE/ - Sweet Protection is excited to unveil its limited-edition Candy Pink collection, featuring helmets and goggles, where performance meets bold style. This vibrant colorway reflects the brand’s commitment to top-tier protection, cutting-edge technology, and comfort. Designed to turn heads, the Candy Pink...

January 13, 2025

Adventure Cities Set to Premiere on OutsideTV in February 2025

January 13, 2025 /OUTDOOR SPORTSWIRE/ - The team at Heliconia is thrilled to announce that Adventure Cities will premiere on OutsideTV in February 2025! This milestone marks a significant achievement for Heliconia’s network distribution, as OutsideTV brings this fast-paced and exhilarating travel show to a wider audience. Adventure Cities takes audiences on...

January 13, 2025

Canadian Retailer Mountain Equipment Company Up For Sale

Mountain Equipment Company (MEC) is in the process of being sold again, but the deal has not been finalized or officially announced. SHOPeatSURF OUTDOOR

January 13, 2025

Black Girls RUN! & Jogology Announce New National Partnership

January 13, 2025 /OUTDOOR SPORTSWIRE/ - National running group Black Girls RUN! (BGR!) and performance running sock company, Jogology have announced a national partnership through 2026 to help bring exposure to both brands in the running space. “We are excited to have Jogology as an exclusive running sock partner. Their commitment...

January 13, 2025

Rumpl Welcomes Josh Simpson as New General Manager

Portland, Oregon (January 13, 2025) /OUTDOOR SPORTSWIRE/ - Rumpl is proud to announce the appointment of Josh Simpson as the brand’s new General Manager. This marks a pivotal evolution in leadership as Founder Wylie Robinson transitions to a new role as Chairman of the Board, focusing on product innovation and...

January 13, 2025

‘Major League Fishing Saturdays” Takes Over Outdoor Channel – The Weekend Destination for Premier Angling Action

DENVER (January 13, 2025) /OUTDOOR SPORTSWIRE/ - Reel in the excitement as ‘Major League Fishing Saturdays’ continues on Outdoor Channel from 12 p.m. to 4:30 p.m. ET. This block of unbeatable angling programming features the best tournament content from Major League Fishing and keeps fans glued to the action on...

January 10, 2025

Class-action lawsuit filed against Vail Resorts, alleging consumer deception during ski patrol strike

Three law firms have filed a class-action lawsuit against Vail Resorts, Inc. (NYSE: MTN), accusing the company of “deceptive and fraudulent business practices” for failing to disclose the impact of a ski patrol union strike during the peak holiday season at Park City Mountain Resort. TownLift

January 10, 2025

Fleet Feet Opens Locally-Owned Store in Burlington, NC

BURLINGTON, N.C. and CARRBORO, N.C. (January 10, 2025) — Fleet Feet, the nation's leading franchisor of locally owned run specialty stores, will open a new location in Burlington, N.C., on Jan. 10, 2025, at 3816 Rural Retreat Road. This will be the third Fleet Feet store owned by John and...

January 9, 2025

Craft Sportswear Launches High-Performance Teamwear Collection in the U.S.

SEATTLE – January 9, 2025 /OUTDOOR SPORTSWIRE/ - Craft Sportswear, the Swedish brand renowned for its commitment to innovation and excellence in endurance sports, is thrilled to announce the launch of its Teamwear Collection in the United States. This move marks the introduction of Craft’s decades of expertise in outfitting...