Sports News and Press Releases about Outdoor Industry Business
Want to stay up to date on the latest press releases and business news in the outdoor sports and camping industries? Scroll below to view all outdoor industry business news.
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January 6, 2021
ATRA celebrates 25 years with a new and refreshed look
Colorado Springs - To celebrate the 25th Anniversary of the American Trail Running Association (ATRA), the non-profit is evolving its brand identity. Today ATRA unveils a new logo, colors and font on its website and social media accounts. Founded in Colorado, ATRA has always been a user-driven and grassroots organization...
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January 6, 2021
77 Businesses and The Conservation Alliance Urge President-Elect Biden To Take Immediate Action To Protect the Arctic Refuge
Bend, Ore., January 6, 2021– The Conservation Alliance and 77 business members spanning the outdoor, craft beverage, financial, and renewable energy industries penned a letter to President-Elect Biden urging him to take immediate action to protect the Arctic National Wildlife Refuge from oil development. “Protecting the Arctic Refuge has been...
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January 6, 2021
MYLAPS and Le Champion extend partnership
Haarlem/Alkmaar - After 25 years of cooperation, MYLAPS Sports Timing and sports organization Le Champion have signed a new agreement for 4 years. This means that all participants of Le Champion cycling, running and walking events until 2024 are ensured of the latest developments in timekeeping, live tracking and personal...
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January 5, 2021
Garmin Acquires Provider Of Emergency Monitoring And Response Services
Garmin International and Garmin Services announced the acquisition of all the assets of GEOS Worldwide Limited and its subsidiaries, which operates the International Emergency Response Coordination Center, the nerve center for SOS rescue efforts. SGB Media
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January 5, 2021
Most Fitness-Friendly Places for 2021
To locate the most fitness-friendly places for 2021, Smart Asset compared 301 metropolitan areas across the following metrics: percentage of residents who walk or bike to work, fitness professionals per 10,000 workers, fitness establishments per 10,000 establishments, the percentage of restaurants that are fast-food establishments and the average wage of...
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January 5, 2021
Roark Launches Run Amok: A Performance Trail Running Collection
Roark is proud to announce the release of a new path in performance apparel that values expression as much as it does function- Introducing, Run Amok. Encouraging freedom of expression through movement, the Run Amok collection has the active adventure-enthusiast covered; pillar to post. From trail running, to training for...
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January 5, 2021
YNIQ Eyewear selects the Vail Valley as its North American home, names Progression Brands Group as Operating Partner
Media Release – Stockholm, Sweden and Eagle, Colorado – January 5, 2021 YNIQ Eyewear (Spoxury TR Group AB) announces that it has selected the Vail Valley as its North American home and Progression Brands Group (PBG) as its North American Operating Partner. Yniq’s decision to partner with PBG and call...
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January 5, 2021
Ascent Protein Brings Back a Fan-Favorite Flavor in Limited-Time-Only Release of Strawberry Native Fuel® Protein
DENVER, COLORADO - January 5, 2020 - This week, Ascent Protein announced a limited-time-only flavor release of their Native Fuel® Protein in Strawberry. Ascent previously released Strawberry in August 2020 and the flavor was so popular, they have brought it back again to kick off the start to the new...
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January 4, 2021
Safety issues mount as skiers hit backcountry in pandemic
Skiers and snowboarders flocked to the backcountry almost immediately after resorts across the country shut down last spring because of the coronavirus. Associated Press
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January 4, 2021
How Arc’teryx parkas and Salomon hiking boots became high fashion
Urban guys are wearing technical outdoor gear from brands like Patagonia, And Wander and the North Face. They look like they could summit Everest—but they’re probably just running to Starbucks. WSJ [paywall]
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January 4, 2021
Every day that the National Parks are free in 2021
There's no better way to celebrate these holidays than by exploring our public lands. Outside
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December 30, 2020
onX Mapping App Acquires Adventure Projects Network
onX announced its acquisition of Adventure Projects, Inc., a network of websites and mobile apps with specific content for climbing, mountain biking, skiing, hiking, and other forms of outdoor recreation. onX will continue working with Adventure Projects’ network, and will also collaborate with outdoor and nonprofit partners to expand its...
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December 29, 2020
Crosson Ski, rygr Carve Out Relationship
TUKWILA, Wash. (Dec. 29, 2020)— Crosson Ski announces its partnership with active lifestyle marketing agency, rygr, which will provide public relations and marketing services to the Washington-based craft ski maker. Crosson Ski founder, Chase Englehart recently announced the arrival of Olympian Bode Miller as chief innovation officer, who joins former...
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December 28, 2020
Echelon Fitness Raises $65 Million
The financing is led by Goldman Sachs Growth, along with participation from existing investor, North Castle Partners. Echelon produces over 30 live classes daily and offers a library of nearly 5,000 on-demand, led by its team of trainers. SGB Media
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December 28, 2020
Salomon Expands Partnership with Locally to Launch ‘site2snow’ Program
OGDEN, Utah (Dec. 28, 2020) – Salomon and Locally are evolving their long-term partnership in order to provide customers with the option to purchase hardgoods products online and pick up in-store with premium retail partners. This expansion of services aligns with the shift in consumer behavior and will allow customers...
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December 24, 2020
The Ski Company That Wants to Sell Fewer Skis
Season Equipment, the ski and snowboard company skier Eric Pollard and snowboarder Austin Smith, together with industry vets from Armada, K2, and Line, are launching and selling skis and boards which will change the footprint and life span of products - to break the cycle of buying new gear every...
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December 23, 2020
Kane Footwear Names Purple Orange Brand Communications as Public Relations Agency of Record
Westport, CT — Kane Footwear, a new name in active recovery footwear, is pleased to announce a partnership with Purple Orange Brand Communications to oversee all PR efforts on behalf of the brand. Kane’s flagship slip-on shoe, the Revive, will launch on February 2, 2020 and is the company’s first...
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December 22, 2020
Gucci’s North Face Collaboration Officially Makes Hiking a Fashion Statement
Gucci revealed its collaboration with North Face, capitalizing on the current, situation-induced trend and hinting at how high fashion brands can better cater to the real-life needs, ideals and habits of its customers in the future. Footwear News
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December 22, 2020
Bass Pro parent to acquire Sportsman’s Warehouse
The Great American Outdoors Group, parent company of Bass Pro and Cabela’s, has agreed to acquire Sportsman's Warehouse for $18 in cash per share, bringing Bass Pro and Cabela's product brands, including fishing and hunting gear, to Sportsman's Warehouse. Retail Dive
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December 21, 2020
Ski Towns and the Ski Bums Who Staff Them, Ponder Their Survival
Mountain communities have faced plenty of challenges over the years—economic inequality and high rent, climate change and drought and wildfires, overtourism, but the ski town workforce, who often work multiple jobs to make ends meet, are finding it harder than ever to afford the cost of living. Adventure Journal
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December 21, 2020
The Conservation Alliance Announces Fourteen New Members
Bend, Ore. (December 21, 2020) – The Conservation Alliance is excited to welcome 14 new member organizations as we close out the 2020 year, adding to its growing list of more than 250 companies committed to conservation and the protection of North America’s wild places. These member organizations pool their...
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December 21, 2020
Grassroots Outdoor Alliance wraps up ‘year of resilience’ with 10 new retail members and strong 3Q and 4Q sales
ASHEVILLE, NC – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of independent specialty retail, is announcing the addition of 10 new retail members as well as strong 3Q and 4Q results, as the group puts the final touches on a challenging and wildly unpredictable year....
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December 21, 2020
PeopleForBikes Extends Partnership with International Mountain Bicycling Association
BOULDER, COLO. (December 21, 2020) — PeopleForBikes, the nation’s leading bicycle advocacy organization, is proud to announce a renewed partnership with the International Mountain Bicycling Association (IMBA), the world leader in mountain bike advocacy since 1988. “Our mission is to make biking better for everyone. Partnering with IMBA is a...
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December 21, 2020
Orvis Names Reenie Benziger Chief Product Officer
MANCHESTER, Vt. (Dec. 21, 2020) —Orvis, the family-owned and operated outdoor retailer that specializes in fly fishing gear, dog products and active lifestyle apparel, announces today that Reenie Benziger has been named chief product officer, effective January 11, 2021. In this new position, Benziger will provide executive oversight for all...
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December 19, 2020
Yahoo Finance Digital sales and China emerged as the twin pillars lifting Nike’s Q2 earnings
The sportswear giants’ Q2 revenue came in at $11.2 billion vs. $10.55 billion expected and $10.33 billion year over year. Earnings per share came in at 78 cents vs. 62 cents expected and 70 cents year over year. Digital sales and China emerged as the twin pillars lifting Nike’s Q2...