July 3, 2021

The North Face sunsets FutureLight logo following legal dispute

The North Face announced it will discontinue the logo the brand had used for its FutureLight apparel technology after an artist named Futura filed a trademark infringement lawsuit against the company. The artist claimed that the apparel technology’s logo resembled one of his atom designs - his “signature atomic element”...

July 2, 2021

What Eagle Creek’s Shutdown Spells For The Travel Luggage And Adventure Travel Markets

While VF Corp.’s decision to shutter travel luggage brand Eagle Creek this fall came as a blow to its employees and its founders for the adventure travel category, it’s hardly a death knell for the category or the adventure travel market.  Instead, it begs the question: Who benefits from the...

July 1, 2021

Anchorage RV rental company ordered to pay $110,000 over unfair treatment of tourists

The state attorney general’s office filed the civil action against Alaska Motor Home Inc. in 2019 because allegedly, the company’s owners took advantage of dozens of tourists in 2017 and 2018, charging exorbitant fees or canceling on short notice to rent vehicles to customers willing to pay higher prices. Anchorage...

July 1, 2021

Pensacola Sport’s Ray Palmer Elected Board Treasurer of Sports ETA

Pensacola, Fla. – Sports Events and Tourism Association (Sports ETA) announced new board leadership as elected at the Annual General Membership Meeting this week. Ray Palmer, STS, of Pensacola Sports was elected Board Treasurer. “It’s an honor to be selected by my peers to represent them on our industry’s national...

July 1, 2021

Salomon Unveils Sustainability Goals Around Events and Athletes

 OGDEN, Utah (July 1, 2021)— Today, Salomon announces new sustainability goals centered around its sports marketing efforts. The company, which celebrates deep, long-term partnerships with its mountain athletes and local sports communities, is committing to improve the carbon footprint of its in-person events and reduce the environmental impact of its...

June 30, 2021

El Jet’s Cantina + Sky Outpost Opening 2022

Grand Junction, CO (June 30, 2021) -- Led by Outdoor Industry stalwart and visionary Jen Taylor, El Jet’s Cantina + Sky Outpost will be a playground for families and adults, combining amazing food and world class outdoor recreation access with lodging and local history for an experience like no other....

June 30, 2021

HOKA ONE ONE® Strengthens Product Team with Senior Director Hires

(GOLETA, Calif.) June 30, 2021 –HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), announces the hiring of two key leadership positions on the product team. The new Senior Directors in footwear design and apparel will continue the brand’s mission to create groundbreaking, innovative performance products that challenge the...

June 30, 2021

Ruffwear Publishes Year One Climate Action Corps Progress Report, Applauds Goal to Become the World’s First Climate Positive Industry by 2030

BOULDER, Colo. – Ruffwear today released its 2020 Climate Action Corps Progress Report and shared in the announcement of an unprecedented goal to become the world’s first climate positive industry by 2030. A diverse group of more than 100 companies, including Ruffwear, and representing more than $25 billion in annual...

June 29, 2021

KUIU Partners With Nevada Department of Wildlife, Completing Third Conservation Direct Initiative

Dixon, CA (June 29th 2021) –  KUIU, the leading manufacturer of ultralight performance hunting gear, is excited to preserve hunting for generations to come with the latest efforts from their Conservation Direct program. Conservation Direct is a first-of-its-kind conservation initiative consisting entirely of company and customer-funded efforts, using every dollar...

June 29, 2021

Black Diamond Equipment Adds Boulder, CO, to its Growing Retail Operations in North America

SALT LAKE CITY, June 29, 2021 – Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, opens its doors to a new retail store in Boulder, Colorado. Black Diamond Equipment Boulder will officially open Saturday, July 10 from 10 a.m. to 6 p.m. “We look forward...