March 2, 2026

REI Chief Merchant Kristin Shane on AI and Peak 28

Since joining REI as chief merchandising officer in March 2025, around the same time CEO Mary Beth Laughton took the helm, Kristin Shane has been tasked with helping turn around a co-op that rode the COVID outdoor boom before running into the same market contraction that has squeezed specialty retailers across the...

March 2, 2026

It’s “Turkey Season” on MyOutdoorTV

DENVER (March 2, 2026)/OUTDOOR SPORTSWIRE/ – MyOutdoorTV promises all the exhilarating, heart-pounding turkey hunting action – the first yelps, the thundering gobbles, the red-white-and-blue escape artists and the unbelievable shots – and it’s all on the premier streaming platform. Plus, you don’t have to get up at 3:30 in the morning...

February 27, 2026

Surf Industry Leader Says ‘It’s Chaos,’ and That Businesses Are Still Reeling Under Tariffs

Despite a recent ruling by the United States Supreme Court that many of President Donald Trump’s global tariffs are illegal, surf industry brands are still struggling to navigate an unstable economic landscape, according to Vipe Desai, executive director of the Surf Industry Members Association (SIMA). Following the ruling, Trump issued a...

February 26, 2026

Mammut North America Taps Emily Buck as Director of Marketing

BOULDER, Colo. (February 26, 2026) /OUTDOOR SPORTSWIRE/ – Mammut, the Swiss-based leader in performance mountain equipment, welcomes Emily Buck as its new Director of Marketing for North America. Bringing more than a decade of experience leading brand strategy and marketing for global outdoor brands, Buck will guide Mammut’s next phase...

February 25, 2026

California Opens 100+ of Miles of Trails to E-Bike Users, Utah to Follow Suit

The United States Forest Service has approved Class 1 pedal-assisted e-bikes on over 100 miles of trails in California's Lake Tahoe Basin Management Unit (LTBMU), marking a significant expansion of access. This change, part of the Basin Wide Trails Analysis project, opens 112 miles of existing trails and 26 miles...

February 25, 2026

Polartec Celebrates 45 Years of Fleece Innovation & Evolution

Planet Earth, The Universe (February 25, 2026) /OUTDOOR SPORTSWIRE/ - Forty-five years ago, Polartec® - a Milliken & Company brand - created the world’s first synthetic fleece, a lightweight alternative to heavy wool that revolutionized outdoor performance apparel and became a pioneering material breakthrough radically changing the industry. Recognized by...

February 25, 2026

SIDI launches Spring/Summer 2026 collection, marking a bold new era for the iconic brand

MASER, Italy (February 25, 2026) /OUTDOOR SPORTSWIRE/ – Since 1960, SIDI has been renowned for its dedication to quality and technical innovation, defining what performance footwear means for cyclists. SIDI's Spring/Summer 2026 collection combines advanced materials, updated aesthetics, and rider-first engineering to raise the standard across every discipline and every...

February 25, 2026

Black Diamond Brings Golden Carabiner Back to Colorado’s Front Range

SALT LAKE CITY, Utah /OUTDOOR SPORTSWIRE/ - Black Diamond Equipment, a global leader in climbing, skiing, and mountain sports apparel and equipment, is bringing its signature Golden Carabiner event back to Colorado’s Front Range this spring in tandem with specialty outdoor retailers, local climbing organizations, and the Access Fund. The scavenger...

February 25, 2026

BUFF® strengthens its Merino wool DNA: natural performance for every season

Barcelona /OUTDOOR SPORTSWIRE/ - BUFF®, a global leader in headwear and neckwear accessories and a point of reference for outdoor adventure enthusiasts for over thirty years, reinforces its commitment to responsible innovation with its Merino wool collection of headwear and neckwear designed to deliver comfort and maximum warmth in all weather...

February 25, 2026

How To Retain Employees: By Seirus Innovation

SAN DIEGO, CA (February, 2026) /OUTDOOR SPORTSWIRE/ - If there is magic in retaining employees longer, it seems Seirus might have a few tricks up its sleeve. The advantages of longer-tenured employees are numerous: A veteran work force helps leverage training costs, maintains institutional knowledge, increases productivity, creates culture and...