May 17, 2021

Nikwax Expands North American Team

{May 17, 2021, Seattle, WA}—Nikwax, the international leader in technical cleaners and waterproofing products for outdoor gear and apparel, has announced new hires accompanying its recent North American headquarters move. The new marketing staff will support current and future growth of the company in the outdoor industry and beyond. Selina...

May 16, 2021

Leigh Perkins, Who Built Orvis Into a Lifestyle Brand, Dies at 93

In 28 years at the company’s helm, he turned a small mail-order fishing tackle shop into a sporting brand with stores all over the country. New York Times

May 14, 2021

Authentic Brands Group Reportedly Offers $1B For Reebok. Adidas has been trying to offload Reebok since December

And now, Authentic Brands Group, owner of Sports Illustrated and athletic apparel and equipment brands like Airwalk, Prince Sports, Tapout, and Volcom, reportedly made an offer to buy Reebok for $1 billion. Front Office Sports

May 14, 2021

Inside The Call: Canada Goose Online Growth Accelerates

Canada Goose Inc.’s revenues rose 33.7% in the fourth quarter ended on March 28. In the quarter, sales reached $208.8 million compared to Wall Street’s consensus estimate of $159 million Canadian dollars. Earnings came in at $2.9 million, or 3 cents a share, up from $2.5 million, or 2 cents,...

May 14, 2021

Introducing the Maison Kitsuné x Helinox Collab

PARIS, France - May 14, 2021 - Maison Kitsuné, the Paris-meets-Tokyo fashion brand, and Helinox, the leader in packable, lightweight furniture and accessories, today announced a new collaboration that celebrates the outdoors as the natural summer playground. The collaboration, part of Maison Kitsuné’s Chillax Fox Heart of Summer wardrobe, includes...

May 13, 2021

CAKE Charts Path to Zero Emission Lifestyle with Backbone Media

Stockholm, Sweden – CAKE, the world’s leading manufacturer of premium, lightweight, electric motorcycles, has partnered with Backbone Media as its official public relations agency of record. With a proven track record of success, CAKE founder – and brainchild of POC – Stefan Ytterborn and the team at Backbone Media will...

May 13, 2021

YETI Sales Explode With 42% Growth And 260% Increase In Net Profits

YETI reported a net sales increase of 42% for the first-quarter (Q1) of 2021 bringing total revenue to $248 million, compared to $174 million during the same period last year. Net profit increased from $8.5 million in Q1 2020 to $30.5 million this year. The stellar results represent the highest...

May 12, 2021

Marmot Chooses Joy Over Suffering

Rohnert Park, Calif. – Marmot wants the outdoor industry to stop selling suffering. It’s time to reach new consumers and celebrate the real reason we all go outdoors: fun and friends. Marmot has completely refreshed, revamped and reinvented the category. Their Spring 2022 line looks like nothing else in the...

May 12, 2021

Merrell, Saucony Lead the Way for Wolverine Even as Overall Sales Fall Short of Expectations

For the three months ended April 3, revenues rose 16.3% to $510.7 million, compared with analysts’ expectations of $511.8 million. By brand, sales at Merrell improved nearly 25%, while Saucony surged close to 60%. Footwear News

May 12, 2021

Island Brands USA Launches Summer’s Two New Favorite Beers

Charleston, SC (May 2021)- Island Brands USA, producers of clean, better-for-you, super premium beer, is thrilled to announce the launch of their two newest products, Island Southern Peach & Island Lemonada. These two flavors are poised and ready to not only fuel awesome summer adventures, but also deliver a superior...