March 25, 2022

The Pro’s Closet adds two leadership hires

LOUISVILLE, CO (March 25, 2022)/OUTDOOR SPORTSWIRE/ - The Pro’s Closet (TPC) is thrilled to announce that Kaitlin Cameron has joined the company as their new Chief Marketing Officer, and Paul Calandrella as their Vice President of Strategic Initiatives. Cameron joins TPC after serving as the VP of Global Consumer Marketing at...

March 24, 2022

Rossignol Group announces a record year for 2021-22 season

Saint-Jean-de-Moirans, France /OUTDOOR SPORTSWIRE/ - Following a challenging 2020-21 winter season, the Rossignol Group is recording a strong rebound for winter 2022 with 28% growth in activity across its portfolio of brands. Currently celebrating its 115-year anniversary, and strong Racing results, the French group aims to build upon this momentum...

March 24, 2022

evo Celebrates the Hiring of Xandy Anderson as Head of Vertical Product and New Role for Director Ben Wallace

SEATTLE, Mar. 24, 2022 /OUTDOOR SPORTSWIRE/ - evo, the outdoor retail and experiences brand, announces today that outdoor industry veteran, Xandy Anderson will be joining the evo team in March as Head of Vertical Product to lead evo’s owned brand product lines. Anderson will bring more than a dozen years...

March 24, 2022

37.5Ⓡ Technology Names Purple Orange Digital Communications as PR Agency of Record

Boulder, CO (March 24, 2022) /OUTDOOR SPORTSWIRE/ - 37.5Ⓡ Technology, the leader in thermoregulation materials technology, is pleased to announce a new partnership with Purple Orange Brand Communications to manage all PR, SEO, and SEM efforts on behalf of the brand. 37.5’s temperature-regulating technology features the proprietary incorporation of active...

March 23, 2022

Moosejaw Announces 2022 Outdoor Accelerator Program Winners

MADISON HEIGHTS, Mich. (March 23, 2022) /OUTDOOR SPORTSWIRE/ - Moosejaw, a leading retailer specializing in outdoor gear and apparel, today announced the winners of its third-annual Outdoor Accelerator Program (MOA). Aimed at boosting startup companies and increasing diversity within the outdoor industry, the company received over 50 submissions, narrowing it...

March 23, 2022

Jackson Hole Mountain Resort to Replace Thunder Quad Chairlift Ahead of 2022-23 Season

(TETON VILLAGE, WYO. – MARCH 23, 2022)/OUTDOOR SPORTSWIRE/ - Jackson Hole Mountain Resort (JHMR) is pleased to announce that it will replace its Thunder quad chairlift with a faster and more powerful detachable quad chairlift ahead of the 2022-23 winter season. JHMR will bid farewell to the original Thunder lift (below)...

March 22, 2022

Amid War, Humanitarian Crises and Ecological Disasters, LifeStraw Offers a Critical Need: Safe Drinking Water

BALTIMORE (March 22, 2022) /OUTDOOR SPORTSWIRE/ - When conflict or environmental disasters force people to flee their homes, access to safe water is critical for survival. Today, LifeStraw®, an innovative, sustainable B Corp, released its 2021 Responsibility Report outlining all of the ways LifeStraw has extended access to safe drinking...

March 22, 2022

Pioneering TwICEme® Technology Selects Denny, ink. for Brand Communications in North America

Stockholm, Sweden (March 22, 2022)/OUTDOOR SPORTSWIRE/ - Swedish safe-tech company, Twiceme Technology, today announced the appointment of Jackson Hole, Wyoming-based Denny, ink. as its public relations agency of record in North America. Effectively immediately, Denny, ink. will implement a nationwide public relations and integrated media strategy to broaden brand awareness for...

March 22, 2022

Mizu signs Russell Winfield

Carlsbad, California, March 22nd, 2022 /OUTDOOR SPORTSWIRE/ - Mizu, producer of reusable stainless-steel products for an adventure-rich lifestyle — announced today the signing of snowboard industry icon Russell Winfield to its global ambassador team. Russell started his professional career as a grass roots team rider with Burton snowboards in 1991...

March 21, 2022

New Yosemite Reservation Requirements for 2022: All You Need to Know

Unusually high construction initiatives will force new reservation requirements for summer 2022, according to Yosemite officials. As concern over Yosemite Valley’s increasing traffic problem mounts and construction projects pile up, park officials responded with a new permit system. Gear Junkie