September 8, 2021

Dick’s Sporting Goods Goes Green, Launches Outdoor Sub-Brand Under Nonprofit Arm

The Dick’s Sporting Goods Foundation, a 501(c)(3) charity, started its Public Lands brand to benefit camping and outdoor access. Its new Public Lands Fund partners with 10 environmental nonprofits. This fall, the first two Dick’s Sporting Goods Public Lands concept stores will open. The two locations will take over space...

September 8, 2021

Continued COVID-19 Uncertainty Prompts Postponement of Denver and Boston In-Person Snowbound Festivals to November 2022

Park City, UTAH (Sept. 8, 2021) – With the utmost concern for the health and safety of attendees, exhibitors, sponsors, guests and staff, the in-person Snowbound Festivals in Denver, Colo., Nov. 5-7 and Boston, Mass., Nov. 19-21 are postponed until 2022. The resurgence of the COVID-19 virus and the ongoing...

September 8, 2021

Athleta Expands Its REI Co-op Partnership by 130 Stores to Hit $2B in Net Sales by 2023

Athleta has expanded its wholesale partnership with REI Co-op. With the expansion, the women’s activewear label will now deliver a curated selection of products in 135 of the outdoor retailer’s doors, as well as online. Prior to today’s announcement, Athleta was sold in just five REI locations. FN

September 8, 2021

Darby Communications Spices Up Client Roster

Asheville, NC – September 8, 2021 – Asheville-based PR and Digital Marketing Agency Darby Communications announces an expansion into the food and beverage industry with the addition of popular Asheville companies Poppy Hand-Crafted Popcorn, Nine Mile, and Devil’s Foot Beverage Company. To support the expansion and overall growth of the...

September 8, 2021

Cotopaxi Secures Growth Investment Led by Bain Capital Double Impact

Salt Lake City, UT – September 8, 2021 – Cotopaxi, an outdoor gear and apparel brand and Benefit Corporation, today announced that it has secured funding led by Bain Capital Double Impact, the impact investing strategy of Bain Capital. The investment will propel Cotopaxi’s global growth, sustainable products strategy, and...

September 8, 2021

Kryptonite Lock Launches Comprehensive, Retailer-Focused Education Guide For E-Bike Users

Canton, MA, USA – Kryptonite®, a brand of Allegion and manufacturer of class-leading locks, lights and security solutions for the bicycle industry, has launched a comprehensive online and in-store resource guide to help e-bike owners maintain the security of their valued purchase. The guide, which will be displayed through in-store...

September 8, 2021

Travis Campbell acquires Eagle Creek

VF Corporation announced today that Travis Campbell, the company’s former president of emerging brands, has acquired Eagle Creek from VF for an undisclosed amount. The sale includes all Eagle Creek assets and liabilities. It does not include any Eagle Creek or VF associates. Campbell has served as president of Smartwool, GM...

September 8, 2021

Alete™ Active Nutrition Announces Acquisition of Bonk Breaker® Nutrition in Continued Growth of Portfolio

San Francisco, Calif. — September 8, 2021 — Alete™ Active Nutrition is pleased to announce today the acquisition of Bonk Breaker® Nutrition, a long-time favorite nutrition brand among cyclists, runners, triathletes and professional sports teams. The acquisition is a great fit for both Alete Nutrition, formerly known as RoadRunnerTM Holdings and...

September 8, 2021

Swedish Sportswear Brand Houdini Expands Its Global Circularity Initiative, Setting Stage for Increased Engagement For Industry Experts, Brand and Users

 STOCKHOLM (September 8, 2021) -- Swedish sportswear brand Houdini, known for its firm commitment to circularity manufacturing and operational excellence, today announced it is expanding these global initiatives to engage with a broader scope of industry experts, brands and users. GDTRE, an Italian family investment firm, will become one of...

September 7, 2021

CANDIDE Announces Partnership with Global Sales Guys

LA CLUSAZ, France - September 7, 2021 - CANDIDE, founded by legendary freeskier Candide Thovex, today announces a new partnership with Global Sales Guys, which will represent the brand with its network of dealers in North America. Launched in 2020, CANDIDE offers a collection of technical outerwear, apparel and accessories...