April 22, 2021

Land ‘N Sea Announces Distribution of Airhead and Sportsstuff Branded Products

Denver, CO (April 22,2021)– Airhead Sports Group (ASG) is pleased to announce Land ‘N Sea will resume distribution of Airhead and Sportsstuff outdoor watersports products for the 2021 summer season in the US and Canada.  Land ‘N Sea and ASG, both under new leadership for the past two years, recognize...

April 22, 2021

Osprey Moves from Distribution Model to Direct Fulfillment in Canada

Cortez, CO – April 22, 2021– Osprey, a leader in creating top-quality, high-performance innovative carry solutions, announced today a change in its distribution model in Canada. Starting June 2022, Osprey will begin direct fulfillment in Canada. Osprey has partnered with In-Sport Fashions for distribution in Canada since 2003. “In-Sport Fashions...

April 22, 2021

Outside Interactive partners with The Big Gear Show in Park City, Utah

PARK CITY, UT (4/20/21) – The Big Gear Show is proud to announce Outside Interactive as a supporting partner for its inaugural Park City, Utah event. The Big Gear Show brings together global brands and top North American retailers in the safest way—outside. The Big Gear Show attendees will have...

April 22, 2021

Maven to Build New World Headquarters in Lander

LANDER, Wyo. (April 22, 2021) – Maven Outdoor Equipment Company, a direct-to-consumer brand known for offering world-class optics at affordable prices, has entered into an agreement with the City of Lander and the Lander Economic Development Association (LEDA) to build a new world headquarters near the gateway entrance of Lander, Wyoming....

April 22, 2021

Stio is Climate Neutral

JACKSON, Wyo. (April 22, 2021) – With a commitment to being good stewards of the mountain life, Stio is proud to announce that it is officially Climate Neutral Certified. By partnering with Climate Neutral, Stio measured its carbon footprint for 2020, implemented steps to reduce its impact and has committed...

April 22, 2021

ROAM Media Unveils New Class with World’s Most Accomplished Explorer Mike Horn

(BOULDER, CO - APRIL 2021) - ROAM Media, the Colorado-based start-up committed to quality storytelling and outdoor education, founded by the world’s best adventure athletes, photographers, and filmmakers, today unveiled a new online course led by world-renowned explorer Mike Horn, focused on adventure, motivation and drive. Entitled “Achieving Your Dreams,”...

April 22, 2021

Over 230 Companies Complete Climate Neutral Certification

San Francisco, CA (Apr 22, 2021) — Climate Neutral, an independent nonprofit that provides a climate neutral certification for businesses, is extremely proud to announce its largest-ever cohort of Climate Neutral Certified companies. More than 230 brands completed the rigorous certification process, overseen by Climate Neutral, to measure, offset, and...

April 21, 2021

KOM Cycling Launches New 3-Tier, Full-Motion Rocker Plate for Indoor Cycling

East Lansing, Michigan (April 21, 2021) —With record numbers of people riding indoors on stationary trainers, KOM Cycling is hoping to give them the most immersive, dynamic experience possible with the launch of their new RPV2 Full-Motion Rocker Plate, which allows the bike to move more naturally during stationary riding....

April 20, 2021

The National Forest Foundation Appoints Rob Leary As New Chair of The Board

Missoula, MT. (April 20, 2021)– The National Forest Foundation (NFF), the congressionally-chartered nonprofit working to improve and restore the health of our 193-acre National Forest System while inspiring millions of Americans each year to experience and protect these lands, is pleased to announce appointment of Rob Leary as new Chair...

April 20, 2021

Wyoming Whiskey Introduces New Collection Inspired by The Majesty and Beauty of America’s Great Wide-Open Spaces

NEW YORK (April 20, 2021) –Wyoming Whiskey, a world-class American Whiskey distillery committed to the preservation of America’s wide-open spaces, today announces a new collection inspired by the beauty of our national parks. The Wide-Open Spaces Collection is an annual, small-batch production of Wyoming Whiskey that supports parks across the...

April 20, 2021

Team Bend Racing Hires SIMBOL Communications as Marketing Agency of Record

Bend, Oregon — Team Bend Racing, the top-rated US team in international Adventure Racing (AR) and promoter of some of the most challenging multi-sport races in North America, has joined forces with SIMBOL Communications to help with various marketing initiatives. They hope to grow brand awareness for both the racing...

April 20, 2021

Ascent Recovery Water Gains Additional Traction in Retail

DENVER, COLORADO - Ascent, a sports nutrition company committed to providing cleaner and purer protein to athletes, today announced new distribution deals with four retail chains. Ascent’s recently launched Recovery Water will be available starting on April 15, 2021 at 250 Stop & Shop locations, 70 Fresh Thyme locations, 70...

April 19, 2021

Airbnb announces $8 million Athlete Travel Grant scheme to support Olympians and Paralympians

Up to 500 athletes a year will receive $2,000 (£1400/€1600) in promotional credit with The Olympic Partner (TOP) member Airbnb in new scheme to support travel, accommodation and training. Inside the Games

April 18, 2021

Oberalp North America Announces Promotions

Oberalp North America – which operates the Salewa, Dynafit, Wild Country, Pomoca, and Evolv brands in the U.S. and Canada – has promoted Ross Herr to Sales and Marketing Director. Evan Horenovsky was named Supply Chain and Operations Manager. “Our business continues to expand at an impressive pace. Ross has...

April 16, 2021

The Conservation Alliance Hosts a Virtual Visit to Washington D.C. for 40 Business Leaders

Bend, Ore., April 16, 2021. Today The Conservation Alliance is wrapping up a four-day virtual trip to Washington D.C. with business members spanning the outdoor, craft beverage, and renewable energy industries. Forty business leaders conducted meetings with thirty-eight congressional offices as well as with the White House Council on Environmental Quality...

April 15, 2021

Cotopaxi Joins Climate Neutral

Salt Lake City, UT, (April 15th, 2021)—Cotopaxi is proud to announce its carbon neutrality. As of today, Cotopaxi is Climate Neutral Certified, which is an independent and rigorous certification program that verifies a company has achieved net-zero carbon emissions for the entirety of its carbon footprint. Climate Neutral, a non-profit...

April 15, 2021

Outside announces acquisition of subscription-box service Cairn

The Colorado-based creator of active lifestyle content and experiences has added Cairn, an outdoor subscription-box service, to its rapidly growing portfolio of brands. OBJ

April 15, 2021

Mountain Hardwear Names Matt Burbach Director of Marketing

Richmond, Calif. (April 15, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has named Matt Burbach, Director of Marketing. This role will report directly to Mountain Hardwear President, Joe Vernachio and is responsible for connecting all brand marketing efforts across direct-to-consumer ecommerce, wholesale,...

April 15, 2021

Engaging and Uniting the Outdoor Winter Community to Battle the Climate Crisis

Park City UT (April 14, 2021)-- In recognition of Earth Day (April 22), Snowsports Industries America (SIA) is launching ClimateUnited Week, a four-day series of events to engage SIA members in actionable, climate solutions. ClimateUnited Week is part of SIA’s member facing climate initiative and will be presented in partnership...

April 14, 2021

Independent outdoor specialty retailers see robust recovery rebound with 101% year-to-year sales increase in March

APRIL 14, 2021 -- Grassroots Outdoor Alliance, the collaborative strategic network of independent outdoor specialty retailers, reported robust year-to-year retail sales gains in their March membership update last week. Based on Grassroots member sales reports, independent outdoor specialty retailers are enjoying an exceptional year-to-year sales rebound that has both met...

April 14, 2021

REI’s Sales Slide 12 Percent In 2020

REI Co-op reported sales fell 11.9 percent in 2020 as the Co-Op managed through the challenges presented by the pandemic. REI also reported no profits in 2020 but ended the year in a strong cash position and debt-free, after investing millions in its impact work to combat climate change, address...

April 14, 2021

onX and Somewear Labs Partner to Develop an Industry-First Integration

Missoula, MT (April 14, 2021) —  onX, a pioneer in outdoor digital navigation, has partnered with Somewear Labs, a leader in off-grid communication technology, to launch the industry’s first integration between a GPS mapping app and satellite communications device. Through this and future integrations, onX and Somewear Labs aim to...

April 14, 2021

Smartwool Pledges 100% Circularity by 2030

DENVER, Colo. (April 14, 2021) – Smartwool, makers of Merino wool apparel for active living, today announced a strategic goal of making all products circular by 2030. The Smartwool Second Cut Project is designed to give products a “second cut” at life and will help create a more circular supply...

April 14, 2021

Addaday Grows Executive Team with Respected Industry Leaders

SANTA MONICA, Calif., April 14, 2021 – Addaday, a health and wellness lifestyle brand dedicated to taking the guesswork out of feeling better, announces the appointment of four strategic hires to help position the brand for its continued global growth. The announcement comes after a year of brand milestones including...

April 13, 2021

Snowbasin Announces Multi-Year Partnership with Salomon

HUNTSVILLE, Utah (April 13, 2021) – Today, Snowbasin Resort and Salomon announce a new multi-year partnership in which Salomon will provide Snowbasin with equipment for rentals and lessons. The partnership between the two Northern Utah-based companies will add a community access point for Snowbasin guests and bolster offerings of the...