May 15, 2025

Shady Rays Partners with NASCAR Team 23XI Racing to Deliver Superior Vision at the Track

LOUISVILLE, Ky. (May 15, 2025) /OUTDOOR SPORTSWIRE/ - Shady Rays - one of the nation’s fastest growing lifestyle and adventure eyewear brands - adds one of NASCAR’s most dynamic and exciting racing teams to its portfolio of partnerships, 23XI Racing. The partnership establishes American-owned Shady Rays as the official sunglasses...

May 15, 2025

Helly Hansen Shows the Benefits of Shared Experiences and Challenges in the Outdoors in new Spring/Summer ’25 Campaign

OSLO, NORWAY (MAY 2025) /OUTDOOR SPORTSWIRE/ – For nearly 150 years, Helly Hansen, the technical outdoor brand trusted by professionals around the world, has created professional grade gear to help people stay and feel alive in the outdoors. This spring/summer ’25, the brand’s campaign features the Norwegian People’s Aid (NPA),...

May 15, 2025

Grassroots Outdoor Alliance adds five new specialty retail members

ASHEVILLE, N.C. (May 15, 2025) /OUTDOOR SPORTSWIRE/ - Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, welcomed five new members this month, elevating the group’s network to 104 independent retailers. The additions also set a new benchmark for the total number of...

May 15, 2025

Film and Ideas Schedule Announced for the Second Annual Outside Festival in Denver

DENVER, Colo. – May 15, 2025 /OUTDOOR SPORTSWIRE/ - With the return of the second annual Outside Festival presented by Capital One and REI Co-op just over two weeks away, festival organizers today unveiled the lineup of Ideas speakers and Film screenings set to appear across Saturday, May 31, and...

May 15, 2025

RecPak Fuels Ultimate North Cascades Adventure in Partnership with Trails Magazine

May 15, 2025 /OUTDOOR SPORTSWIRE/ - RecPak, the pioneer in ultralight complete meal solutions for outdoor adventurers, is excited to announce its participation in an extraordinary backpacking giveaway in partnership with Trails Magazine and Cascade Mountain Ascents. Starting May 5th through May 20th, outdoor enthusiasts can enter for a chance...

May 15, 2025

Jackson Hole Mountain Resort Earns Top Safety Award From National Ski Areas Association

TETON VILLAGE, WYO. (MAY 15, 2025) /OUTDOOR SPORTSWIRE/ - Jackson Hole Mountain Resort (JHMR) is pleased to announce that it has won the Best Overall Safety Program for resorts with more than 500,000 annual visitors, a prestigious honor given by the National Ski Areas Association and the culmination of JHMR’s...

May 14, 2025

Academy Sports + Outdoors Expands Eyewear Lineup with Addition of Wiley X’s WX JAKL

Frisco, TX /OUTDOOR SPORTSWIRE/ - Academy Sports + Outdoors is broadening its premium protective eyewear selection with the addition of the Wiley X’s WX JAKL, a standout in the brand’s 2025 lineup. Engineered for those who demand both style and uncompromising performance, the WX JAKL represents the latest evolution in Wiley...

May 14, 2025

Brands and retailers rally behind Switchback Spring as new outdoor industry gathering gears up for June debut

NASHVILLE, TENNESSEE (May 14, 2025) /OUTDOOR SPORTSWIRE/ – Switchback Spring, the education and business gathering for the outdoor industry, is gearing up for its Nashville debut this June 16-18, 2025, with a sold out exhibition floor, specialty retailers representing 35 states, and a three-day slate of top-tier education sessions. Hosted...

May 14, 2025

RECCO and CamelBak expand their partnership with the first mountain bike pack featuring RECCO technology

STOCKHOLM, Sweden (May 14, 2025) /OUTDOOR SPORTSWIRE/ — RECCO, the global standard in outdoor search technology, is proud to announce the latest milestone in its ongoing partnership with CamelBak: the launch of the H.A.W.G. 20 mountain bike pack, the first MTB backpack on the market equipped with an integrated RECCO...

May 14, 2025

Wild Rye and SEPTEMBER Release Limited-Edition Swimwear Collection

Sun Valley, ID (May 14, 2025) /OUTDOOR SPORTSWIRE/ – Wild Rye, a premium women-led brand that creates beautifully designed technical apparel to empower women in the outdoors and beyond, is thrilled to announce a new collaboration with SEPTEMBER, the women-owned surfwear brand celebrated for its sustainable and high-performance swimwear. This...